Launches / Summer 2011 / The Look Book

Introducing Givenchy Acid Summer Collection For 2011

Travelling all over the world nourishes me with discoveries. Diversity is the richness that comes from such wanderings. And yet, in certain ways, the places where people live their lives all seem to follow the same rhythm. No matter the geographic location, no matter the culture, there are always meeting points where the barriers of solitude are broken down. Places for rambling, for celebrating or for dreaming, like guiding beacons drawing us to their light. Sparkling and seductive, the neon lights call out in every language to join the life of the community, to share. Their glow brightens the darkest corners and beautifies the eyes with a tangy multicoloured brilliance.

Nicholas Degennes

It mutes the volumes and makes the materials come alive. Like veins of light, pulsing with a unifying electrified energy that sweeps away all inertia, the neon colours resonate and amplify each other, stirring up a rebellious atmosphere in a world that knows no inhibition. Bridging the gap between day and night, neon is the vital force of summer 2011. A season that’s a call to enjoyment, to enjoy greater freedom. And we dare to answer that call, fearing no other consequence than a moment of happiness… to be shared.

Happy new Acid Summer!

GELEE D’INTERDIT – BALM SMOOTHING GLOSS – CRYSTAL SHINE

This newcomer joins the Interdit family, which already includes Rouge Interdit, Rouge Interdit Shine and Gloss Interdit. A colourful, sparkling transparency in a balm with multiple beneficial properties: Immediately upon application, moi s tur i s ing and replumping properties through microspheres of hyaluronic acid (a substance naturally present in the skin). Taking action instantly, they slip into the fine lines on the lips and, like tiny sponges, fill up with water from the skin’s surface, trapping it and swelling to smooth the lips.

Over the longer term, revitalising and smoothing properties through the action of a botanical extract that stimulates cellular renewal in the epidermis to help prevent the accumulation of dead cells. Hydration is boosted by camelina oil, an ingredient found in all products of the Interdit line, to give the lips a final touch of comfort. For the first time, the clear formula that allows the pigments to shine through is wax-free. Its non-sticky texture offers an all-new sensation on the lips: the feel of a balm with a delicate scent of lychee.

Of the 13 different shades* of the Gelee d’Interdit line, three vivid, tangy colours were chosen by Nicolas Degennes to echo the concept of ACID SUMMER. The vibrant, feminine fuchsia of Explosive Raspberry; the magnetic, voluptuous violet of Electric Purple; and tart, luminous Neon Orange.

MISTER RADIANT

It’s a veritable revolution in material — or more precisely in non-material. It’s life in suspension in an ethereal fluid. Three different kinds of microbeads trapped in a gel texture with a high water content. Brown and light yellow microbeads containing pigments and illuminating pearlescent particles. Dark yellow microbeads saturated with vitamin E, a powerful antioxidant. Diluted by the gel, the microbeads are instantly diffused on the skin by the fingertips, for a transparency of material and a genuine sensation of freshness. The result is an instant healthy glow, buildable depending on the desired result.

LE PRISMISSIME YEUX (Limited Edition)

Turquoise Blues, Anise Green, Golden Yellow, Coral Orange, Mauvish Pink, Frappe Coffee, Sparkling White

With its orange colour, the unique packaging highlights the acidic character of an eccentric, varying intensity palette. Like a mirror ball for the third millennium, its textures, matte or glittery, enliven the eyes with a hypnotic “electrical field”. Offering interplays of layers or contrasts, it lends itself to all desires and flights of fancy. Like the reflections of a neon tube, the palette of Le Prismissime Yeux comprises shades that look sharp and vibrant in the case, but produce a softened result on the skin. Spherical polymers and micronised pigments make the colour easy to smooth onto the eyelids, while three esters with emollient properties ensure long hold.

ACID BLUE PHENOMEN’EYES WATERPROOF (Limited Edition)

ACID ORANGE VERNIS PLEASE! (Limited Edition)

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Apparently some of the items from the Givenchy Acid Summer Collection For 2011 have arrived in Singapore but I have no further details when this collection will launch.

[UPDATED 23 June 2011: Givenchy Acid Summer Collection is available at BHG Bugis]

See anything you can’t live without?

6 thoughts on “Introducing Givenchy Acid Summer Collection For 2011

  1. That mega funky 9 colours neon eye palette & gorgeous blush quad are mine! These are collector items, IMO. I will kill for them, Oops, time to see my therapist……; Too much acid is bad for health & sanity.

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