Fall 2011 / Launches / The Look Book

Introducing Shiseido Shimmering Cream Eye Color

Smooth, blendable and stunning all day long.

This Fall, Shiseido created a range of new cream eyeshadows known as the Shimmering Cream Eye Color. I believe these will replace their existing/discontinued Hydro-powder Eyeshadows. These new cream eyeshadows have a proven 16-hour lasting effect and contains Super Hydro-Wrap Vitalizing DE, a Shiseido-original moisturizing ingredient.

The Shimmering Cream Eye Color comes in 12 stunning shades – a colour collection created by Dick Page, Makeup Artistic Director for Shiseido.

I think it’s the best cream shadow on the market. It’s about finding the perfect balance of texture, beauty and fun in colour.

Model Raquel Zimmermann is wearing VI 305 Purple Dawn and PK 302 Magnolia in the pictures above.

Here is a list of shade names and codes together with a little colour description for your reference;-

  • VI 305 Purple Dawn – An intense violet
  • PK 302 Magnolia – A fresh bright pink
  • BK 912 Caviar – A glossy, shimmering black
  • WT 901 Mist – A soft Pearly White
  • BR 306 Leather – A rich, reddish brown
  • BR 709 Sable – A luxurious taupe
  • GD 803 Techno Gold – A brilliant yellow gold
  • BE 204 Meadow – A warm glowing beige
  • SV 810 Tin – A rich silver
  • BL 711 Angel – A deep, teal-toned blue
  • GR 708 Moss – A vibrant bright green
  • GR 707 Patina – A Lustrous Metallic Bronze

If you would like to know more about the inspirations behind each and every colour, visit Shiseido Singapore’s Facebook Page here.

Visit Shiseido’s YouYube Channel here to view more looks Dick Page has created – he made it look so easy.


The Shiseido Shimmering Cream Eye Colors are available for sale at all leading departmental stores but the official launch will be on the 19 August 2011. Each pot retails at S$32 and it contains 6g of product, made in USA.

Which colours would you pick?

4 thoughts on “Introducing Shiseido Shimmering Cream Eye Color

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