Launches / Summer 2012 / The Look Book

Introducing Clarins Total Cleansing Oil

MAKEUP HAS CHANGED AND SO HAS MAKEUP REMOVAL

Long-hold foundations, new makeup rich in coloured pigments and fine pearl, mineral sunscreens: today’s beauty products are increasingly long-wearing. Cleansing, the essential beauty step according to Clarins, must keep up with these cosmetic advances.

CLARINS LAUNCHES TOTAL CLEANSING OIL – AN INNOVATION RESULTING FROM THREE AREAS OF EXPERTISE

  • Cleansing expertise
    Clarins has always adapted its cleansers to all skin types and all needs, thanks to a very wide product range.
  • Skincare using oils sinces 1965
    Clarins was a forerunner by creating its 100% Plant Oils which today sell over a million bottles around the world.
  • The best plant extracts
    Rigorously selected and analyzed to obtain their most precious elements.

 

AN EXCEPTIONAL FORMULA DESIGNED FOR ASIAN WOMEN

Clarins has taken into account the changes in makeup and UV protection products and created a high-performance, high=tolerance cleanser which eliminates even the most resistant makeup.

The combination of two organic plant oils: Perilla Oil and Olive Oil. One is from Asia, the other from Mediterranean Europe. Both are widely recognized since Antiquity for their cosmetic properties, antioxidant virtues and high content of essential fatty acids.

By combining these two 100% organic oils, Clarins Research offers Asian women the most effective cleanser, in perfect affinity with the skin. The skin is perfectly cleansed and clean, without being aggressed.

A VERY HIGH-PERFORMANCE CLEANSER

Very fine, with a wonderful feel, Total Cleansing Oil glides into every corner of the skin’s micro-relief. Its high-tech oil texture is specially designed to quickly dissolve all oily residues and impurities. It effectively traps even the most adherent particles which resist classic cleansers.

Then on contact with water, the oil transforms into a fresh, milky emulsion which carries away all traces of makeup, even waterproof formulas and pollution and anti-UV sunscreens. Very easy to rinse off, it leaves no oily traces on the skin.

Thanks to Total Cleansing Oil, skin is quickly and easily fresh and perfectly clean again, while remaining supple. It is now ready to fully benefit from skincare products applied afterwards.

EXTREMELY GENTLE

Traditionally, olive oil was used in the Mediterranean on the fine, fragile skin of newborns. In the formula of Total Cleansing Oil, the combination of olive oil and perilla oil rich in essential fatty acids preserves the skin’s hydrolipidic film. There is no feeling of tightness but instant softness and comfort.

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Clarins Total Cleansing Oil will be available from June 2012. Retailing at S$50 for 150ml and S$95 for 400ml of product, made in France.

Thank you for reading.

All information and images extracted from press kit provided

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