Holiday 2011 / Launches / The Look Book

Laneíge’s Best Sellers Get A Childlike Reverie Makeover By Sanna Annukka

FAMED ILLUSTRATOR SANNA ANNUKKA DELIGHTS WITH CHILDLIKE REVERIE IN LIMITED EDITION CHRISTMAS DESIGNS FOR LANEÍGE’S BEST SELLERS

Light flutters of snow softly swirl and carpet the landscape, as fairy lights twinkle beautifully from the palatial home across the road. Wistfully peering from cracked windows and huddling closely together for warmth, siblings Tyltyl and Mytyl seek a Christmas miracle of happiness to lift their weary spirits. Just like magic, a fairy appears in their dimly-lit attic, sending the brother and sister on a quest to find the mythical Blue Bird of hope, happiness, good health, prosperity and renewal.

Designed in collaboration with notable Finnish-British illustrator Sanna Annukka, the symbolism of the Blue Bird captures Laneige’s best wishes for everyone this Christmas. Drawing inspiration from the heartwarming Russian legend and popular children’s tale of The Blue Bird, Laneige dresses its bestselling products, the Water Bank Essence, Water Sleeping Pack_EX and Power Essential Skin Refiner (Light), in this Limited Edition Christmas packaging, as a fitting and meaningful gift of a well-hydrated and moisturized skin for the season.

Laneige is incredibly honored to work with Sanna Annukka. A true design talent, she has also designed the CD cover for Under the Iron Sea, the second album by British band, Keane.

In Sanna’s designs, we found ourselves remembering the most important aspects of Christmas – love, family, friends, an enduring hope, a buoyant positivity and the magic of child-like wonder which sees one through the ups and downs in life. We would like to share these sentiments through Sanna’s designs that front our favourite products for the season

Ms Isabelle Lim, Marketing Manager for Laneige Singapore, AMOREPACIFIC.

In these vibrant and charming illustrations, Sanna Annukka brings a winter wonderland to life, with the Blue Bird pictured flying over the famous landmark in Moscow’s Red Square, St. Basil’s Cathedral. Shaped like the flame of a bonfire rising to the sky, the candy-colored architectural Byzantine wonder is a dazzling sight to behold.

The eye-popping, colourful design adorning Laneige’s Limited Edition Christmas packaging is an uplifting expression of hope and happiness, a sign of renewal as we prepare to herald spring.

GIVE THE GIFT OF CRYSTAL CLEAR SKIN

This Christmas, give your nearest and dearest the gift of healthy, crystal-clear and radiant skin with the Water Bank Essence, Water Sleeping Pack_EX and Power Essential Skin Refiner (Light), available in Sanna Annukka’s vivid Limited Edition Christmas designs that will surely be a crowd-pleaser.

WATER BANK ESSENCE S$65
Long-lasting moisture essence with Water Pump System to promote moisture circulation, leaving skin moisturized and smooth for all skin types.

WATER SLEEPING PACK_EX S$45
Laneige’s number 1 bestseller – Water Sleeping Pack_Ex is to be applied at night before sleep, providing intense moisturizing and brightening effects to rejuvenate your skin while you rest.

POWER ESSENTIAL SKIN REFINER (Light) S$TBA
An invigorating toner which exfoliates the skin to purify pores for clear, translucent skin. This toner contains Bio-dusali and Niacinamide which promote skin-cell turnover rate and specially treats oily skin. Cotton extracts are also infused to ensure skin is correctly hydrated and moisturized.

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Available from mid-November 2011 at all Laneíge counters islandwide.

Thank you for reading.

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