Launches / Spring 2013 / The Look Book

Introducing Clarins White Plus Total Luminescent

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A NEW EAR IN WHITENING

Clarins reveals a new, major breakthrough in skin-whitening research to promote not only fairer, more even skin but also to grant Asian women their wish of achieving healthy-looking transparency and rosy luminescence, as if it were from within.

Clarins Laboratories carried out an extensive study on the skin’s optical properties and discovered that the skin is like a mirror made up of millions of “micro-mirrors” at every layer.

With the new White Plus Total Luminescent ranges, Clarins explores this innovative approach to whitening, by reviving all the skin’s micro-mirrors to enhance the total luminescence of Asian skin, for fair, translucent, more even and rosy, luminescent skin.

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THE SKIN’S MICRO-MIRRORS

Did you now that while the skin seems to absorb the light, 4-7% of this light is reflected on the skin’s surface and more than 90% penetrates into the skin and interacts with other skin structures?

The skin acts like “millions of micro-mirrors” and interactions with the light are responsible for its appearance, giving the skin its colour and radiance. The capacity of the skin to interact with light is therefore essential for its total luminescence.

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LIGHT AND DAMAGED SKIN. WHAT HAPPENS?

Stress, fatigue, UV rays, pollution, air-conditioning, aging…

All the skin’s structures can be damaged by external and internal aggressions. Their interactions with light are impacted leading to a loss of luminescence.

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A UNIQUE TRANS-LUMINESCENT COMPLEX®

For the new White Plus Total Luminescent range, Clarins Research Innovation has developed a unique Trans-Luminescent Complex®: based on the best of plant extracts, it combines the most effective ingredients to act on all the skin’s micro-mirror structures and helps revive the skin’s luminescence, layer by layer.

Thanks to the exclusive Trans-Luminescent Complex® and its ability to revive the skin’s micro-mirrors at every layer, the skin is able to reflect total luminescence.

Skin looks fair, more translucent, with an even and rosy glow, layer by layer, even up close in the mirror.

  1. On the surface
    High molecular weight (HMW) hyaluronic acid improves skin hydration. HMW hyaluronic acid preserves corneal cells from dehydration to boost their capacity to reflect light + 94% hydration after 2 hours of use.
  2. In the middle layer
    A global action on the 5 steps of melanogenesis.
    Sandspurry extract acts on the first 4 steps of melanin production;-

    • Step 1: Control of melanosome biogenesis – 61% MART-1 gene expression
    • Step 2: Control of melanin production – 36% tyrosinase activity
    • Step 3: Control of melanosome transport – 77% expression of gene RAB 27
    • Step 4: Control of melanocyte dendricity – 45% number and length of dendrites

    Alchemilla extract reinforces the action of sandspurry extract on melanin production, in the fifth step of melanogenesis.

    • Step 5: Control of melanosome transfer to keratinocytes
  3. In the deeper layer
    Ginkgo biloba extract protects blood vessels’ internal lining to help preserve healthy microcirculation + 81% preservation of endothelial cell organization.

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THE MOST DELIGHTFUL WHITENING RITUAL

  • Intensive Brightening Serum
    The most advanced skincare for fairer, more even skin with ultimate translucency and healthy-looking, rosy luminescence.
  • Brightening Hydrating Emulsion
    A fine and melting, delicious milky emulsion which ensures radiance and well-being all day long.
  • Brightening Soft Aqua-Milk
    A wonderful caressing, comforting milky skincare lotion, essential for softening the skin. Ideal for dry-prone skin and cold weather.
  • Brightening Pure Aqua-Lotion
    Invigorating and deeply refreshing, this skincare lotion is essential for relaxing the skin. Ideal for combination skin and hot climates.
  • Pearl-to-Cream Brightening Cleanser
    A rich foaming cream with a pampering feel. The essential first step to clean, refresh and relax the skin.
  • All Spots Brightening Corrector
    Highly effective and easy to use, this roll-on with a targeted application offers ultra-concentrated anti-imperfection skincare benefits.

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Let’s welcome the new Clarins White Plus Total Luminescent range of 6 items in March 2013.

Thank you for reading.

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