SK-II LAUNCHES A NEW FORCE IN WHITENING TO TERMINATE EVEN FIVE-YEAR-OLD STUBBORN SPOTS
Breakthrough Regimen Cuts, Loosens and Removes Stubborn Spots from the Roots
Leveraging intensive research into the anatomy of stubborn spots, SK-II has uncovered the intricate mechanism of how they are formed and why spots are one of the toughest whitening issues that women face. Inspired by ground-breaking findings from this research, SK-II unveiled its newest Whitening Spots Specialist regimen which cuts, loosens and removes stubborn spots from the root, opening up a new dimension from SK-II to the world of whitening.
WOMEN’S COMMON SKIN WHITENING ISSUES
Stubborn dark spots, also known as ago spots or hyperpigmentation, are one of the toughest skin issues that women face today. While visible spots are easily seen, what is more difficult to manage are “hidden” spots that manifest into dark spots over time.
Dark stubborn spots have always been a top concern among Asian women because we want to have flawless, perfect skin. And as whitening technologies evolve, so have the standards. Nowadays, women want their spotless, aura-bright skin naturally, without laser.
Mr Taro Yamaguchi
SK-II Global External Relations, Scientific Communications
Using years of skin research, SK-II has discovered that stubborn spots form as a result of dysfunctional melanin discharge. For years, scientists have known that overproduction of melanin at the root of spots and the slow turnover of melanin-rich cells at the surface, are the causes of spots. One of the latest discoveries from SK-II is that cell proliferation is actually impaired when they contain excessive melanin. This reduces the rate of cell turnover so that melanin-containing cells are not easily eliminated. This new insight is one key reason for the formation of stubborn spots.
Based on these key findings, SK-II has developed the new Whitening Spots Specialist Regimen to target even five-year-old stubborn spots from the roots. Consisting of the highly awarded Whitening Spots Specialist and the new Whitening Spots Specialist Concentrate, this new regimen takes a three-pronged approach to cut, loosen and remove stubborn spots.
Whitening Spots Specialist, which took the industry by storm when it first launched in 2011, boasts the powerful Root Complex to cut stubborn spots at the root. A combination of De-Melono P3C®, Pitera™ and Pal-pal extract, the Root Complex slows down the spot chain reaction of normal spots and hidden spots, by cutting the root of these spots beneath the skin’s surface.
But going beyond just cutting the root of the spot, the second step in whitening regimen, SK-II new Whitening Spots Specialist Concentrate, helps to eliminate most stubborn spots by loosening and removing them. It contains the new Rich Melano-Discharge complex that completes the three-pronged attack to spot eradication.
SK-II Whitening Spots Specialist and SK-II Whitening Spots Concentrate will be available at SK-II counters island-wide from March 2012.
Whitening Spots Specialist (30ml) – S$176
Whitening Spots Specialist (50ml) – S$258
Whitening Spots Specialist Concentrate - S$209
Information extracted from SK-II press release provided