Launches / Spring 2012 / The Look Book

Introducing Clinique Almost Lipstick

A CUSTOM-FIT LIP COLOUR FOR EVERY WOMAN
It’s not quite a lip gloss, it’s Almost Lipstick. An ultra-sheer lip colour that is undeniably flattering on all women.

Have you ever wanted to buy a certain shade of lipstick but hesitated to because you weren’t sure, despite trying it? You can now push those doubts aside. Clinique introduces new, ultra-flattering sheer shades of Almost Lipstick with hues ranging from natural nudes to pretty pinks to deep violets and reds.

This spring season, the almost made-up look has blossomed on the runways once again - natural, dewy glow, flushed cheeks, flirty lashes and a pretty pout. There’s no better way to perk up your lips than with this soft formula that delivers a hint of colour with sheer payoff. From application to suiting your skin tone, it’s fool-proof.

Inspired by the success of Almost Lipstick in Black Honey’s iconic status in the US, all shades are completely wearable and provide a sheer colour payoff. So go ahead. Wear red or pink or violet or nude. Now it’s possible with Almost Lipstick.

The sheer, smooth formula of Almost Lipstick allows the natural lip colour to come through, creating a custom-fit shade that is unique to each woman. A colour thumbprint, per se.

FOR THE LOVE OF BLACK HONEY

Black Honey made its debut in the US in 1971 and this deep, blackened raisin hue became an instant success. In 1989, when Black Honey was later launched as an Almost Lipstick, no one realized how quickly it would become an iconic lip colour. A precise blend of red, blue, orange and yellow pigments in a sheer base allows Black Honey to look beautiful and  different on virtually every skin tone, making it a cult favourite.

Last August, Clinique introduced a range of Black Honey coloured items such as the Black Honey Gradient Powder Blusher (reviewed here), Black Honey Eyeshadow Quad (reviewed here) and the best-selling Black Honey Superbalm Moisturizing Lipgloss (reviewed here). I have also done a look featuring some of the Black Honey items – here.

INTRODUCING JENNA MENARD, CLINIQUE’S FIRST GLOBAL COLOUR ARTIST

I’m honored to join the Clinique family. My earliest memories about makeup are of Clinique makeup – it is all that my mother used. I love that the values of the brand are similar to my values as an artist. My philosophy is to make women feel beautiful without putting on too much makeup or doing a cookie-cutter makeover. It’s about playing up a woman’s individual beauty, helping her to look and feel beautiful. That’s true whether I’m working with one of my celebrity clients or a friend.

Almost Lipstick’s ultra sheer formula is a great way to experiment with different colours and introduce yourself to shades you’ve never worn before. Sometimes women are hesitant to try a pink, red or nude lip – Almost Lipstick can be the perfect stepping stone into other colour families.

Choose any shade and it will instantly be your own. When I work with women I tweak and mix shades that will be custom to them. Almost Lipstick works with your own natural lip tone and the shades will allow you to have a colour that’s essentially custom to you the second it’s applied. I have fallen in love with Shy Honey – it’s such a wearable, feminine pink for anyone and also a great shade for Spring.

Jenna Menard
Clinique’s First Global Colour Artist

Almost Lipstick will be available in 7 shades namely, Black Honey, Shy Honey, Tender Honey, Spicy Honey, Luscious Honey, Chic Honey and Lovely Honey.

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Available from February 2012 at Clinique counters island-wide. It will retail at S$33 for 1.9g of product, made in USA.

Information extracted from press release provided to me by Clinique

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