Launches / Spring 2012 / The Look Book

Introducing Laneíge Love In Bloom Makeup Collection For Spring 2012

UNFOLD THE PETALS OF SPRING ROMANCE WITH LOVE IN BLOOM
Laneíge’s Limited Edition Spring Makeup Collection Designed by Celebrated Illustrator, Sanna Annukka

How do I love thee? Let me count the ways.

Elizabeth Barrett Browning in her famous sonnet. While bold declarations of love are de rigueur these days, the best expressions of romance and affection are often articulated through the language of flowers – a cherished tradition of using floral symbolism to convey one’s feelings.

Evoking the language of flowers, Laneíge unveils Love In Bloom - a Limited Edition Spring Makeup Collection designed in collaboration with celebrated illustrator, Sanna Annukka.

Featuring pretty motifs inspired by the peony and tulip and infused with vibrant pops of colour, these elements highlight the vibrancy and vivacity of Spring. The coveted Love In Bloom collection comprises a versatile nine-colour eyeshadow palette. Replete with soft shades like lavender, light pink and beige, alongside dramatic hues of aubergine, navy and black for a diversity of day and evening looks.

Next, a two-tone sculpting blusher with highlight. Contours the angles of the face to bring out your best features and impart a glowing radiance. Finally, five different lip colours in absolutely adorable pots – each of which comes with a mini lip brush for a fuss-free application – will no doubt pretty up the kissable pout.

Rendering these vivid and charming motifs is popular illustrator, Sanna Annukka. This highly sought-after design talent most recently collaborated with Laneíge on its Christmas packaging (introduced here) and also designed the CD cover for Under The Iron Sea, the second album by British band, Keane. Sanna Annukka’s other notable collaborations further include Vogue and Marinekko. A designer who draws inspiration from Finnish folk tradition. Sanna Annukka incorporates artistic elements from the Finnish culture into her bold illustrations for Laneíge.

This Spring, there is no better way to showcase love, joy and passion for life than Love In Bloom by Laneíge. Infused with significance and ethereal romance, this colourful and thoroughly feminine collection is created to capture the wondrous feeling of being enlivened by love in all its glory and enhance the beauty of a woman swept off her feet.

LOVE IN BLOOM
EYE PALETTE – S$55

LOVE IN BLOOM
SCULPTING BLUSHER - S$49

LOVE IN BLOOM
LIP GLOSS in 01 Watery Berry, 02 Floral Lavender, 03 Raspberry Pink, 04 Pink Brown and 05 Tangerine – S$29 each

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Available from March 2012 at all Laneíge counters island-wide.

Information and images extracted from press release provided by Laneíge

2 thoughts on “Introducing Laneíge Love In Bloom Makeup Collection For Spring 2012

  1. Okay, I “need” that eye palette. The packaging is too adorable! Thanks for sharing the info. I’m gonna lurk around the Laneige counter this Friday ;-)

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