Fall 2012 / Launches / The Look Book

Light, The New Dimension Of Youthful Eyes?

A youthful-looking eye contour is more open, brighter.

A woman’s eyes can be her most powerful weapon of seduction. They hold centre stage in her face, expressing every emotion. But they can also instantly betray fatigue and signs of ageing. When the radiance of the eyes fade, the entire face loses its vibrancy, expressiveness and its youth.

The science of genes in the world of beauty…

With Génifique, Lancôme opened the doors to a new era in 2009. For the first time, our Research Laboratories combined two cutting-edge sciences, Genomics and Proteomics, stemming from ten years’ research. This work led to the creation of a futuristic formula, which has been honoured with over 100 prestigious awards and global recognition. But Lancôme did not stop there, and is continuing on its journey with Génifique.

…now for eyes.

Once again, Lancôme is creating a breakthrough, reinventing eye contour care. Dark circles, puffiness and wrinkles are no longer concerns that are treated separately, this is why Lancôme offers breakthrough care to illuminate eyes with a 360° treatment. Its action is so complete that it treats symptoms highlighted by the latest trends such as Asian Kumatherapy which identifies different types of dark circles by colour.

A breakthrough alliance: exceptional care to brighten eyes.

For the first time, Lancôme creates a serum combining the science of Génifique with a high-performance pearl-shaped applicator to make eyes appear more open. As intuitive as it is seductive, Génifique Yeux Light-Pearl™ serum revolutionises eye contour care. Génifique Yeux Light-Pearl™ transforms eyes in 7 days.

A drop of youth, a high-tech pearl, the perfect marriage for eyes that appear more open, brighter, more youthful.”

Youcef Nabi
Lancôme President

LIGHT, THE NEW DIMENSION OF YOUTHFUL EYES?

PROVEN FACT: EYES ARE THE KEY TO FACIAL BEAUTY

The entire eye area is a key beauty concern, as recent scientific research has demonstrated.
Eyes draw in significantly more attention than other parts of the face: eye-tracking, a procedure which involves mapping out and analysing a person’s eye movements, shows that eyes capture 40% of visual attention, while the mouth and nose only gain 26% and 21% respectively.

Because of this, any change or deterioration in the area has a powerful impact on facial beauty.
In addition, the eye contour is a particularly fragile area, where signs of ageing appear early.
It is therefore no surprise that eyes are one of the first areas to be targeted by corrective anti-ageing treatments.

PROVEN FACT: LIGHT IS THE KEY TO YOUTHFUL EYES

Until now, approaches to eye care were divided into a number of actions grouped under symptoms such as puffiness, dark circles, loss of firmness and wrinkles. However, these concerns cannot exist separately: they conspire to darken the eye area, leading to visible ageing of the face.

Equipped with strong expertise in eye contour care, our Laboratories have now identified up to 10 signs that contribute to illuminating eyes.

That is why Lancôme is now offering eye contour care that does not only target these anti-ageing concerns, but provides a global brightening solution to rejuvenate the entire youthfulness of the eye area and, by extension, the face.

A DROP OF YOUTH, A PEARL OF LIGHT: THE PERFECT SYMBIOSIS

Génifique Yeux Light-Pearl™ revolutionises the eye contour cares thanks to an unrivalled mobile applicator: the Light-Pearl™.

THE LIGHT-PEARL™ APPLICATOR, A NEW AND PATENTED LIGHT TOOL

Lancôme has entirely revolutionized eye care application techniques. A breakthrough combination of a pearl created with high-tech precision and cutting-edge materials, the Light-Pearl™ represents the first of a new generation of applicators.

From the surface of immaculate silvery metal emerges a futuristic oblong form chiselled by ceramic and porcelain polishers, then smoothed with diamond powder, to become the perfectly designed applicator pearl that we see today.

The material is stainless steel, which is notably used for surgical instruments, due to its hygienic properties. Incredibly soft and smooth, on application the pearl procures a wave of freshness to illuminate the eye with remarkable sensoriality and a highly relaxing, instantly energising effect. As you continue application, it adapts to the skin’s temperature for evaluating with levity.

Lastly, the applicator boasts the unique feature of a 50° rotation angle, allowing for a high degree of suppleness on application, lightly gliding over skin, making it perfectly suited to the eye contour. Offering a unique new sensation, the application technique covers and allows you to massage the entire eye contour, like never before.

Génifique Yeux Light-Pearl™ awakens and illuminates eyes.

A LIGHT AND FRESH FORMULA INFUSED WITH LIGHT

Our Laboratories’ knowledge, expertise and know-how in the formulation has led to a genuine symbiosis between Génifique Yeux serum and the Light-Pearl™ applicator. Light and refreshing, its delicate texture procures a remarkably soft sensation. The formula is fragrance-free, formulated for optimal tolerance.The moment it is applied, the serum is instantly absorbed.

Génifique Yeux Light-Pearl™ releases its powerful active ingredients for instant benefits. Diffusion into the eye contour is optimised thanks to the mechanical efficacy of the pearl. The result: the unique formula melts into skin to release its nutrients.

THE FUNDAMENTAL PRINCIPLES

LIGHT, A NEW DIMENSION OF YOUTHFUL EYES

Until now, approaches to eye care were divided into a number of actions grouped under symptoms such as puffiness, dark circles and wrinkles. However, these concerns cannot be considered separately: they conspire to darken the eye area, leading to visible ageing of the face.

Our Laboratories have now identified up to 10 signs that contribute to illuminating the eyes.

GENOMICS AND PROTEOMICS, TWO-FOLD LANCÔME EXPERTISE

10 years’ Research and the analysis of 4,400 genes made the creation of Génifique possible. A genuine breakthrough: finally, the characteristic proteins of young skin were identified. Having combined the sciences of Genomics and Proteomics, our Laboratories are now endowed with in-depth knowledge and understanding of skin’s evolution as we age, and use an exclusive active ingredient duo (Biolysat – extract of Bifidobacterium longum – and Phytosphingosine) able to restore the signature of youthful skin.

A DROP OF YOUTH, A PEARL OF LIGHT: THE PERFECT SYMBIOSIS

A genuine revolution for the eye contour, on application the stainless steel Light-Pearl™ applicator procures a wave of freshness to illuminate the eye with remarkable sensoriality and a highly relaxing, instantly energising effect. Its 50° rotation angle and its size (significantly smaller than a fingertip) allow it to reach the most inaccessible areas of the eye contour.

Highly concentrated, the serum has been specially formulated to act in perfect symbiosis with the applicator pearl, Génifique Yeux Light-Pearl™ releases its powerful active ingredients for instant benefits, optimised thanks to the pearl’s mechanical efficacy.

Result: its light and refreshing formula melts into skin to release all of its nutrients.

AN ORIGINAL APPLICATION TECHNIQUE TO BRIGHTEN THE ENTIRE EYE AREA

With its efficient freedom of movement and supple form, the Light-Pearl™ applicator offers delicate and precise massaging action on the eye contour.

To optimise the action of Génifique Yeux Light-Pearl™, Lancôme has developed a global application technique for a 360° massaging action made possible by the texture’s fluidity and the exceptional rotation angle of the Light-Pearl™.

GÉNIFIQUE YEUX LIGHT-PEARL™, THE FIRST STEP SERUM FOR THE EYES CONTOUR

Génifique Light-Pearl™ Eye-illuminating Youth Activator, a breakthrough eye serum booster, represents the first stage of your eye beauty ritual.

—————————————-

The NEW Génifique Yeux Light-Pearl™ Eye-Illuminating Youth Activator is available at all Lancôme counters. Retails at S$110 for 20ml of product, made in France.

Thank you for reading, hope the information have been helpful.

2 thoughts on “Light, The New Dimension Of Youthful Eyes?

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