News / The Look Book

Children Of The Rare Earth – Mr. Bones Auction

Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, has long-held an impassioned commitment to creating better communities. Over 50 years ago, our second generation founding-family member, Mr. Aaron Morse established the Mission of Kiehl’s in saying;-

A worth while firm must have a purpose for its existence – to improve in some way the quality of the community to which it is committed.

Maintaining its long-standing tradition of supporting children’s causes by raising awareness and funds to create safer, more positive environments for children, Kiehl’s is pleased to announce that their iconic Mr. Bones will also be doing his bit for charity – he is up for auction.

Kiehl’s is honored to collaborate with Ketna Patel, talented and renowned British-Indian Pop-Artist based in Singapore, for a good cause. Kiehl’s has invited Ketna to design and hand-painted a Limited Edition one piece only Mr. Bones (as seen above) to coincide with the launch of Kiehl’s charity campaign “Children of Our Rare Earth”.

100% of the winning bid will be donated to The Autism Association (Singapore), for the renovation of the 2 children centers.

This limited edition one piece only Mr. Bones is hand-painted by Ketna using her signature eclectic Asian influence and vibrant pop art style. It even comes with a heart-shape light.

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To bid, simply send in your name, contact number, company name (if applicable), email address and bid in S$ (minimum going bid is S$5,000) to Chan Syek Yi at sychan[at]sg.loreal.com by 31 May 2012.

Updates on the bids will be posted on Kiehl’s SG Facebook page.

Ketna Patel is the creative mind behind ‘ASIA POP!’, the Contemporary Pop Art studio which is about all things Asian- a collage of visual stories inspired by the plural narratives embedded in Asian street culture. Ketna’s works have been prominently featured The Straits Times, The Business Times and other national newspapers and magazines.

Her works are also under special commission by the National Museum, Singapore to accompany the ‘Verner Pantone’ exhibition in 2009. In a collaboration with ‘alldressedup’ spring/summer collection 2010, her collection was translated into wearable and collectible art.

The “Children of our Rare Earth” design draws its inspirations from the cultural and geographical melting pot that Singapore is. This vibrant island has always been an important ‘crossroads’ where people, history and information meet, overlap and reconfigure themselves in various manifestations.

Highlighting the beauty and fragility of this Life energy,

Ketna has used the symbolism of youth and the beauty of nature to endorse the message that our children and habitat are fragile and complex, and need to be continually cherished, respected and protected….

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Thank you for reading.

All information and images extracted from press kit provided

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