Launches / Spring 2012 / The Look Book

Introducing NEW Additions To Clarins White Plus | HP Sea Lily Enriched Range

IN THE SPOTLIGHT

In 2010, Clarins Research creates White Plus | HP Sea Lily Enriched, the first high-performance brightness and sensoriality range. Enriched with a flower with exceptional whitening properties, the sea lily, these skincare products give skin a unique brightness with a beautiful, transparent, rosy glow.

In 2012, White Plus | HP Sea Lily Enriched extends its range and offers two new face care products to ensure even brighter, more beautiful, more comfortable skin – Whitening Velvet Emulsion and Whitening Velvet Emulsion SPF 20.

HIGH-PERFORMANCE BRIGHTNESS AND SENSORIALITY
The most advanced protection against hyperpigmentation

By combining active ingredients with proven whitening properties, the White Plus | HP Sea Lily Enriched products ensure the widest protection against all factors behind hyperpigmentation, both inside and outside the melanocyte:

  • Sea Lily Extract controls the extension of dendrites, the “arms” of melanocytes which deliver melanin to cells in the epidermis.
  • Alchemilla Extract slows the excessive transfer of melanin to the epidermis.
  • The combination of Raspberry Extract, a highly stable Vitamin C derivative (ascorbyl-2-glucoside) and Biotion (vitamin B8) slows the synthesis of melanin.

An optimized draining action

Alchemilla, raspberry and parsley: thanks to their action on the microcirculation, these active ingredients selected by Clarins Research revive complexion radiance and restore a beautiful, transparent, rosy glow.

Unique textures

Beyond the effectiveness of the formulas, the breakthrough of the White Plus | HP Sea Lily Enriched range is the wonderful sensorial qualities of the textures. Textures resulting from Clarins unrivalled expertise in Institute beauty treatments, to pamper the skin and surround it in freshness and softness.

The new, incredibly soft and gentle White Plus | HP Sea Lily Enriched skincare, leaves an exceptional velvety finish on the skin.

AN EXCEPTIONAL WHITENING FLOWER
Sea Lily: a wonder of nature with whitening powers

The sea lily, a symbol of beauty and whiteness.

Originating from the coast of Asia Minor, the sea lily then acclimatized itself to the sandy shores of the Mediterranean and Atlantic coast of Brittany. This wonder of nature, with its incredible beauty and pure whiteness, also has the exceptional capacity to survive on windswept sands exposed to the merciless sun. Despite its hardy nature, the sea lily is threatened with extinction due to the destruction of its nature coastal habitat and is now protected species in France. Consequently, the flowers are not picked from wild plants but specially cultivated for Clarins in Brittany.

THE EXTENSION OF DENDRITES IS CONTROLLED

  • Clarins Laboratories have targeted another major factor behind skin hyperpigmentation: the extension of dendrites, the “arms” of melanocytes which transport melanin pigments and release them in the epidermis.
  • For the first time, they have revealed the role of two proteins in this morphological process: Rac-1 protein which causes the extension of dendrites and PhoA protein which encourages their retraction.
  • In vitro studies carried out at Clarins Laboratories have demonstrated the capacity of sea lily to control the action of these two proteins. Incorporated into the White Plus | HP Sea Lily Enriched range, they help to even more effectively reduce the transfer of melanin to the epidermis.

WHITENING EFFECTIVENESS IN FEATHER LIGHT TEXTURES

In addition to their high-performance brightening and transparent, rosy glow actions, these emulsions with their ultra-fluid, soft texture, give skin an incredibly velvet-smooth feel. Exceptionally lightweight, they facilitate application of skin care products applied afterwards. Two versions are available to meet all needs:

  • Whitening Velvet Emulsion: to pamper the skin, both day and night, with a wonderfully feather light, incredibly soft texture.
  • Whitening Velvet Emulsion SPF 20: enriched with meadowsweet extract, it protects against shine due to the heat, facilitates makeup application and prolongs its hold. UV filters and white tea extract provide protection against harmful environmental factors and the sun.

EFFECTIVENESS OBSERVED BY USERS

  • 100% – skin is smoother
  • 91% – complexion seems clearer
  • 88% – complexion is more even, unified
  • 79% – skin is more luminous

*Study involving 34 Asian women. The results are expressed as a percentage of satisfaction after 3 weeks of use of Whitening Velvet Emulsion.

PROVEN HYDRATING EFFECTIVENESS

Results after 1 hour application of Whitening Velvet Emulsion – the skin’s moisture level has doubled.

*Study involving 12 Asian women who applied Whitening Velvet Emulsion.

10 EXPERT SKIN PRODUCTS
White Plus | HP Sea Lily Enriched range

  • Pearl-to-Cream Brightening Cleanser
  • Whitening Pure Aqua-Lotion
  • Whitening Soft Aqua-Milk
  • All Spots Whitening Corrector
  • Intensive Whitening Smoothing Serum
  • Whitening Velvet Emulsion new
  • Whitening Velvet Emulsion SPF 20 new
  • Whitening Repairing Night Cream
  • Gentle Renewing Brightening Peel
  • Gentle Brightening Exfoliator

—————————————-

The entire Clarins White Plus | HP Sea Lily Enriched range is available for sale at all Clarins counters island-wide. Visit Clarins website for more information regarding their White Plus | HP Sea Lily Enriched range here.

Information extracted from Clarins press release provided

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