Launches / Spring 2011 / The Look Book

Introducing NEW Estee Lauder Pure Color Lipstick

COLOUR SO INCREDIBLE, IT LEAVES YOUR LIPS WANTING MORE.

True Vision™ technology takes ordinary color and makes it extraordinary. In a seductive spectrum of shades, from sublime to vivid.

Estée Lauder

LIP LOVING BENEFITS
Lavishes your lips with more of what you love.

  • Long Wear: Fade resistant and stays colour true
  • Moisture: Enriches with lip-loving ingredients
  • Kissability: Leaves lips soft and creamy smooth

All in a dazzling spectrum of shades from sublime to vivid.

SEDUCTIVE FINISHES
Every shade indulges your lips with one of 4 seductive finishes.

  • Satin, lasting creme
  • Luminous, lasting shimmer
  • Sheer, crystal creme
  • Brilliant, crystal shimmer

Estée Lauder’s long-lasting formula delivers medium-to-full coverage. The crystal formula creates sheer-to-medium coverage that wears for hours.

INNOVATIVE COLOUR
Estée Lauder’s exclusive True Vision™ technology is so innovative it transform ordinary color and makes it extraordinary.

  • Maximized colour impact
  • Magnified vibrancy, clarity and dimension
  • Amplified brilliance

The new vision in colour.

NUDES & BROWNS
From left to right: Urban Auburn, Barely Nude, Café Chic, Sugar Honey, Tiger Eye, Vanilla Truffle.

MAUVES & PLUMS
From left to right: Exotic Orchis, Plum Couture, Abstract Violet, Beige, Rose Tea, Hot Kiss, Pink Berry, Plum Fizz.

CORAL & REDS
From left to right: Melon, Nectarine, Coral Sun, Cherry Passion, Coral Fantasy, Scarlet Siren, Twinkling Ruby, Ripe Papaya.

TOM PECHEUX’S PICKS
From left to right: Cherry Passion, Coral Fantasy, Abstract Violet, Vanilla Truffle, Pink Lolita.

Lipstick makes a woman sensual, powerful and kissable.

Tom Pecheux
Estée Lauder Creative Makeup Director

—————————————-

The NEW Estee Lauder Pure Color Lipsticks will be available in Singapore on 1st April 2011 at all Estée Lauder counters. Each lipstick will retail at S$38. All information above are extracted from Estée Lauder’s website.

Any shades in particular you are after from this range? I am interested in some of Tom Pecheux’s Picks, Cherry Passion, Abstract Violet and Vanilla Truffle.

6 thoughts on “Introducing NEW Estee Lauder Pure Color Lipstick

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s