Launches / Spring 2013 / The Look Book

Introducing Clinique Moisture Surge Overnight Mask

Say goodnight to yesterday’s skin and face the day with morning dew.

INTRODUCING THE NEW MOISTURE SURGE OVERNIGHT MASK

Skin is especially vulnerable to moisture loss during night time hours when the barrier function is compromised. To provide an extra boost of hydration that lasts throughout the evening, Clinique introduces the new Moisture Surge Overnight Mask, a penetrating formula that acts as a humidifier in a tube – and so much more.

Clinically proven to provide better moisturization than a humidifier, Moisture Surge Overnight Mask replenishes skin with soothing, nourishing moisture that actually strengthens its ability to lock in moisture. Putting to good use those blissful, slumbering hours, this no-rinse formula fends off irritation from oxidative stress accumulated daily, and works throughout the night to replenish skin with intense moisture. Skin becomes incredibly soft, smooth and more supple the next morning.

MAKE YOUR SKIN WORK SMARTER, NOT HARDER

Our scientists at Clinique have identified that skin is programmed to fine tune its rhythm for the next day at night time. During these hours, skin also becomes vulnerable to water loss and a compromised barrier function. Clinique addresses these concerns with the Moisture Surge Overnight Mask, an ultra rich, luxurious cream formula that exploits special night time skin behavior by immediately delivering intense hydration to the skin, leaving it plump and supple.

The formula supplies essential lipids to the skin and also works throughout the night to help calm and soothe irritation from daytime assault. Skin awakens the next morning soft to the touch and overtime, its barrier strength is fortified and repaired to resist dehydration for better moisture retention.

CLINICALLY PROVEN

Moisture Surge Overnight Mask delivers intense hydration to the skin with moisture-locking hyaluronic acid, creating an invisible moisture mesh that preserves optimal hydration.

  1. Intense Hydration is delivered through a powerful cocktail of ingredients that allows the skin to maintain optimal moisture balance.
    • Activated (-/+) Water/Aloe Barbadensis Leaf Water: this specially charged water improves the duration and extent to which skin is hydrated while providing soothing and calming benefits.
    • Trehalose and Sorbitol: these sugars work in harmony to prevent dehydration and osmotic shock from changes in the environment.
    • Sodium Hyaluronate: provides skin with an instant burst of moisture imparting a natural, dewy look to the skin. This important polymer is able to hold large amounts of water within the skin so it is left feeling plumped, smooth and comfortable.
  2. Barrier Repair & Strength is achieved through a combination of key ingredients that restore lipids and promote long term moisturization of the skin.
    • Murumuru Seed Butter/Wheat Brand Extract/Olive Extract: repair and strengthen the skin barrier by replenishing lipids.
    • Shea Butter, Mango Butter, Pomegranate Sterols: skin benefits from immediate and long term moisturization through a powerful combination of plant derived emollients.
  3. Calming & Soothing ingredients help to quell irritation from external aggressors.
    • Combination of algae extracts: this blend of red algae extracts calms irritation and protects against environmental aggressors.
    • Caffeine/Sucrose: soothes and calms skin.
    • Cladosiphon Okamuranus Extract: found on the Japanese island of Okinawa, this seaweed-derived ingredient is known as an effective anti-irritant and soothing agent.
    • Bisabolol: this anti-inflammatory agent eases upset skin.
    • Blend of anti-oxidants: skin is equipped to combat harmful free radicals and is protected from everyday exposure to environmental pollutants, irritants and external aggressors through this potent blend of anti-oxidants.

An ultra-rich cream mask which replenishes skin leaving it softer and more supple the next morning, Moisture Intense Overnight Mask is to be applied in the evening as the final step of a skincare regimen. As it works overnight, there is no need to rinse off until the next morning.

WHY IS SKIN SO THIRSTY? YOU NATURALLY LOSE 10 CUPS OF WATER EVERY DAY. THAT’S ABOUT 2.5 LITERS!

MOISTURE SURGE INTENSE Skin Fortifying Hydrator – S$77

Penetration plus repair. The first serum cream from Clinique.

Penetrates to the depths of skin’s surface layers deep. Helps skin retain moisture better. You see new liveliness, touch new softness. Moisture Surge Intense contains key ingredients found in our serums and offers a one-two punch of maximum hydration plus moisture barrier repair technology.

MOISTURE SURGE Extended Thirst Relief – S$75

Clinique’s best-selling thirst-relief original.

The seductive touch of this gel/cream must be experienced to be believed. Use it under or over makeup. Add a dab to any foundation for a dewy finish. It even maintains moisture balance through changes in humidity.

MOISTURE SURGE FACE SPRAY Thirsty Skin Relief – S$47

Water skin on the go. Refreshing spray rapidly replenishes skin’s moisture level, restoring balance. Softens and soothes in a flash. Use anytime, anyway, under or over makeup.

MOISTURE SURGE REFRESHING EYE MASK – S$44

Pre-moistened pads reduce undereye puffiness, instantly hydrate. Use as needed for an intense hydration boost.

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The NEW Clinique Moisture Surge Overnight Mask will be available from January 2013 at all Clinique counters and it will be retailing at S$59.

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