Fall 2011 / Launches / The Look Book

Introducing Givenchy Demesure Audacious Lashes For Fall 2011

Givenchy never fails to create innovative tools to accentuate our features. From the creation of the Phenomen’Eyes Mascara, here comes the Demesure Audacious Lashes this Fall.

Nicolas is overflowing with imagination and is always ready to venture beyond boundaries.  Today he reveals his own professional secrets to interminable lashes with staggering volume.  The new Givenchy mascara, the mascara that is superlative in all aspects, bears his signature:  DEMESURE, Audacious Lashes.  This High Tech accessory at the cutting edge of innovation combines an extensible brush and a finishing tool.  An exnclusive hyaluronic acid-based formula adds volume to the base of lashes without weighing down the tips.  A super-audacious product for extravagant, breathtaking volume.

Generously coat lashes, wrap them in the material like you would a luxurious black sheat.  Shape lashes one by one with an ultra thin accessory for a singular definition.  It took two years of intensive research to finally create this exceptional item:  the first three-dimensional telescopic brush.

To create density:  the volumising shaft has 16 inlaid grooves which serve as reservoirs for material.  Each time it is dipped in the vial, they are engorged with mascara so that the base of eyelashes is covered with a thick coating on application.

To define:  enclosed in the shaft, a totally clean elastomer separating brush is released by activating the base of the cap.  Its cone shape guarantees ease of use combined with ultra-precision.  The finishing tool gives the ultimate touch of precision.  Its finesse provides a customized, unequalled, lash-by-lash result.

Available in three shades:  Audacious Black, Audacious Brown and Audacious Green (which is limited edition).

Information extracted from Temptalia, view the original post here >


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