Fragrances / Impressions / The Look Book

A New Bloom From Gucci


This Spring, Gucci unveils its new, refined floral fragrance collection in tribute to one of its most iconic motifs. Floral by Gucci: The Floral Garden Collection is a bouquet of scents by the House’s renowned Flora pattern, Gucci Creative Director Frida Giannini explains:

With Floral by Gucci, I wanted to express the loveliness of the Floral woman charming, romantic and optimistic. Now with this collection, I am celebrating multi-faceted way the Gucci woman expresses her personality.

In these five beautiful perfumes, the Gucci woman has an opportunity to explore and enhance her many facets – hidden and revealed – her gorgeousness, grace, glamour, generosity and glory. In plucking a flower from this secret, scented garden, she reveals her soul.

As with Floral by Gucci, the inspiration for The Floral Garden Collection originates in an iconic design from the Gucci archives, rediscovered by Giannini.

The story began in Milan in 1966, when Prince Ranier of Monaco brought his wife to the Gucci boutique. Roldolfo Gucci insisted that Princess Grace choose a gift to accompany the bamboo bag she had purchased. The Princess requested a scarf. Rodolfo felt that the House lacked one sufficiently beautiful scarf for her royal style icon and so he commissioned illustrator Vittoria Accornero to create the most beautiful print he could imagine. Accornero returned with his painting: the “Floral”, a sumptuous, multi-hued, flowered template destined to become a design classic.

Women fell in love with FLoral: the motif spoke to their sense of beauty and femininity. Mothers shared their devotion with their daughters. One such daughter was Princess Caroline of Monaco, who sported a blouse in her mother’s print. Another was a youthful Frida Giannini, whose mother had been captivated by the pattern.

When Giannini. revived Floral on printed canvas bags in Summer 2005, a new generation succumbed to its charms. In 2006, it appeared re-scaled, re-coloured and abstracted onto Forties-style print dresses, jewellery and evening bags. Now it has flourished to even greater heights in Floral by Gucci and The Floral Garden Collection.

The Floral Garden Collection takes five blooms from this historic print and creates a bouquet of discerning eau de toilettes in their honour.

The Floral Garden woman is youthful, enigmatic, beguiling – contemporary but with a sensitive appreciation of the past. There is more – much more – to her than meets the eye, not least, a fusion of strength with grace. Each perfume. each colour explores a different bloom and with it a different facet of this most alluring of heroines.

Creating The Floral Garden Collection allowed me to express the depth of emotions of every woman. Each fragrance is distinct, yet together all the scents embody the beauty and allure of this muse.

Frida Giannini

Above is my personalised scent profile created by P&G Beauty, Senior Scientist, Mimi Kumar.

Mimi was born in the United States but was educated in England, where she developed a passion for  music and science. This lead to a degree in Chemical Engineering from the prestigious and world-renowned University of Cambridge, where she earned a Master in Chemical Engineering and a Master in Arts.

Her passion for fragrances and beauty drives her to educate and inform the internal and external world on all aspects of beauty and fragrance science. As a natural story-teller, she describes beauty and fragrance in accessible language, with an intention to inform and entertain. This approach makes it easy for everyone to understand, regardless of their technical background.


A sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.

Top notes: red berries, pear
Heart notes: white gardenia, frangipani flower
Base notes: patchouli, brown sugar accord

A sparkling prelude of succulent red berries and juicy pear gives away to an opulent floral heart. The plushness of gardenia petals is enhanced by the creamy warmth of frangipani flower, underlaid by the delectable aroma of patchouli and brown sugar.

Gorgeous Gardenia is a paean to the lightness of the shrub’s first blossom and the addictive richness of its full bloom. The result is gorgeously feminine.

The Gorgeous Gardenia woman exudes a sultry sensuality that is lushly enticing. Men are drawn to her as bees are to a blossoming flower.


A fabulously fresh floral: Gucci’s homage to this most charismatic of flowers

Top notes: violet leaves, peach
Heart notes: tuberose, orange flower, rose
Base notes: cistus (rock rose), white cedarwood

A distinctively elegant tuberose in which a verdant overture of violet leaves and peach softens into the plant’s silken blossom. A base of white cedarwood and cistus enhances the impression of refined charm.

Gracious Tuberose embraces all aspects of the flower’s loveliness: its fresh green shoots, dew-sprinkled petals and lingering sillage. The effect is the most gracious aura.

The Gracious Tuberose woman boasts a natural poise. She dances through life with a ballerina’s elegance and her presence is a joy for those around her.


A soft rosy floral: Gucci’s recreation of this most lustrous bloom.

Top notes: freesia, green leaves, citrus zest
Heart notes: peony, magnolia
Base notes: musk, sandalwood, warm chocolate accord

A brilliant opening of buoyant freesia, zest and green leaves yields to a tactile fusion of peony and magnolia. Sandalwood, musk and warm chocolate lend sensuousness to a base that proves as lingering as it is addictive.

Glamorous Magnolia celebrates the magnolia in all its guises: radiant freshness, velvet petals and an enduringly feminine sensuality. Glamour is assured.

The Glamorous Magnolia woman is spellbinding in her allure. Confident, charismatic, she draws her audience in with a caressing touch.



The Floral Garden Collection is packaged in a taller and richer incarnation of the contemporary classic Flora by Gucci design; this loftier bottle resembles the stem of a flower: slender but strong.

The flacon repeats the Floral by Gucci family’s distinctive hexagon shape with a transparent cap set off by a chic black bow, complete with bamboo tassels alluding to another of the House’s iconic motifs. The floral font instead is a tribute to founder Guccio Gucci’s signature.

Each bottle will reveal a different coloured juice – be it pale pink, green, blue, violet or yellow; their boxes emblazoned with the corresponding flower from the Floral pattern. The colours and blooms represent the various characteristics of The Floral Garden woman.


Gorgeous Gardenia, Gracious Tuberose and Glamorous Magnolia (in 50 and 100ml) widely available at all Gucci fragrance counters.

Gucci Floral Gorgeous Gardenia EDT 30ml – S$93
Gucci Floral Gorgeous Gardenia EDT 50ml – S$113
Gucci Floral Gorgeous Gardenia EDT 100ml – S$168

Gucci Floral Gracious Tuberose EDT 30ml – S$93
Gucci Floral Gracious Tuberose EDT 50ml – S$113
Gucci Floral Gracious Tuberose EDT 100ml – S$168

Gucci Floral Glamorous Magnolia EDT 30ml – S$93
Gucci Floral Glamorous Magnolia EDT 50ml – S$113
Gucci Floral Glamorous Magnolia EDT 100ml – S$168

Generous Violet and Glorious Mandarin (100ml only) are exclusive to Gucci stores in a worldwide basis and available in all Gucci boutiques in Singapore.


It’s extremely difficult for me to pick one from the three I was sent – I love them all.

I remember when I tried to describe scents in the past, I straggled for words – I only know what I like and what I don’t. I am still learning as we go along but one thing I am quite sure about is, I tend to be more attracted to floral scents. Fruity, citrus, spicy and woody scents are normally not in my favour.

I can’t pick one but I can share my order of preference, Glamorous Magnolia is my favourite, followed by Gracious Tuberose and lastly Gorgeous Gardenia. Sometimes, it also depends on my mood – I find Magnolia very sensual and warm, Tuberose is fresh and a little spicy and Gardenia is rich in flavours.

The bottles are beautiful and elegant, it has a nice grip too, nothing too bulky nor slim.

I reckon these fragrances will make great gifts as each has its own persona. If my friend is sophisticated and mature, Magnolia might be for her. And if my friend is playful and energetic, I guess Tuberose will suit her personality.

Having said this, there is absolutely no excuses for guys out there not to grab one for your girlfriend, wife or mother now.

Thank you for reading.

Information and descriptions of scent extracted from press file provided by Gucci

14 thoughts on “A New Bloom From Gucci

  1. If you like gardenia, do try Jo Love’s version of Gardenia. I am quite liking the scent. Creamy floral. Another brand on my wish list. Hope it will hit the international market soon and singapore too.

    • Hi Risa,
      Thank you so much for the heads up but I have to first locate where I can find Jo Loves..
      I don’t think they ship to Singapore?
      Second that, I hope Singapore’s Jo Malone will bring Jo Loves in =)

  2. Magnolia! I had always love the scent of Magnolia and have been on a hunt ever since one of my favourite got discontinued. I’ll need to go take a look at this one. Along with Tuberose. I love floral scents too, along with fresh fruity citrusy scents. Woody musky scents doesn’t go so well with me, or maybe I haven’t found the right one.

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