THE STORY

Half a century ago, aerospace physicist Dr. Max Huber suffered burns in a laboratory accident and began a personal quest to transform the look of his skin. He believed the sea was a miraculous resource and sea kelp, with its endless ability to regenerate itself, its nourishing properties and the powerful way it retained moisture, held promise and hope.

After 12 years and 6,000 experiments, he perfected the nutrient-rich Miracle Broth™, soul of the cream that renewed and helped restore his skin.

MIRACLE BROTH™

Then as now, the kelp was hand harvested and fermented gently with simple, pure ingredients. Dr. Huber nurtured these ingredients and infused them with light and sound until they became the Miracle Broth,™ a force far greater than the sum of its parts.

With its legendary healing powers, the Miracle Broth™ gives skin the energy it needs to renew itself. Nutrient-rich and deeply hydrating, it has the power to rejuvenate the skin, leaving it softer, firmer, virtually ageless. Miracle Broth,™ the source of La Mer’s profound powers of transformation, lies at the heart of every La Mer product.

THE NEW MIRACLE

Introducing the Moisturizing Soft Cream, which delivers miraculous benefits. Advanced Moisturizing Sphere technology allows this luxurious formula to penetrate deeply, replenishing moisture and strengthening skin. Renewed and energized, skin looks youthfully radiant.

LUXURIOUSLY LIGHT

The new Moisturizing Soft Cream delivers miraculous benefits. Advanced Moisturizing Sphere technology allows this luxurious formula to penetrate deeply, replenishing moisture and strengthening skin. Renewed and energized, skin looks youthfully radiant.

VITAL ENERGY

With its legendary healing powers, La Mer’s Miracle Broth™ gives skin the energy it needs to renew itself. A healthy complexion has an electrical charge that allows water to be drawn deep into the skin, keeping it soft, smooth and hydrated.

The Miracle Broth™ has been shown to boost skin’s energy level, increasing its ability to absorb moisture for an optimal healthy look and radiant glow.

POTENT INGREDIENTS

La Mer’s profound powers of transformation are derived from potent active ingredients. Infused with nutrient-rich sea kelp, protective antioxidant extracts and simple, pure ingredients including vitamins C, E and B12 and oils of citrus, eucalyptus and alfalfa, our formulas are technologically advanced, deeply nurturing and highly effective.

FIVE TEXTURES

Now available in 5 unique formulas, there is a texture of Crème de la Mer to transform every complexion: The original Crème de la Mer; the supple new Moisturizing Soft Cream; the lightweight Moisturizing Lotion, ideal for use in warmer weather; the refreshing Moisturizing Gel Cream; and the mattifying Oil Absorbing Lotion.

Each formulation is infused with a potent concentration of the Miracle Broth™ and delivers the youthful radiance that has made La Mer a legend.

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The NEW Moisturizing Soft Cream retails at S$255 [30ml] and S$440 [60ml] is available from September 2012 at all La Mer locations.

Takashimaya | Robinsons Centrepoint | TANGS Orchard | Singapore Changi Airport

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