Launches / Spring 2011 / The Look Book

Introducing NEW Estee Lauder Pure Color Nail Lacquer

TURN YOUR FINGERTIPS INTO FASHION STATEMENTS WITH A WARDROBE OF SENSATIONAL SHADES.

From top to bottom, left to right, the shades are: Rosa Rosa, Sizzling Taupe, Wild Blue – Wicked Green, Pure Red, Ultra Violet – Enchanted Garnet, Purple Passion, Mega Fuchsia – Frozen Fantasy, Hot Coral, Chocolate Crave – Fuchsia Flame, Oyster Cult, Violet Diva.

Designed by Tom Pecheux, world-renowned makeup artist and Estée Lauder Creative Makeup Director. Tom combined today’s top trends with timeless classics-all the colors he prefers for photo shoots and fashion shows. Formulated with True Vision™ technology to transform ordinary color and make it extraordinary.

  • Rich, glossy with an intense, mirror-like high shine.
  • Fast-drying. Long-wearing.
  • High-pigment, high-impact brilliance in 3 effects: creme, pearl and shimmer.
  • True Vision™ technology takes ordinary color and makes it extraordinary.
  • Choose from a multi-faceted spectrum of modern and timeless shades.
  • Resists chipping-even in water.
  • High coverage that won’t fade, dull or streak, even in strong sunlight.

Nail Lacquer has really become a fashion statement like a must have accessory. This collection compliments the runway trends we saw for Spring 2011 and comes in a range of soft and bold shades to capture your favorite look.

Tom Pecheux
Creative Makeup Director, Estée Lauder

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The NEW Estee Lauder Pure Color Nail Lacquers will be available in Singapore on 1st April 2011 at all Estée Lauder counters. Each bottle will retail at S$26. All information above are extracted from Estée Lauder’s website.

Which are the colours you are liking? For me, I must say Sizzling Taupe and Frozen Fantasy caught my attention most.

4 thoughts on “Introducing NEW Estee Lauder Pure Color Nail Lacquer

  1. I saw these at the Adelaide shop in town the other day, and did a double take. I was like “am I seeing things?” I still have to make up my mind at the moment, but I’m definitely getting one as the one I already have is pure bliss to use! :D

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