Launches / Spring 2013 / The Look Book

Introducing MUFE White Definition Instant Brightening Powder Foundation

MUFE White Definition Instant Brightening Powder Foundation (1)

MAKE UP FOR EVER White Definition Instant Brightening Powder Foundation SPF30 / PA++

Brightness, evenness, comfort: the ultimate combination to banish dullness

Created in France in partnership with Japanese laboratories, WHITE DEFINITION is truly the expert instant brightening powder foundation Asian women have been waiting for.

Its state-of-the-art formula, which contains an optimum blend of the finest-quality powders and pigments and also incorportaes high-level UVA/UVB protection, reconciles three apparently irreconcilable qualities to ensure the professionally perfect result for which MAKE UP FOR EVER is renowed.

THE PROFESSIONAL ART OF INSTANT BRIGHTENING

This Spring, MAKE UP FOR EVER’s founder, Dany Sanz has turned her attention to the special needs of the Asian women whose frequent skin woes includes uneven skin tones, pigmentations and dull complexion.

Taking into consideration the Asian woman’s preference for fair and translucent porcelain skin, Dany sets out on a quest to improve the formula and user experience of the WHITE DEFINITION collection, to perfect the art of instant brightening for Asian woman.

MUFE White Definition Instant Brightening Powder Foundation (2)

“My aim is to make universal products for all women. The brightening range is very important to me – it’s designed for women who want to create an image that is at once understated and sophisticated.

For White Definition, I imagined a woman who likes to play with contrasts. Black and white have always been key to my graphic vision. The woman who wears White Definition reveals her beauty between light and shadow. She is a woman who is not only soft but also strong and intense.

She plays her part in life to the full – like all women who wear MAKE UP FOR EVER.”

Dany Sanz

MU_WD_PR_JAN_2013(FACMYK)OL

PERFECT FORMULA

Even the most perfect formula depends on expert application – and Dany Sanz, who created the first ever complete collection of brushes for professional make up artists back in 1984, is famous for her uncompromising approach.

For WHITE DEFINITION, in consultation with Asian specialists, she selected the finest-quality double-sided sponge.

The smooth NBR side offers excellent take-up, enabling the foundation to be applied easily and evenly on the face. It also has anti-bacterial, anti-copper and anti-UV properties. The flocked side, meanwhile, has a wonderfully soft feel and is ideal for achieving lighter coverage, for perfecting the make up result by buffing it to a smooth, velvety finish and for retouching during the day.

From dozens of shades extensively tested on Asian women, MAKE UP FOR EVER selected the perfect six to suit all Asian skin tones.

A SOPHISTICATED NEW REFILL SYSTEM

WHITE DEFINITION comes in a chic, slim-line compact with an extra-wide mirror – an important detail for women who use it as a powder or want to touch up on the go. The compact has a pure white-lacquered finish, against which the famous MAKE UP FOR EVER PROFESSIONAL signature stands out in graphic black.

Improved qualitative refillable system with a magnetic bottom and hole to remove the refillable pan easily.

MUFE White Definition Instant Brightening Powder Foundation (3)

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MAKE UP FOR EVER White Definition Instant Brightening Powder Foundation SPF30 / PA++ is readily available at all MAKE UP FOR EVER locations.

Each empty case retails at S$20 and refill (with a sponge) retails at S$65 for 10g of product, made in France.

Thank you for looking.

FTC Disclosure (Press)

4 thoughts on “Introducing MUFE White Definition Instant Brightening Powder Foundation

  1. Hey Joey, have you tried this yet? I am wondering how it compares with Nars new brightening powder which I have and I found it isn’t a miracle product, at least on my 56 year old skin. The Nars loose brightening powder is better than the compact one, IMO.

    • Hi Mimi,
      Yes I have tried this and the coverage is pretty flawless =)
      NARS Brightening Powder has no coverage and acts more like a finishing powder (over foundation)..
      I only have that in pressed form and am enjoying it..
      Will be coming up with reviews for both NARS and this compact foundation soon!!

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