Launches / Spring 2013 / The Look Book

Introducing YSL Rouge Volupté Shine

Rouge Volupte Shine - 2

ROUGE VOLUPTÉ SHINE.
GIVE IN TO THE IRRESISTIBLE APPEAL.
DIVE IN TO PURE SENSUALITY.

Your lips, your rules, your pleasure.
You can be INstinctive,
INtuitive,
INcognito,
INexcess.
You can be gentle or sharp,
sensible or subversive.
Your smile lights up the room with colours
that range from voluptuous
and luminous
to fresh and natural.
You love casual chic shades
that flirt with sheer transparency.
Unabashed,
you dare to wear purple,
red,
fuchsia.
Fantasies come passionately to like.
A potent cocktail to dazzle the senses,
one of a kind shine,
Rouge Volupté Shine is the combination
of a creamy texture
and vibrant colours
that makes lip colour a delicious treat.
19 colours for ultra sensual YSL lips,
addicted to pleasure.
Let your lipstick speak for itself.

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THE 5 SENSES MERRY-GO-ROUND

Give in to the temptation of dazzling colours. Succumb to the unique sensorial experience of Rouge Volupté Shine.

TASTE

The mouthwatering mango scent enhances the pleasure of applying and wearing Rouge Volupté Shine.

TOUCH

Caressing the lips as it glides on, Rouge Volupté Shine instantly melts on lips, leaving a veil of colour brimming with wonderfully wet-looking shine.

FEEL

The opulent texture is a promise of the imminent care. Lips become smooth, plump, stunning.

SEE

A treasure in and of itself, the case is stamped with YSL Cassandre logo and wrapped in a sash that matches the colour of the lipstick inside. A true gem.

HEAR

Its luxurious clasp clicks open and shut in a flick of a wrist. So YSL.

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AT THE HEART OF THE ROUGE VOLUPTÉ SHINE CREATION

Rouge Volupté Shine is endowed with “back injection” technology. Discover this exciting new manufacturing process with Caroline Nègre, Scientific Communication Manager of Yves Saint Laurent Beauté.

What makes the Rouge Volupté Shine formula so unique?

Lipsticks are primarily composed of soft waxes and hard waxes to create the firmness of the stick, oils for shine and pigments for colour. To create Rouge Volupté Shine our laboratories played with the ratio of the various waxes and introduced a unique complex of smoothing ingredients. Rouge Volupté Shine therefore offers a unique consistency that instantly melts on contact with lips, imparting an ultra shiny protective film that’s as clear as water. For a bitten-lip, glossy effect.

How does the “back injection” process work?

The Rouge Volupté Shine manufacturing process is based on a particular technology called “back injection”. Unlike classic lipsticks in which the sticks are fixed in the tubes when cold, this process entails pouring the liquid base into the tubes while it’s still hot, literally injecting it from the bottom up. It then solidifies as it cools off. This unique process allows the creamy texture of the new formula, rich in soft waxes, to be shaped as a stick, for a made to measure lipstick that glides on effortlessly and bathes the lips in colour and shine.

There are two times more soft waxes in the Rouge Volupté Shine formula by Yves Saint Laurent Beauté than in a classic lipstick.

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THE SECRET OF THE ROUGE VOLUPTÉ SHINE FORMULA

Rouge Volupté Shine contains an all-in-one cocktail of lip care, for lips that are increasingly beautiful, comfortable and plump.

Moisturizing action

Hyaluronic acid microspheres seal in moisture and prevent lips from drying out.

Antioxidant shield

Pomegranate and rice extracts combat free radicals.

Protection and extreme comfort

Emollients make the lips soft and smooth.

Intense shine and luminous colour

Candelilla wax, combined with silicon oils, sheathes the lips in a shiny film coating that enhances the colour. Protection, comfort, wet-looking shine, homogeneous colour doesn’t smudge: Rouge Volupté Shine melts on your lips and stays with you for hours of pure pleasure and unlimited seduction.

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AN INTERVIEW WITH LLOYD SIMMONDS
creative director makeup Yves Saint Laurent Beauté

Tell us about the new Rouge Volupté Shine.

Rouge Volupté Shine is a new way to wear and play with colour. Incredibly light on the lips, with more transparent coverage, its formula contains a dose of colours infused into the creamy, balm-like, ultra glossy texture.

You liberate women who are intimidated by vibrant colours!

It’s tough to be daring enough to wear dark purple, electric plum of flamboyant fuchsia. The subtlety of Rouge Volupté Shine allows women to be newly comfortable in dark or forthright shades such as reds, purples and browns. On the lips, they remain chic, natural and incredibly fresh.

How did you come up with these 19 new shades?

I wanted to create irresistible, highly expressive shades that work for all skin tones, from fair to dark and that allow all kinds of desires. First I created the core colours of the collection: beiges, pinks and corals. Then I explored the stronger, bolder ones: N° 19 Fuchsia In Rage, N° 3 Violet Incognito and N° 4 Rouge In Danger, for the pleasure of going out on a limb.

What’s your favourite colour?

Personally, I prefer the darker shades like the N° 3 Violet Incognito. It’s very rock, high drama, terribly YSL yet it’s still subtle on the lips.

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WHICH ROUGE VOLUPTÉ SHINE WOMAN ARE YOU?

INcomparable, INtense, INfinite colours. 19 shades on the rocks to fulfill all  your deepest desires.

VOLUPTUOUS IN BEIGE

N° 1 Brun In Secure | N° 7 Rose Infinite | N° 10 Chocolate In Style | N° 11 Beige Instinct

YSL Voluptuous In Beige

SENSUAL IN PINK

N° 6 Pink In Devotion | N° 8 Pink In Confidence | N° 13 Pink In Paris | N° 17 Rose In Tension

YSL Sensual In Pink

NATURAL IN CORAL

N° 9 Nude In Private | N° 14 Corail In Touch | N° 15 Corail Intuitive

YSL Natural In Coral

SUBVERSIVE IN PURPLE

N° 3 Violet Incognito | N° 5 Fuchsia In Excess | N° 18 Prune In Fire | N° 19 Fuchsia In Rage

YSL Subversive In Purple

SEDUCTIVE IN RED

N° 2 Pourpre Intouchable | N° 4 Rouge In Danger | N° 12 Corail Incadescent | N° 16 Orange Impertinent

YSL Seductive In Red

—————————————-

YSL Rouge Volupté Shine is readily available at TANGS Orchard. ION Orchard should receive their stock by this week. Retails at S$45 each.

Thank you for looking.

FTC Disclosure (Press)

10 thoughts on “Introducing YSL Rouge Volupté Shine

  1. Got a few at Christmas. I love these new lipsticks as they have more color than a gloss yet are not as opaque or drying like lipstick. They are a perfect combination of both.

      • I got #2, #6, #14, #17 and #19. My favorite is #19 and I want #3 but it seems it’s not for sale for some reason. I emailed YSL to ask about this. We do not yet have them at our department store so I had to guess on colors over the net. Gave some to my neighbor that were not my favorites as I love purple and very blue pinks. Wonderful formulation on all of them!

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