Launches / Summer 2012 / The Look Book

360° Protection Only From SHISEIDO

NEW Shiseido Perfect UV Protector SPF 50+ PA+++

A very water-resistant sun protection lotion that provides reliable defense against UV rays while offering advanced skincare benefits. Ideal for face and body and especially formulated for strong sunlight conditions.

  • Protects skin from UVA/UVB rays and helps reduce signs of photo-aging with exclusive SuperVeil-UV 360™ technology.
  • Formulated with Profense CEL, a complex of ingredients that inhibits enzyme activity and damage to cells and DNA factors linked to the formation of wrinkles and dark spots.
  • Contains Thiotaurine and Rose Apple Leaf Extract, proven to counteract oxidation.
  • Absorbs quickly and feels comfortable on skin.
  • Promotes a smoother application of foundation and lasting makeup finish.
  • Perspiration resistant.


  1. The first sunscreen in Japan was launched by Shiseido in 1923 – Uviolin.
  2. Shiseido launched the first product with SPF indication in Japan.
  3. Shiseido contributed greatly to the development of international SPF standard by proposing the concept of SPF measurement system using artificial sunlight.
  4. Shiseido was also the first in the world to launch sunscreen with UVA-protection – “Intercept” in 1986.
  5. PA protection levels were indicated on Shiseido products since 1996 but in Europe, they did not indicate UVA protection until 2008.


The NEW Shiseido Perfect UV Protector SPF 50+ PA+++ will be available at all Shiseido counters end of May 2012. Retails at S$59 for 50ml of product, made in Japan.

All information and images extracted from press kit provided by the brand

8 thoughts on “360° Protection Only From SHISEIDO

    • Hi Jacq,
      Have been testing it for the entire last week, it’s fantastic!!
      Have you tried their Multi-Defense UV Protector (the white one) before?
      If you like that, you will LOVE this..

    • Hi Pauline,
      From my understanding, Perfect UV Protector is more water-resistant – suitable for sports, face and body..
      It also contains exclusive skincare benefits and the formulation is so light that it can be removed by using ordinary facial cleansers – yes, no need to use makeup removers..
      I feel that the texture is lighter and absorbs faster than Multi-Defense UV Protector..
      Bottome line, if you like Multi-Defense UV Protector, you will love Perfect UV Protector!!
      Hope it helped =)

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