Launches / Spring 2012 / The Look Book

Introducing Shiseido White Lucent Intensive Spot Targeting Serum+

INTENSIVE SPOT TARGETING SERUM+

A superior anti-spot serum with an intensified power formulation exclusively created to diminish stubborn dark spots. Shiseido-exclusive Melano Sensor System+ now targets troubling spots by crushing melanin at its core and stopping the vicious cycle of dark-spot formation.

Melano Sensor System+ offers the ultimate solution against persistent dark spots in four unique steps:

Step 1: Stop spots before they start
Powerful whitening ingredient m-Tranexamic Acid targets persistent spots where over-active melanocytes continuously produce excess melanin.

Step 2: Target the root of spot formation
Shiseido-original whitening ingredient 4MSK helps diminish the activity of the enzyme tyrosinase to reduce melanin production.

Step 3: Reduce melanin production
Multi-Target Vitamin C reduced melanin producted from pre-melanin DHICA.

Step 4: Remove signs of melanin smoothly
MelanoCrush Energizer targets trouble spots and crushes melanin. 4MSK regulates cell turnover. Darkened melanin is smoothly removed.

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Shiseido White Lucent Intensive Spot Targeting Serum+ has launched on 14 Mar 2012 together with the popular Limited Edition Shiseido White Lucent Brightening Skincare Powder (introduced here and reviewed here).

Retailing at S$159 for 30ml of product, made in USA.

Information and image extracted from press kit provided by Shiseido

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