Fall 2011 / Launches / The Look Book

Introducing Origins Plantscription™ Anti-Aging Eye Treatment

TWO DABS A DAY HELPS KEEP THE SURGEON AWAY

With age, skin weakens as does its ability to repair. Because the skin around the eyes is sensitive, fragile and particularly thin (up to three times thinner than facial skin), it suffers from the complexity of problems as we get older. For example, “lid crepiness”, or lid lines can cause lids to look “scrunched” and the skin around the eyes can look saggy or droopy. Under eye lines can also create a shadow, making the eye area appear darker. The notorious “crow’s feet” and smile lines can also become prominent.

The eyes may be the windows to the soul but they can also be one of the most significant visual markers when it comes to the perception of age.

After the successful launch of Origin’s breakthrough Plantscription™ Anti-Aging Serum (more information here) in March 2011, Origins has leveraged the extraordinary benefits of Anogeissus Tree Bark. In just 4 weeks,  Plantscription™ Anti-Aging Eye Treatment visibly repairs four visible signs of eye aging including diminishing the appearance of crow’s feet, noticeably reducing under eye cross hatching, smoothing crepey lids and visibly lifting and firming saggy eye skin.

POWERED BY NATURE

Plantscription™ Anti-Aging Eye Treatment is formulated with Anogeissus Tree Bark as well as Kombucha (fermented Black Tea) which helps visibly repair lines and wrinkles, crepey lids, under eye cross hatching and saggy eye area while offering strong collagen-boosting benefits. This potent combination of ingredients ultimately helps restore elasticity and turgor to the age-hollowed eye area for more youthful looking skin.

PROVEN BY SCIENCE

Plantscription™ Anti-Aging Eye Treatment visibly repairs the four most visible signs of eye aging in just 4 weeks. It’s clinically proven to;-

  • Diminish the appearance of crow’s feet
  • Noticeably reduce under eye cross hatching
  • Smooth crepey lids
  • Visibly lift and firm saggy eye skin

In addition, Origins have tested Plantscription™ Anti-Aging Eye Treatment in a sensory evaluation. After using Plantscription™ Anti-Aging Eye Treatment for 8 weeks;-

  • 87% of panelists saw a reduction in the appearance of lines and wrinkles
  • 83% of panelists saw an improvement in firmness
  • 83% of panelists saw a reduction in the appearance of under eye cross hatching
  • 83% of panelists saw a reduction in the appearance of under eye troughs

The Plantscription™ Anti-Aging Eye Treatment is lightweight and its fast-penetrating cream gel consistency is safe and gentle for all skin types.

Retailing at S$78 for 15ml of product.

Available at all Origins counters (Isetan Scotts, Robinsons Raffles City, Robinsons The Centerpoint, Metro Paragon and TANGS Vivo City).

Product information and facts extracted from press release provided.

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