Fall 2011 / Launches / The Look Book

Introducing Chanel Rouge Allure Velvet Lipstick For Fall 2011

Following the success of the Rouge Coco and Rouge Coco Shine, Chanel will debut their new range of lipstick, the Rouge Allure Velvet this Fall. The Rouge Allure Velvet Lipstick is a range of matte lipsticks with a light velvety finish filled with Jojoba Oil to moisturize the lips. This lipstick will provide a rich and opaque coverage.

Available in 8 shades divided into four colour groups.

Beige Troublant (Beiges)

  • 32 La Ravissante
  • 33 La Distinguee

Rose Insolent (Pinks)

  • 34 La Raffinee
  • 37 L’Exuberante

Rouge Magnetique (Reds)

  • 38 La Fascinante
  • 39 La Somptueuse
  • 40 La Sensuelle

Brun Envoutant (Browns)

  • 41 L’Exquise

To celebrate the launch of the new lipsticks, Chanel will also include 3 Le Vernis Nail Colours in 08 Pirate, 519 Rose Exuberant and 521 Rose Caché. There is also a matte top coat to complete this collection.


I may be wrong but I think Le Vernis Nail Colour in 08 Pirate is either an existing shade or a re-launch and the two others including the matte top coat are new. I am really excited about this new range of lipsticks as Chanel lip products have never failed to impress me.

Most of all, I feel that these velvety, matte lips will compliment perfectly with the sparkling Illusion D’Ombre from their Illusion D’Ombre Makeup Collection For Fall 2011.

6 thoughts on “Introducing Chanel Rouge Allure Velvet Lipstick For Fall 2011

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