NEW Shiseido Perfect UV Protector SPF 50+ PA+++

A very water-resistant sun protection lotion that provides reliable defense against UV rays while offering advanced skincare benefits. Ideal for face and body and especially formulated for strong sunlight conditions.

• Protects skin from UVA/UVB rays and helps reduce signs of photo-aging with exclusive SuperVeil-UV 360™ technology.
• Formulated with Profense CEL, a complex of ingredients that inhibits enzyme activity and damage to cells and DNA factors linked to the formation of wrinkles and dark spots.
• Contains Thiotaurine and Rose Apple Leaf Extract, proven to counteract oxidation.
• Absorbs quickly and feels comfortable on skin.
• Promotes a smoother application of foundation and lasting makeup finish.
• Perspiration resistant.

DID YOU KNOW?

1. The first sunscreen in Japan was launched by Shiseido in 1923 – Uviolin.
2. Shiseido launched the first product with SPF indication in Japan.
3. Shiseido contributed greatly to the development of international SPF standard by proposing the concept of SPF measurement system using artificial sunlight.
4. Shiseido was also the first in the world to launch sunscreen with UVA-protection – “Intercept” in 1986.
5. PA protection levels were indicated on Shiseido products since 1996 but in Europe, they did not indicate UVA protection until 2008.

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The NEW Shiseido Perfect UV Protector SPF 50+ PA+++ will be available at all Shiseido counters end of May 2012. Retails at S$59 for 50ml of product, made in Japan.

All information and images extracted from press kit provided by the brand