Fall 2012 / Launches / The Look Book

Introducing Estée Lauder Pure Color Violet Underground Makeup Collection For Fall 2012

We created a dramatic fashion look with a touch of fantasy. Inspired by glam rock, women can play dress up with color and become a character that encompasses mystery, opulence, sex and confidence. It can transform her world.

Tom Pecheux
Estée Lauder Creative Makeup Director

Inspired by multiple cultures, styles and textures, the Pure Color Violet Underground Collection is the ultimate fusion of high style and street chic. The makeup in Pure Color Violet Underground takes glam rock to a new dimension with a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.

Estée Lauder translates the drama of underground style fused with the luxury of couture onto eyes and lips saturated in a jewel-toned palette.

Cognac and bordeaux combined with neon brights in scarlet and crimson create a mysterious palette rich in sensuality.  Pure Color Violet Underground uses contrasting high lacquered intensified pigments and matte hues to create rich dramatic dimension.

Together the strong pigments collide against a beautifully radiant satin complexion to give the overall look a modern yet dramatic high-fashion feel that any woman can try.


The NEW Pure Color Five Color EyeShadow Palette in Violet Underground is a mysteriously rich mix of deep violet, crimson and fuchsia grounded with a sensual pale pink and a powerful matte black shade at the center.

The formula reaches new heights and textural dimension with an innovative ‘tribrid’ technology that allows for complete versatility with two finish options: apply wet for a vibrant-chrome charged flash of color or dry for a subtle shine finish.

Combined with the exclusive True Vision Technology™, the high-definition color impact is amplified with a cyber-metallic finish that can create a range of daring looks.

NEW Pure Color Quick-Thick EyeLiner in Punker Black defines and lines eyes in a dramatic black ink. Blackened pigments glide on effortlessly with the easy-to-use marker-like tip. The precise application has the ability to transform a look from glamorous-chic with a thin line to punk-rock with a bold line in one dramatic stroke.


NEW Pure Color Velvet Lipstick in Black Cassis and Violet Crush are plush shades of deep wine and violet in a matte finish.  This non-drying, ultra creamy lipstick creates a bold statement in highly pigmented shades that add a pop of color and drama.

Give lips an alternative crystal dimension with the NEW Pure Color Gloss in Chaotic Currant and Rebellious Violet. Deep plum wine and dazzling violet add an intense and vibrant burst of color with layers of crystal reflections that give an extraordinary impact.


Complement vibrant-chrome eyes and deep plush lips with NEW Pure Color Nail Lacquer in Black Iris. Inspired by punk-rock and high fashion, the deep hue reinvents black with an avant-garde violet twist. The rich combination drenches nails for a look that screams glam rock from head to toe.


  • Pure Color Five Color Eyeshadow Palette in Violet Underground – S$80
  • Pure Color Quick-Thick Eyeliner in Punker Black – S$36
  • Double Wear Zero-Smudge Volume Lift Mascara in Black – S$40
  • Pure Color Velvet Lipstick – S$38
  • Pure Color Gloss – S$36
  • Pure Color Nail Lacquer in Black Iris – S$26

The Estée Lauder Pure Color Violet Underground Makeup Collection For Fall 2012 will be available exclusively at TANGS Orchard, Isetan Scotts and Takashimaya for a limited time from September 2012.

Thank you for looking.

Except for Double Wear Zero-Smudge Volume Lift Mascara, all the above products are available for a limited period only.

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