Fall 2012 / Launches / The Look Book

Introducing Shu Uemura Chocolat-Donna Makeup Collection For Fall 2012


Chocolate as a milestone of your life, a piece of chocolate evokes your most precious moments – bittersweet memories of first love or joyful celebrations.

Breathe in the chocolate aroma, taste the creamy, soft, crunchy textures every single piece with happiness and comfort. Close your eyes, savor the flavors of life, evoke the next chapter of an exciting journey that you have never tasted before.

The 135th autumn/winter 2012 edition of “mode makeup” is a chocolate-inspired collection filled with passion, love and delight. A delicious cosmetic confection that lifts the emotions and celebrates your sweet and bitter memories and your delicious future.


Shu Uemura’s “mode makeup” collection is the ultimate expression of Mr. Shu Uemura’s innovative design based on creative instinct and the spirit of fashion since 1968.

Makeup is not about painting colours and forms, it is about rebirth of the face.

Shu Uemura’s mode makeup goes beyond seasonal trends and expresses a unique aesthetic philosophy in beauty creation.

Shu Uemura International Artistic Director, Mr Kakuyasu Uchilde continues the tradition with his explorations in beauty creation. Free from any restrictions and rules, he continues to traverse creative expression with extraordinary flair.

Mode makeup is the core essence of Shu Uemura that inspires the creative exploration of every woman’s individual beauty.

limited edition S$110

Indulge your appetite with choco-inspired eyeshadow palettes. A delectable assortment of six pre-set shades inspired by a box of luxurious chocolates – these rich colour and texture variations will surely tempt your own palette. Fanciful motifs decorate the case and eyeshadows for an extra special touch.

The refillable case allows you to customize your palette with your favourite array of colour.


A hint of spicy orange glitter, nutty pistachio, hazelnut and crystalized ginger peel with gold accents in pearl. Blend with rich shades of matte milk chocolate with golden accents or define the eye line with cocoa.


A fresh spice and savory herb selection that includes glittery golden vanilla and mint, and powdery mate vanilla shades; complimented with pearl mocha with gold accents and rich cocoa for defining the eye line.


This fruit infused set includes glittery mocha, raspberry, creme mocha and gold accented mocha in pearl; blend of layer with matte milk chocolate with subtle gold accent or rich cocoa to define your eyes.

limited edition S$33

Dust cheeks with fruity autumnal colours for a mouth-watering complexion. One limited edition shade inspired by delicious fruit infused chocolate. The subtle tartness of framboisier add a spicy accent to your sweetness.

new as catalogue shades S$39

Choco-inspired colourful confections ranging from milky beige to hot cherry pink. The first ever extreme matte yet soft creamy texture with comfortable moisture feel on lips that crescendo’s with intense colour pay off. Shu Uemura’s signature hybrid pigment technology delivers lasting, pure, higher fidelity colour.

Unwrap the best of everything in one lipstick – a new statement of matte perfection.

  • RD 165 – delicious bright red with a surprising twist
  • PK 376 – hot cherry pink
  • WN 275 – wine beige with a splash of red wine
  • BR 761 – mocha brown
  • PK 335 – sugar pink with blue under tones
  • BG 931 – milky beige
  • PK 348 – sweet pink
  • BG 944 – soft beige with a drizzle of fruity pink syrup
  • PK 375 – dark cherry
  • OR 570 – mandarin orange

limited edition S$34

An irresistible indulgence-lashes to complete your chocolat-donna universe.

These limited edition false eyelashes are miniature creations inspired by decorative gourmet chocolates. Brown feather with gold and silver accents add the perfect flavor to any shades of eye makeup.



Although black is always popular in autumn/winter season, variations of brown will be one of the best shades to enhance beautiful autumn/winter colour palettes. This season, matte texture will look new. Matte brown is one of the most trendy makeup shades.


Shu Uemura Chocolat-Donna Makeup Collection For Fall 2012 will be available from August 2012 island-wide.

To be honest, while putting this introductory post together, I was munching on chocolates. This collection looks and sounds so delicious and tasty, I couldn’t resist but go hunting for chocolates in my fridge.

The blush and lipsticks got me very excited, as well as the false eyelashes. What about you?

Thank you for looking.

4 thoughts on “Introducing Shu Uemura Chocolat-Donna Makeup Collection For Fall 2012

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