Launches / Spring 2012 / The Look Book

Introducing Shu Uemura Glowing-Fit Lasting Compact

PERFECT GLOW IN ONE STROKE
master the light for a glowing and refined complexion

In pursuit of the ultimate beauty, pioneering makeup artist Shu Uemura believed that quality foundation was the key to creating a beautiful canvas, as fashion evolves, so does makeup. Over the year Shu Uemura has been the choice of professional makeup artists for the ability of its products to create a look and texture similar to that of real skin. Beautifully glowing natural and perfect skin is the key in creating a divine beauty and beautiful facial canvas that is polished, smooth and filled with moisture.

Now more than ever, the modern women demands a look that is professional yet easy to achieve. Shu Uemura combines advanced science with leading makeup expertise to create an enhanced glow effect that is beyond compare and the perfect makeup match for women’s lifestyles today.

GLOWING-FIT LASTING COMPACT

Designed to create a luminous complexion and natural beauty in a flash. Incorporating advanced light technology and a fine texture with good skin affinity, the compact foundation creates a natural and radiant look without any powdery residue. The multi-functioning “luminous glow” powder provides an exquisite polished and glowing finish by cleverly controlling light and colour for a radiant and fresh complexion that lasts all day long. Skincare agents are present including Pomegranate Extract and Vitamin E known for their anti-oxidation properties and Vitasea Ferment to prevent skin dryness.

Shu Uemura breaks new boundaries in face makeup for a timeless beauty. Good coverage leads to perfectly smooth and polished skin with an exquisite luminous glow. Skin is incredibly light, fresh and translucent.

Glowing-Fit Lasting Compact is a paradox achieved.

NEW LIGHT TECHNOLOGY TRANSLUCENT POLISHED GLOWING FINISH

By eliminating the redness of the blue light in the conventional pearls, “true blue pearl” emits a truer and more honest blue light, enhancing skin’s transparency for a sophisticated, polished look. The deeper blue light creates a more transparent look.

Transparency was observed on 772 women aged between 15-74 years old using the instrument which measures the backscattering of red, blue and green, colour homogeneity, spots, backscattering, shine and pores. Women recognized that the perception of transparent skin is driven by the reflection of blue light.

SEBUM AND SWEAT RESISTANCE FOR A LONG-LASTING MAKEUP FINISH
water and oil repellent powder for anti-shine

This high technology powder keeps sweat and sebum away and provides long-lasting fresh makeup effect.

7 SHADES TO SUIT EVERY SKIN TONE

Colour is key for Shu Uemura foundations. From Shu Uemura’s professional eyes, seven shades have been selected to provide a well-balanced range to suit every skin tone.

WHAT WOMEN ARE SAYING
this foundation provides smooth, luminous and beautiful finish

ACHIEVING THE PERFECT CANVAS – APPLICATION TIPS
beautiful makeup starts with beautiful skin

Start with Whitefficient skincare (more information here) for a beautiful and luminous radiance. Used with 0 sec efficient whitening, the revolutionary clear brightening gentle cleansing oil and UV under base brightening mousse. Effortless and effective brightening treatment can now be achieved. Clear brightening cleansing pol purifies the skin with empowered removability while UV under base brightening mousse creates the ideal skin condition for foundation, allowing the best possible results.

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Available island-wide from March 2012, comes in 7 shades and retails at S$65 for the compact foundation – black foundation case retails at S$25 (sold separately).

Information extracted from press release provided by Shu Uemura

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