Fall 2012 / Launches / The Look Book

Introducing NEW Shiseido Lacquer Rouge

LACQUER ROUGE
intense colour and rich luster for lips | inspired by Japanese lacquer artistry

THE ART OF LACQUER-WARE

Decorative articles and containers made of wood or paper and coated with lacquer are called lacquer-ware. Lacquer artisans complete several specific processes to achieve the art form’s beautiful lacquer finish.

The lacquer-ware technique is used for furnishing, ornaments, building architecture, religious articles and various other pieces. The oldest known example of lacquer-ware was unearthed at a ruin in Hokkaido, Japan and is estimated to be about 9000 years old.

Throughout the ages, Japanese lacquer-ware has been treasured for its lustrous shine, elegant patterns and beautiful forms.

ONE COAT OF LACQUER ROUGE: LAYERS OF LUSTROUS EFFECTS

To develop a truly lacquer-like lipstick, Shiseido examined the traditional processes used in lacquer artistry. Just as these techniques allow lacquer to add smoothness, colour and shine to wood, Shiseido developed processes that allows a liquid formulation to do the same for lips.

The result is a completely modern rouge that gives lips an exquisitely sensual, lacquer-like finish in just one coat.

HOW THE LACQUER-WARE PRODUCTION PROCESS WORKS:

Step 1 – Wooden base creation
Smoothing; wooden base is adjusted and wood grain is evened out.

Step 2 – Base coating
Adherence and colour; raw lacquer is applied to the wooden base.

Step 3 – Lacquering
The top coat; the final layer is applied and polished to smooth the lacquer and bring out its shine.

HOW LACQUER ROUGE WORKS:

Effect 1 – Smoothing the lips
The lip surface becomes even and benefits from skincare effects.

Effect 2 – Adherence and colour
Deep colour comes out beautifully.

Effect 3 – Top Coat
Lips are finished with a rich, polished shine.

The collection is about the simplicity of a lip gloss married to the intensity of a lipstick, with deep pigment and rich colour payoff, long-lasting shine and gloss.

The lacquer rouge collection creates “a speedy glamour”.

Dick Page

  • RD501 DRAMA is just that, a deep full blooded-red
  • RD702 SAVAGE is a rich earthy brown
  • RD203 PORTRAIT is a formal, reserved pink shade
  • RS 404 DISCO dancer, roller skates and a yo-yo disco pink
  • RD305 NYMPH a rich, fleshy rose
  • BE306 CAMEL is a simple, chic beige

  • RD607 NOCTURNE is an intense dark red, suggestive of evening.
  • OR508 BLAZE a hit of fiery yellow-orange.
  • RD309 CARNELIAN is a lustrous, warm brown. Rich and adaptable. (Asian exclusive shade)
  • PK310 AMETHYST is a cool, glowing pink. Luminous and soft. (Asian exclusive shade)
  • RD311 RUBELITE is a demure reddish beige. Chic and discreet. (Asian exclusive shade)
  • RS312 SUNSTONE is a deep, greyish red. Intense and dramatic. (Asian exclusive shade)

NATURAL ALLURE

Lip: Lacquer Rouge PK310 Amethyst

Eye: Luminizing Satin Eye Color RD709 Alchemy

Cheek: Luminizing Satin Face Color RD103 Petal

MODERN ELEGANCE

Lip: Lacquer Rouge RS312 Sunstone

Eye: Shimmering Cream Eye Color GR707 Patina

Cheek: Luminizing Satin Face Color PK304 Carnation

SOPHISTICATED NUDE

Lip: Lacquer Rouge BE306 Camel

Eye: Shimmering Cream Eye Color SV810 Tin and Shimmering Cream Eye Color BK912 Cavair

Cheek: Luminizing Satin Face Color RD103 Petal

—————————————-

The NEW Shiseido Lacquer Rouge includes 12 shades, 4 of them are Asian exclusive shades. Available at Takashimaya now and island-wide mid-month, retails at S$43 each for 6ml of product, made in USA.

Thank you for reading, have a wonderful weekend.

4 thoughts on “Introducing NEW Shiseido Lacquer Rouge

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