Holiday 2012 / Launches / The Look Book

Giorgio Armani Introduces NEW Eyes To Kill Eyeshadow Quads

The perfect matte. The perfect satin. The perfect match between colors and textures.

Color crafting creates eye make-up with higher intensity. Eyes to Kill palette associates 2 pioneer formulas: an extraordinary matte with intense payoff that easily blends with an exceptionally luminous satin veil that morphs with every skin tone, for a crease-proof make-up that lasts for hours.

Performance

Real innovation in the formulation of a powder eyeshadow: an instant matte and intense formula that melds perfectly with a satin, pearly veil, producing amplified light effects. Irresistible with its extremely soft, sensorial appeal, the eyeshadow complements the eyes flawlessly all day long.

Elegance

As essential in make-up as it is in fashion, the unparalleled strength of Giorgio Armani is to choose the right texture for each color. It gives color a substance that enhances it. Each finely crafted color is unique: always wearable, while retaining its own character. And each color flatters every skin tone and signs its style.

Simplicity

A palette of 4 harmonious colors instinctively follows the natural approach to eye make-up. From the light, luminous top of the eyelid to the saturated, deep lash line. Colors and textures mix and layer endlessly and glide on effortlessly for impeccable results.

TECHNOLOGICAL ARTILLERY

COLOR-FIL VELOURS
The incomparable technology of matte eyeshadows: instant intensity

A base of silky waxes for glide-on application and even, flawless results. It ensures long- lasting, intense matteness.

It is generally extremely difficult to formulate a matte eyeshadows because the pigments and mattifying ingredients become hard to pick up with a fingertip or brush on application. Their white bases tone down colors.

The Giorgio Armani Laboratories have developed a new formula that reconciles high color saturation with a matte finish by using a coating of soft-touch powders. This technology makes it possible to use an exceptionally high percentage of pure pigments for ever more intense, ultra-saturated color.

COLOR-FIL SATIN
The illuminating technology of a satin eyeshadow: the fusion of color and radiance on the skin

Thanks to a translucent binder, the luminosity of the nacres is amplified: a supple, airy light veil flows on like a second skin and holds for hours and hours – and adapts to each skin color.

Conventional eyeshadows generally incorporate an opaque white or grey base which dulls the color and doesn’t always compliment the complexion.

But with Color-Fil Satin technology, the color is more intense and can finally express all its richness without a powdery, dull finish. It is radiant and the intensity of the nacres is amplified. The color goes on in an exceptionally fine veil, making layering to infinity possible, in harmony with every skin tone.

Satiny eyeshadow infused with light: radiant and delicate.

CAPTIVATING COLORS

International make-up artist and virtuoso of smoky eyes, Linda Cantello interprets Armani elegance by paying tribute to two of the brand’s main bywords: harmony and attitude.

A confirmed color expert, she has developed the palettes to form a perfect balance of strength and softness. Very easy to wear, Eyes to Kill palettes offer women make-up from the simplest to the most sophisticated, for bewitching eyes.

Eyes to Kill palette colors were crafted like M. Armani designs fashion: to enhance women’s elegance and power of seduction.

Linda Cantello
International Make-up artist for Giorgio Armani Cosmetics

NATURE IN ALL ITS GLORY

Giorgio Armani is very inspired by nature, and I think there is a reason for that: we look best with the colors we find in nature. Giorgio Armani loves and is able to capture these kind of colors that are neither greys, neither beiges, that are indefinable colors, which is what makes them so interesting.

Linda Cantello
International Make-up artist for Giorgio Armani Cosmetics

Giorgio Armani is inspired by such ever-changing, living nature that reflects its contrasts through harmony: calm and peaceful, yet also majestic and powerful.

COLOUR AGENDA

01 – Maestro: Gradation from radiant mineral sprinkles to high-powered rock colors.

Like mineral stratum equilibrium, the legendary glowing Armani greige, secret formulation between grey and beige turns into radiant mica stone. An asphalt matte grey echo to Giorgio Armani’s Pantelleria imposing rocks is easily strengthened by a powerful matte obsidian lava black giving strength to the eye

02 – Terra siena: Gradation from sunlight-infused sand to strong earth Italian brown

A dewy beige for a pure mineral light perfectly blends with a shiny bright taupe that brings a touch of bronzed light. Like following the sunset, earth tone turns into a shaded hot brown and ends with a powerful matte earth brown liner, perfectly balanced between darkness and lightness.

03 – Pantelleria: Gradation from light infused faded to deep brown- greens: sun influence on colors.

King of half-tone neutrals, Giorgio Armani introduces the vreige, halfway between green tenderness and Armani’s beige glow. The new greige. It transforms and turns in to a dewy celadon, as a slight echo to Nature’s exuberance. A bright sage green brings light with silver and gold reflections and ends with an intense matte khaki liner, like Mediterranean meadow grass at the end of summer.

04 – Effeto nudo: The Giorgio Armani contemporary interpretation of the legendary Italian “Claroscuro”.

A neutral bright beige highlights the lid with a stray of light while the light matte and sandy taupe designs the eye with Italian attitude. Specially designed for shaping the eye with shadows, the darker matte taupe warms up the finish with a touch of Mediterranean light. A rich tierra tone signs the magical painting.

05 – Mediterranea: Gradation of Mediterranean blue from quiet spring dawn to fall storm sea

This harmony begins with a luminous silver, tinged with a touch of blue that reminds the foam of the ocean. It travels into a light blue grey shade with shiny reflections. The vivid and intense Armani bleu de Prusse fights the coldness of blue and radiates like the sea when spring begins. The palette ends with the legendary Armani blue Marine, color of the sea prior to a storm.

06 – Boudoir: Gradation from dewy coral essence to intense Amazonian mahogany

From a soft coral infused by light, color turns into a bright rosewood that enhance the skin tone & reminds the XVIII century luxurious discovery. A strong matte inspired by the hundred-year-old threes is strengthened by an intense mahogany liner gives strength to the eye.

07 – Saharan blush: Gradation from summer Saharan sky to hot sand brown

Extremely glowing rose turns into an eggshell tone reminding the color of the sun reflecting on the Saharan landscape at sunrise. A bright rose that could be seen in the sky color the palette before ending in a hot brown.

08 – Parma: Gradation from dewy lilac rose to an iconic amethyst powder

Two variations of lilac rose tinted with blue reflections remind spring colors from the sky at dawn to the booming flowers. The gradation goes into a sparkling mineral dust before ending in an intense amethyst violet, echo to the home made eye shadows crafted by women in ancient Mediterranean civilizations.

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The NEW Giorgio Armani Eyes to Kill Eyeshadow Quads will be available exclusively at DFS Galleria Scottswalk from December 2012. Retails at S$80 each.

Thank you for reading.

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