Launches / Summer 2012 / The Look Book

Introducing SK-II Men

SKIN IS THE NEW MEASURE OF MAN
SK-II MEN FACIAL TREATMENT ESSENCE SETS A NEW BAR IN THE MALE UNIVERSE WITH VIBRANT CLEAR SKIN IN 14 DAYS

Scientists discover Pitera™’s efficacy in improving the five skin dimensions that affect vibrant clear skin in men

The measure of a real man is no longer defined by his personal attributes or even status symbols. In fact, according to women, skin has become the latest benchmark.

Inspired by this new insight, SK-II has embarked on extensive and in-depth studies that have led SK-II to discover the five critical dimensions that affect the vibrancy and clarity of men’s skin and the development of a new skincare product for men – SK-II MEN Facial Treatment Essence.

SKIN AS THE NEW MEASURE OF A MAN

A new SK-II study which polled 200 Korean women aged between 20 to 49 has revealed that women are drawn to men with good skin complexions.

The study found that 9 in 10 women are attracted to men with good skin and want their partners to maintain good skin whilst nearly the same number have been disappointed with a man’s bad skin condition in spite of how well-dressed he is. In addition, more than 8 in 10 also agree that successful men are taking care of their skin behind closed doors.

These new insights are set to change the conventional male perspective on skincare, with vibrant clear skin becoming the gold standard and a macho pursuit in the male universe.

A DEEP DIVE INTO THE MALE SKIN UNIVERSE

Inspired by the latest insights on women’s perspective on men’s skin, SK-II scientists embarked on an important in-depth research to precisely understand the biological behavior and the inner workings of men’s skin that give rise to the physical differences on the skin surface.

The study, which compared men’s skin with women’s skin, found that men have:

  • Higher sebum secretion levels that contribute to oilier skin and make skin prone to clogged pores, breakouts and the onset of ageing signs. Their sebum secretion levels typically start increasing from their 30s and continue to do so throughout their lifespan.
  • Significantly lower skin hydration and hence, their skin tends to be less moisturized.
  • Significantly duller skin tone. This is caused by coarser facial hair and environmental pollutants like UV rays.

The study also revealed that men tend to have a rougher skin texture caused by daily facial shaving.

Based on SK-II’s holistic skin tracking study spanning a decade, SK-II scientists have also successfully mapped out the properties of skin to identify the visible components that define skin’s ideal state at any age.

By combining these new findings with the insights on men’s skin, SK-II has unearthed the five critical dimensions that affect the vibrancy and clarity of men’s skin: texture, radiance, spots control, wrinkle resilience and firmness.

SK-II’s extensive research has allowed us to gain a profound understanding of the key properties that affect men’s skin and how they can be addressed to bring men closer to realizing vibrant clear skin.

Defining the ideal skin by the five dimensions presents a tangible way to track the skin improvements that lead to vibrant clear skin.

Dr Kukizo Miyamoto
Principal Scientist, Research and Development, P&G Beauty, Japan

PITERA™: TRANSFORMING THE 5 DIMENSIONS

The latest research on defining the five dimensions of vibrant clear skin, coupled with 35 years of research in SK-II’s signature ingredient, Pitera™, has shed new light on how this naturally-derived ingredient can work at skin’s fundamentals to improve vibrant clear skin across the five key dimensions.

The key to Pitera™’s efficacy lies in its rich diversity of skin nutrients that delivers a comprehensive range of skin benefits to improve skin quality across the five dimensions of texture, radiance, firmness spot control and wrinkle resilience. Sharing a similar composition of vitamins, amino acids, minerals and organic acids that is similar to skin’s Natural Moisturizing Factors, Pitera™ also stimulates skin renewal to achieve vibrant clear skin.

In clinical studies, this one-of-its-kind ingredient has shown to improve the skin’s barrier function, resulting in moisturized skin even in daily-shaven areas.

Pitera™ has been scientifically proven to be so versatile and powerful that it can address the unique demands and characteristics of men’s skin. By helping skin function at its optimum, Pitera™ can improve skin’s appearance along the five dimensions to achieve vibrant clear skin in men.

Professor Akira Kawada
Department of Dermatology, Kinki University School of Medicine

MEASURE UP WITH VIBRANT CLEAR SKIN WITH SK-II MEN FACIAL TREATMENT ESSENCE

SK-II introduces its first Facial Treatment Essence for men’s skin. With over 90 per cent Pitera™, SK-II MEN Facial Treatment Essence transforms skin to vibrant clear to help men measure up in the male universe. In fact, it has proven to show noticeable skin transformation across all 5 dimensions of vibrant clear in just 14 days.

The SK-II MEN Facial Treatment Essence includes a unique refreshing ingredient specially designed for men which provides a mild cooling sensation that lasts long after application. Penetrating deep into skin, the essence moisturizes on the spot and remains non-sticky and non-greasy to the touch.

With SK-II MEN Facial Treatment Essence, skin becomes significantly more moisturized after 3 days. Within 7 days of use, skin becomes less oily with a great reduction in sebum secretion levels.  And after 14 days, skin tone becomes brighter and more radiant, giving you vibrant clear skin.

Clinical tests have proven the efficacy of SK-II MEN Facial Treatment Essence, with 8 in 10 users registering visible improvements in overall skin complexion – and even dermatologists attesting to its efficacy.

SK-II MEN MOISTURIZING CLEANSER

The first step to achieving the mark of a real man, the NEW SK-II MEN Moisturizing Cleanser is designed to deeply cleanse skin and pores by thoroughly removing dirt accumulated on the skin surface.

Skin is kept clean and refreshed for a long time as it reveals its vibrant and clear state.

Tackling the visible and invisible

Visible dirt such as dust and sebum and invisible ones such as bacteria can build up on the skin surface, clogging pores. This slows down the skin renewal process and ultimately results in multiple skin problems such as oiliness, dullness, uneven tone, spots, fine lines, wrinkles and sagging.

Working into a rich lather, the SK-II MEN Moisturizing Cleanser deeply cleanses skin and pores by thoroughly removing every trace of dirt – both the visible and invisible.

It also removes blackheads and whiteheads that cause skin to break out.

A refreshing experience like no other

Formulated with Pitera™, the cleanser also delivers superior skin moisturization benefits within 5 minutes after cleansing. Containing a combination of menthol and a unique ginjo scent, the cleanser delivers a refreshing experience that lasts long after cleansing.

The result is clean refreshed skin that is non-sticky and non-greasy to the touch, leaving you feeling like a new man.

Using SK-II MEN Moisturizing Cleanser

Wet face lightly then apply a dollop of SK-II MEN Moisturizing Cleanser onto palm and work it into a rich lather. Gently apply the lather on the face and neck and rinse thoroughly with water. Thereafter, apply SK-II Men Facial Treatment Essence followed by the Age Revitalizing Moisturizer.

The core benefits

  • Significantly boosts skin moisture
  • Deeply cleanses skin and pores
  • Removes blackheads and whiteheads
  • Keeps skin clean and feeling refreshed for a long time

SK-II MEN FACIAL TREATMENT ESSENCE

The NEW SK-II MEN Facial Treatment Essence visibly transforms skin to vibrant clear in 14 days. Containing over 90 per cent Pitera™, SK-II’s signature ingredient, it improves men’s skin across five key dimensions that help men make their mark with women.

Improving the five dimensions of men’s skin

Formulated with the natural breakthrough ingredient, Pitera™, SK-II MEN’s Facial Treatment Essence can improve the appearance of skin across five critical dimensions, delivering vibrant clear skin that is highly sought after by both men and women.

  • Texture refinement: Skin texture is enhanced and smoothened.
  • Radiance enhancement: Skin illuminates with a healthy radiance from the inside-out.
  • Firmness power: Skin’s firmness is elevated with reduced sagging.
  • Spots control: Skin tone becomes more even.
  • Wrinkle resilience: Skin becomes more moisturized and hydrated, preventing dryness whilst softening and reducing fine lines.

Proven Efficacy

A SK-II consumer usage study has found that:

  • 8 in 10 Facial Treatment Essence users have seen improvements in overall skin complexion.
  • 9 in 10 users agree that the essence balances skin oiliness and keeps skin moisturized.
  • 8 in 10 users agree that SK-II MEN Facial Treatment Essence smoothens skin texture.
  • 7 in 10 users agree that the essence improves skin radiance.

Dermatologists also attest to the efficacy of Facial Treatment Essence – delivering marked improvements in skin firmness, smoothness and firmness in 14 days.

Visibly vibrant clear skin in 14 days

SK-II MEN Facial Treatment Essence has been proven to deliver visible skin improvements day after day.

  • Results in 1 day – Skin is immediately moisturized and feels refreshed.
  • Results in 3 days – Skin becomes significantly more moisturized.
  • Results in 7 days – Skin becomes less oily with the significant reduction in sebum secretion levels.
  • Results in 14 days – Skin tone becomes brighter.

Refreshing, cooling sensation

SK-II MEN Facial Treatment Essence includes a unique refreshing ingredient specially designed for men which provides a mild cooling sensation that lasts long after application.   Penetrating deep into skin, the essence allows for quick absorption yet remains non-sticky and non-greasy to the touch.

Measuring up like a real man

After cleansing, pour a few drops of SK-II MEN Facial Treatment Essence onto the palms and gently pat onto the face and neck area. Used twice daily – morning and night – you will notice visible skin improvements in 14 days.

SK-II MEN AGE REVITALIZE MOISTURIZER

Designed with an easy-to-use pump, the NEW SK-II Men Age Revitalize Moisturizer is an essential daily moisturizer that not only boosts skin moisture and firmness but also reduces the onset of skin ageing signs such as skin tone and wrinkles.

The difference in men’s skin

Sebum and dirt accumulated on the skin surface may clog pores and upset the regenerative skin renewal process, causing damage to skin.

In in-vitro tests, SK-II scientists have also found that the level of laminin, a fiber protein that binds the skin layers, decreases with ageing. This causes the skin to become less firm.

The latest science to firm up skin

SK-II MEN Age Revitalize Moisturizer is formulated with SK-II’s signature ingredient, Pitera™, as well as a newly-developed Oat-Pea Complex. The Oat-Pea Complex combines the power of two functional ingredients – Oat essence and Pea essence – as well as Vitamin B3 or Niacinamide.

  • Oat Essence - Derived from kernel flour, oat essence has shown in in vitro tests to activate and increase laminin synthesis by 68 per cent, which in turn helps to boost the firmness of men’s skin.
  • Pea Essence -Pea essence has been proven to stimulate the production of structural materials in the skin such as collagen and elastin that further improve skin firmness.
  • Niacinamide - Highly effective in enhancing skin health, skin appearance and combating skin ageing factors, Niacinamide strengthens skin’s moisture barrier, thus reducing the appearance of fine lines, wrinkles and hyper-pigmented spots, and improving skin tone and texture.

Achieving the mark of a real man

After applying Facial Treatment Essence, pump a dollop of moisturizer onto the palm and apply onto face and neck.  For optimal results, apply the moisturizer every morning and night.

Visible skin results

  • Results in 3 days – Skin becomes more moisturized.
  • Results in 14 days – Skin becomes firmer.
  • Results in 28 days – Skin tone becomes brighter, wrinkles are also significantly reduced.

—————————————-

SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing Cleanser and SK-II MEN Age Revitalize Moisturizer will be available in Singapore exclusively at all Isetan* counters on 1 July 2012. The entire line-up will be available at selected SK-II counters in leading retailers from 1 August 2012 onwards.

*At Isetan Scotts, Tampines, Katong and Serangoon only

  • SK-II MEN Moisturizing CleanserS$89, 120g
  • SK-II MEN Facial Treatment Essence - S$99, 75ml
  • SK-II MEN Facial Treatment EssenceS$183, 150ml
  • SK-II MEN Age Revitalize MoisturizerS$149, 50g

Thank you for reading.

10 thoughts on “Introducing SK-II Men

  1. Hey, is the age revitalizing moisturizer oil free and non pore clogging? Because I have acne prone/erupted skin which have reacted badly to other moisturizers which I’ve used in the past.

    Thank you, very good review btw.

    • Hi Mr A,

      I have submitted your question to SK-II and below is from SK-II’s Beauty Trainer, Cindy Cheong.
      I hope it helps you understand the range a little more and hope you find the right moisturizer for your skin type soon =)

      SK-II Men Age-Revitalizing Moisturizer is not oil-free hence I would not recommend if the consumer has acne-prone skin. However consumer can use FTE Men which helps to reduce oiliness and also improve his vibrant clear skin index. He could use Facial Clear Solution from our regular SK-II range as the alternative moisturizer as it is oil-free and is more suitable for his skin type.

    • Hi YK,
      I am so sorry to hear about your situation..
      What happens after the redness?
      Does your skin flares up?
      And which product are you using that causes the redness?

      Perhaps you should visit an SK-II counter for a skin check before continuing..

  2. hi.im a male teen and i have a few acne on my cheeks+oily skin.do u think i could use the sk-ii men facial treatment essence?im worried that it will worse the condition of my face.and if can,do u think it could heal my skin problem?tq.

    • Hi Qidi,
      Thank you for commenting =)
      I won’t be able to say for sure, best if you could pop by SK-II for a skin check..
      Try to get some samples before purchasing, do a patch test along the jaw area to see how your skin reacts!!
      Hope I helped xx

  3. I bought this last month, and my skin is bit oily, the starter pack using , i got more pimple after i use it, please advise shall i use it or stop it thanks

    • Hi Abdul,
      Thank you for leaving me a comment.
      I suggest you stop using, go to your nearest SK-II counter for a skin analysis – let the BA know what’s happening and see what the BA says.
      Is this your first time using SK-II products?
      I hope I helped, good luck xx

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