Launches / Summer 2012 / The Look Book

Introducing Make Up For Ever Aqua Shadow

THE ICONIC MAKE UP FOR EVER RANGE CONTINUES ITS ADVENTURE WITH A NEW PENCIL THAT GLIDES OVER THE EYELIDS
new instant application for flawless results

“Pencils, pencils!” that’s what all my clients are requesting.

They are so easy to use and so effective, with creamy textures and above all, a unique shade range. To make life even easier for all busy women, this year I have created AQUA SHADOW, a jumbo pencil that is even creamier and easy to apply, with shimmering and matte shades for more sophisticated results.

Makeup artists are also requesting them, especially those who only have a few moments to create dynamic, colourful makeup at fashion shows. They are perfect for backstage and for the everyday lives of modern and dynamic women.

Dany Sanz, Artistic Director of Make Up For Ever

PRECIOUS SHADOWS

Aqua Shadow is a waterproof eyeshadow pencil with extra coloured pigments and long-lasting hold, containing a generous jumbo tip. Its polished black body is finished off with a band coloured with each shade and a matching cap.

Aqua Shadow is so handy – it can be slipped into a purse, beach bag or makeup artist’s case. It is both waterproof and long-lasting, resists seawater, chlorinated water and rubbing. Aqua Shadow brightens and intensifies the eyes in 3 seconds flat. And for the pros, this is the promise of fast results that withstand the extreme conditions of the stage or the heat of fashion shows.

EASY TO APPLY, SHIMMERING OR MATTE FRESHNESS

Aqua Shadow dresses the eyes in natural, intense and irresistible colours. With its large tip and creamy texture, it can be applied in a single stroke, leaving behind exactly the right amount of product. Its unprecedented texture quickly covers the eyelid – it stays perfectly in place and does not highlight skin creases.

Its buildable coverage enables natural as well as sophisticated makeup results, and it is easily blended with the fingertips.

A THIRST FOR COLOUR

Aqua Shadow comes in 12 unique shades – 7 shimmering nude hues and 5 matte shades for easy smoky eyes.

PEARLY NUDES

  • Pearly White #32
  • Pearly Pink Beige #30
  • Pearly Beige #28
  • Pearly Peach #26
  • Pearly Pink #24
  • Pearly Copper #22
  • Pearly Taupe #20

MATTE SMOKY

  • Matte Navy Blue #6
  • Matte Green #8
  • Matte Taupe Grey #4
  • Matte Black #0
  • Matte Brown #2

PERFECTLY INTENSE, TOTALLY WATERPROOF

Aqua Shadow has been specially designed to guarantee:

  • Flawless pigment hold, set onto the eyelid with volatile silicone oils and PVP polymers.
  • A comfortable texture with oily alcohols and lactate ester, which protect against dryness.
  • Silica powder to contribute to easy, slide-on application.
  • Silicone elastomer polymers which provide a filling effect for smooth eyelids.

Ophthalmologist tested.

Paraben-free.

—————————————-

The NEW Make Up For Ever AQUA SHADOW will debut at all Make Up For Ever locations on 7 June 2012. Each retails at S$37 for 4g of product, made in Germany.

Sephora Ngee Ann City | Sephora ION Orchard | Sephora Great World City | Sephora Marina Bay Sands | Make Up For Ever Academy

Thank you for reading.

All information and images extracted from press kit provided by the brand

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