Launches / Spring 2012 / The Look Book

Introducing Clarins White Plus | HP Whitening Powder Foundation SPF 30 / PA+++

from skincare to makeup

Clarins presents White Plus | HP Whitening Powder Foundation, the avant-garde whitening foundation. Clarins unrivalled White Plus | HP expertise in a compact foundation created with Asian women and designed for them.

Its new generation texture enriched with sea lily, the innovative plant extract in the White Plus | HP range, illuminates the complexion with a new radiance and helps the skin effectively fight the appearance of dark spots. It delivers double benefits: an unrivalled whitening action and an even, brighter complexion.

The sleek, luminous design of its pearly white and silver case evokes the flawlessness of the complexion. Its pure, very feminine style follows the graphic codes of the White Plus | HP range (introduced here).

SEA LILY: Nature’s way to a fair, flawless complexion.


A double whitening performance

The “Pure Lightening” mineral complex: for a complexion bathed in light
On application, the pigments in the formula selected for their brightening and unifying actions illuminate the complexion with a totally transparent look. Skin texture is perfectly even and dark spots and pores are visibly minimized.

The Advanced “Lock-Around System®” plant complex: the best of science and plants
White Plus | HP Whitening Powder Foundation benefits from the same technology used in the White Plus HP range. In its formula, the combination of sea lily, alchemilla and raspberry controls melanin production and slows the appearance of dark spots. The skin naturally becomes brighter and dark spots are reduced.

Reinforced prevention of dark spots and imperfections, thanks to triple protection

UVA/UVB protection
SPF 30 / PA +++ mineral sun protection shields the skin from UVA and UVB rays, the primary factors behind melanogenesis.

Pollution and antioxidant protection
Clarins Laboratories have created an exclusive complex composed of white tea extract rich in flavonoids and succory dock-cress extract which reinforces the skincare action while neutralizing free radicals.


A long-hold texture

New generation powders
The micronized powders present in the formula give the texture an incredibly fine quality and a matifying effect. They ensure a totally natural “second skin” makeup result which sets perfectly to deliver long-lasting hold in any circumstance.

Precious mineral pigments
Pigments coated in amino acids absorb excess sebum while preserving the radiance and stability of the colour.

Total, customized comfort

The Clarins exclusive Plant Micropatch
The skin is hydrated where it needs to be. By forming a network on the skin surface, the Plant Micropatch limits water evaporation and preserves the skin’s moisture capital. It progressively and continuously restores the water needed by the epidermis. The skin remains supper and comfortable.

The hydrating and softening power of aloe
Aloe extract hydrates and softens the skin all day long.


Apply the foundation on the middle of the face then delicately smooth out towards the sides, blending in towards the hairline, ears and neck. Use with a dry sponge for a natural result or damp for a more sophisticated makeup look.


The Clarins White Plus | HP Whitening Powder Foundation SPF 30 / PA+++ retails at S$52 (refill) for 12g of product, made in Japan and S$18 (case).

Available in 5 shades created for Asian women. 01 Linen, 02 Petal, 03 Natural, 04 Almond and 05 Honey.

Thank you for reading.

Information and images extracted from press kit provided by Clarins

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