Launches / Spring 2012 / The Look Book

Introducing SK-II Cellumination Essence EX

COME CLOSER, EVEN CLOSER
NEW SK-II CELLUMINATION ESSENCE EX BRINGS HIGHLY DEFINED AURA EVEN UP-CLOSE AT 20CM
New Ingredients Coupled with Latest SK-II Breakthrough Research Brings a New Standard in Holistic Beauty

How close is close enough? In the latest ground-breaking research from SK-II, experts have found that highly defined aura skin is discernible even up-close at 20cm – the average distance between women and their mirror compacts.

SK-II has thus coupled this insight with the latest innovations from their skin labs to present the newly formulated Cellumination Essence EX, to give women highly defined aura skin even up-close at 20cm.

A DEEPER INSIGHT INTO AURA SKIN

SK-II recently conducted the Close Range Study that reveals that from a close range of 20cm, the skin’s micro tone unevenness and micro texture unevenness become visible, thus affecting the overall visible aura of skin. While makeup and basic foundation can help skin look brighter from a further distance, the true aura quality of a woman’s skin is only revealed at a close range of 20cm.

In addition to these novel insights, SK-II’s skin research has also led to a new skin discovery: stress receptors, like the adrenaline receptor β, are mainly responsible for micro unevenness. A study by P&G in US has unveiled that stress receptors are over-expressed in the hyperpigmentation area causing skin micro tone unevenness.

HIGHLY DEFINED AURA SKIN WITH NEW CELLUMINATION EX LINE-UP

SK-II has taken its Cellumination range up a notch with Cellumination Essence EX, boosted by a new Aura-Bright Cocktail that aims to deliver the precision of aura-bright micro-evenness of tone and texture, even at a close range of 20cm. The new cocktail is designed to refine skin texture at the micro level, as if illuminating the skin cell by cell. The new key ingredient in the Aura-Bright Cocktail – Pixel-white™ – inhibits melanin genesis by blocking stress receptors in skin that are prone to induce hyperpigmentation. Pixel-white™ works in harmony with the other ingredients in the Aura-Bright Cocktail – Pitera™, De-Melono P3C® and Talape white™ – to bring about evenness of tone and texture at a micro-level.

  • Cellumination Essence EX
    Designed to refine and radiate skin, as if illuminating the skin cell by cell. This helps skin achieve a high level of Aura Index improvement by enhancing the skin’s balance of Red, Green and Blue light in just four weeks.
  • Cellumination Deep Surge EX
    Complements Cellumination Essence EX by acting as a moisturizer to increase skin hydration. The cream is proven to deliver a high amount of active penetration, just after four hours of application and delivers defined aura at a close range of 20cm, in just four weeks.

The SK-II Cellumination EX line-up will be available at SK-II counters island-wide from March 2012.

  • Cellumination Essence EX (30ml) – S$199
  • Cellumination Essence EX (50ml) – S$299
  • Cellumination Deep Surge EX (50g) – S$199

Information extracted from SK-II press release provided

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