Swift, elegant and sleek, her heels click on the cobblestones. A young girl, not yet a woman, she is already incredibly seductive. She knows all the classics by heart. Fashion flows in her veins, and her style is finely honed.

She embodies all the energy of the Dior woman. The ultimate lesson from this school of femininity, Dior Addict is her perfume – her identity.

She loves explosive colours – they represent her freedom. Oriental, fresh or floral, she has fun with all the Dior Addict fragrances. She is changeable and headstrong, lively and inspired. She is playful, then forgetful, claims not to care, then decides the contrary.

She does whatever she pleases! She strikes a pose and gives a knowing wink. The heroine of her own tale. Her image fascinates, attracting admiring glances.

Her perfume speaks for her.

Dior addict resembles her – irresistibly seductive. Above all, she loves to carry her admirers along in her wake. She gives herself over to Dior with a peal of laughter. She takes nothing seriously, is mischievous and moving. Whether she sulks, or smiles, everyone follows suit!

Bound to love; in love with life; Dior Addict…

HAPPY DIOR

I insist on the word Happiness.

Christian Dior

When Christian Dior revolutionised style, he created much more than just a new fashion. He aimed to “make women not only more beautiful but happier”. The visionary designer saw himself as a “purveyor of happiness” and breathed new energy into fashion by creating seductive, exciting designs.

His project was as simple as it was ambitious: to celebrate youth and beauty, and to restore hope to the heart after the harsh post-war years. Dressed, perfumed and made up, Dior women are the expression of renewed joy, and of an irresistible life force.

Dior Addict has inherited this taste for happiness and nonchalance.

A scent universe filled with laughter and bright eyes; …with rhythm and colour; …with nonchalance and daring.

LESSON IN STYLE

Dior addict is a concentration of all the energy and seductive power of Dior. So that the Dior woman may be radiant, captivating and seductive.

François Demachy
Dior Perfume Creator

In the Dior Addict universe, fashion reigns supreme and seduction is strong and direct. The expression of a dazzling and voluptuous, hedonistic and finely honed femininity. The art of attraction and liberty. In the purest Dior spirit.

DIOR ADDICT FRAGRANCES

DIOR ADDICT is a universe composed of three fragrances with contrasting scent compositions. Every shade of the palette asserts the audacious and complex personality of the Dior Addict woman.

Dior Addict Eau Fraîche

Its scent signature: Bright and sharp, yet fresh and woody.
Its colour: A vivid, saturated, radiant pink for a sparkling cocktail.
Its flower: A radiant freesia.
Its style: A swirling dress of transparent silk chiffon.

Dior Addict Eau Sensuelle

Its scent signature: Floral and sensual, harmonious and luminous.
Its colour: A tender mauve.
Its flower: A velvety rose.
Its style: An elegant, lilac coloured silky dress.

Dior Addict Eau de Parfum

Its scent signature: Oriental and modern, smooth and vibrant.
Its colour: The deep Blue of a nocturne music score.
Its flower: The opulent Queen of the Night.
Its style: A low-cut black sheath dress in the finest organza.

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• Dior Addict Eau Fraiche – S$75, 20ml
• Dior Addict Eau Fraiche – S$115, 50ml
• Dior Addict Eau Fraiche – S$165, 100ml
• Dior Addict Eau Sensuelle – S$75, 20ml
• Dior Addict Eau Sensuelle – S$115, 50ml
• Dior Addict Eau Sensuelle – S$165, 100ml
• Dior Addict Eau De Parfum – S$86, 20ml
• Dior Addict Eau De Parfum – S$145, 50ml
• Dior Addict Eau De Parfum – S$208, 100ml

Available from 1 July 2012 at all Dior counters.

Thank you for reading.