Fall 2012 / Launches / The Look Book

Introducing NEW Shiseido Radiant Lifting Foundation – Revive Your Skin With Light

firms and counteracts wrinkles

Shiseido introduces a foundation that makes age glow away. Using optical science to manipulate light, Shiseido’s Radiant Lifting Technology illuminates shadows away, bathing your skin in a radiant, youthful glow.

  • Shiseido’s discovery:
    It’s the shadows caused by wrinkles and sagging that make your skin look older.

Face with unchanged contours and no sagging // Shape changes, wrinkles and sagging are apparent // Colour and tone change, dark spots, freckles and dark circles appear

(CG-altered photo of an average Caucasian woman in her thirties)
(Source: Shiseido Research Center)

  • New Radiant Reflecting Powder* gives Radiant Lifting Foundation the power to illuminate those shadows. Skin looks youthful – visibly lifted, with a smoother surface and firmer tone.

When there are visible shadows, surface unevenness is very obvious // Using a reflector board, indentations are minimized and unevenness is less obvious

  • With continuous use, you get the effect of a skincare essence and you can experience even more radiant and moisturized skin, with profound firming and anti-wrinkle effects.


The NEW Shiseido Radiant Lifting Foundation retails at S$74 for 30ml of product, made in USA.

Available in 12 shades.

Thank you for looking.

4 thoughts on “Introducing NEW Shiseido Radiant Lifting Foundation – Revive Your Skin With Light

  1. Ooooo, I’ll have to give this a try. I have been needing a new foundation, something that will help my skin look younger. Perhaps this is the one! Thanks Joey!

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