Fall 2011 / Launches / The Look Book

Launch Of Jo Malone Wild Bluebell


An imaginative scent, drenched in the delicate sweetness of sapphire blooms. And wild, because it’s a pretty quirky take, inspired by a wickedly whimsical, contemporary fairytale starring Wild Bluebell herself. With persimmon, lily of the valley and eglantine, its lush transparency is decidedly naughty…but nice.

Jo Malone

Top Note: Bluebell
Gives the impression of wild flowers created through a blend of aromas: crisp, green leaves, spicy clove buds with a balsamic-sweetness and a slightly marine accent.

Heart Note: Persimmon
A milky-peach flavour with zesty, orange undertones.

Base Note: White Musk
Creamy musk adds a light, earthy and woody sensuality to the composition. The white musk accord is like the underskirt of the fragrance, it amplifies the qualities of the heart and top notes, making them bloom on the skin.


The Wild Bluebell collection includes the following items;-

  • Cologne 30ml – S$95
  • Cologne 100ml – S$190
  • Body & Hand Wash 250ml – S$95
  • Body Créme 175ml – S$140
  • Home Candle 200g – S$115

Now available at Jo Malone Takashimaya Shopping Centre, 02-12B, Orchard Road.

Scent descriptions extracted from Jo Malone website.

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