Fall 2011 / Launches / The Look Book

Introducing NEW Shu Uemura Base Products

Just a quick post to share some new base products Shu Uemura has rolled out recently.

One of my favourite makeup bases, the UV Under Base Mousse is now available in three shades – Beige, Pink and their latest addition, BB Beige. I believe BB Beige was first launched in their Sakura Collection by Mika Ninagawa beginning of this year and it was a limited edition shade. I am extremely glad that Shu Uemura has decided to make it permanent as this shade seems to offer more coverage and works like a BB Cream.

A must-have make-up base for long-lasting make-up creation. BB shade that perfectly blends into every skin tone for instantly and visibly unified complexion. Exquisite moisture feel with aquatoril™ and hyaluronic acid.

UV Under Base Mousse retails at S$78

The new Shu Uemura Face Architect Smooth Fit Fluid Foundation will soon replace their existing Face Architect Smoothing Fluid Foundation and its available in 9 shades. It claims to have a light and fresh-water sensation with a soft focus finish for visible surface smoothness. It also contains sweat-resistant and skin caring ingredient-based formula.

Shu Uemura Face Architect Smooth Fit Fluid Foundation retails at S$75

 Following the success of their Pro Gel Cealer, Shu Uemura has created Point Cealer which features an ultra blendable formula with a unique slanted sponge tip. It’s formulated with Vitamin E and can be used on blemish areas. Available in 4 shades.

Point Cealer retails at S$55

Shu Uemura has also created a series of videos featuring products mentioned above;-

  • [here] Basic foundation application method
  • [here] Achieving longer lasting finish
  • [here] Erasing imperfections (dark circles, pimples and open pores)
  • [here] Erasing imperfections (pigmented spots and freckles)


I spotted the products above at ION Orchard, I believe they are exclusively launched at ION for now. I am not sure when the products will go on sale at other Shu Uemura counters.

Thank you for reading.

2 thoughts on “Introducing NEW Shu Uemura Base Products

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