Launches / Spring 2012 / The Look Book

Introducing Laneíge Snow BB Soothing Cushion

LANEÍGE’S LATEST BB INNOVATION BRINGS THE BEST OF WHITENING AND HYDRATION IN A SOOTHING CUSHION

Living in a tropical and humid climate makes it a real challenge for even the most poised of women to consistently maintain a flawlessly brightened skin. Thankfully, the latest in Laneíge’s whitening care technology meets all your beauty needs in the new Snow BB Soothing Cushion. A unique emulsion designed to give you a natural, radiant and smooth skin tone that lasts throughout the day. Laneíge Snow BB Soothing Cushion keeps you cool and refreshed so you can look your bright and beautiful best at all times.

THE KOREAN ADVANTAGE

Formulated by Korean researchers heralding from the birthplace of blemish balms, the new Snow BB Soothing Cushion is the latest addition to Laneíge’s popular Snow BB family. Leveraging the power and efficacy of Laneíge’s White Plus Renew Complex, a core ingredient in its whitening range, Snow BB Soothing Cushion is a multipurpose product that brightens, protects, cools and evens out the skin.

Withe Laneíge taking the lead as one of the top beauty brands for BB products, women can count on its wealth of knowledge and expertise to deliver innovative and effective blemish balms that consistently push the boundaries of convenient makeup, marrying benefits of skincare and makeup in a versatile product for modern women.

FIVE FOLD BENEFITS FOR LUMINOUS AND FLAWLESS SKIN, ALWAYS

Founded on Laneíge’s core strength in providing hydration for all skin types, the skin-friendly Snow BB Soothing Cushion provides five-fold benefits, with a special focus on skin brightening and hydration. An all-in-one product which offers whitening, sun protection, sweat-and-sebum resistance, soothing sensation and prevents makeup from fading, Snow BB Soothing Cushion keep your skin effortlessly radiant and naturally pretty.

  1. Ingredients for an intensive skin brightening effect
    The Snow BB Soothing Cushion mainly contains whitening properties that incorporates Laneíge’s patented White Plus Renew Complex, the key ingredient for its whitening range – White Plus Renew – for bright and clear skin replenished with moisture. White Plus Renew Complex helps to inhibit melanin synthesis through arresting melanin’s generation at its roots and other triggers such as pollution.
  2. Extensive protection against the sun
    The Snow BB Soothing Cushion’s skin-illuminating endeavor is enhanced by a UV protection of SPF 50+ PA+++ that acts as a strong buffer against harmful UV rays while you are under strong sunlight.
  3. Enlivening tired skin with refreshing sensation
    Revel in the refreshing and cooling sensation which accompanies every application. Laneíge has incorporated their renowned skin-hydration technology in this product to form a Hydro-mineral Suspension, providing 30 percent more moisture to your skin with each application. Each puff of Snow BB Soothing Cushion lightly cocoons your skin in comfort, reducing your skin temperature and calming it from heat fatigue.
  4. Sweat proof formula for long-lasting makeup all day
    Experience the convenience and ease of long-lasting makeup, as the Snow BB Soothing Cushion comprises of an elastic network of high molecules resistant against sweat and sebum to hold it in place as you move out and about throughout the day.
  5. A skin that’s smooth and soft to touch
    Enjoy a clean and matte finish, thanks to the unique spherical powder. This works to control sebum production and minimize shine, so you get sufficient coverage throughout the day.

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Snow BB Soothing Cushion is accompanied with a special powder puff that not only removes excess sebum but also retails sufficient moisture to soothe and refresh sun-exposed skin. A single puff is all that is required to spread the BB emulsion smoothly across the face canvas for that impeccably even and flawless finish. Encased in a chic, easy-to-carry compact, the Snow BB Soothing Cushion is the modern woman’s answer to makeup woes beset by the heat and humidity.

Available in three shades – 21 Natural Beige, 23 Sand Beige and 31 Brown Beige.

The Laneíge Snow BB Soothing Cushion retails at S$59 for 15g x 2 items (comes together with a refill), made in Korea. It is now available at all Laneíge counters island-wide.

Selected information extracted from press release provided to me by Laneíge

6 thoughts on “Introducing Laneíge Snow BB Soothing Cushion

  1. Hi, Thanks for your great info. Wanna to get one and try out.
    May i know after apply this bb cream, do we still need to appy loose powder?

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