The Journal

MAKE UP FOR EVER Academy & Pro Loft Opens In Singapore

Last Friday marks a new journey for Make Up For Ever – the Make Up For Ever Academy & Pro Loft opens in Singapore. And to celebrate that, there were live demonstration on HD makeup, body paintings (picture above taken from MUFE Academy FB Page) and more – almost like a mini, mini IMATS.

Let me share some pictures of how the Pro Loft looks like – not so much on the space itself because it was filled with people but rather, the selection of products available. And details of their Make Up School.

I love the post industrial interior design with matte black brick walls, metal train cases, caged tool “dispenser” and exposed steel beams with hanging spot lights. It’s modern and reflects the brand very well. There were also flat screen monitors showcasing their latest collections – it’s like walking into a celebration of colours and textures.

Inspired by the “backstage vibe” studio concept, Make Up For Ever provides an exciting retail experience, giving all women an opportunity to experience the “life” at the backstage of fashion shows, theatre productions and film sets.

The Make Up For Ever Academy & Pro Loft features products you see at our local Sephora stores and more.

You will find a wide-spread of professional special effects and artistic items, including tools like Sweat Effect Gel, Crepe Whool Hair, Natural Plasto Wax, Unshaved Effect Sponge, Flash Colour Stick, Colour Cream, Wet Makeup and much more. You name it, they have it.

If you need to pick up some fake blood or paint this Halloween, I am sure you know where to go.

Make Up For Ever, the French make up brand coveted by top industry make up artists and beauty aficionados has also launched its much anticipated “MAKE UP SCHOOL” concept in Sephora in its ION Orchard and Ngee Ann City stores.

In line with its core mission to “Create and Educate to Elevate”, the brand seeks to educate every woman in improving their make up skills through its MAKE UP SCHOOL.

The MAKE UP SCHOOL is located within the retail space in-store and is a dedicated space which provides every woman who desires to improve her make up skills one-to-one personalized make up lessons.

In these exclusive MAKE UP SCHOOL lessons, one can not only expect to learn the Pro secrets that professional make up artists employ in fashion shows, editorial photo shoots and film sets but also the latest looks and trends from our professionally trained MAKE UP SCHOOL Coaches.

The MAKE UP SCHOOL offers women a make up education with a difference. One is able to experience a step-by-step personalized coaching session tailor-made to her needs and no lesson can be complete without a hands-on experience.

The lesson menu offers 10 different lessons ranging from 15-minutes SOS Pro Tips targeted to solve one’s specific make up needs such as camouflaging a tattoo or scar to a 75-minutes Complete Make Up Lesson which allows one to learn the fundamentals of face, eye and lip make up.

Proud of its professional roots, MAKE UP FOR EVER invites every woman to enrich her make up know-how through our MAKE UP SCHOOL, to enter and explore the distinctive world of a brand that is famous amongst Pro makeup artists and beauty buffs alike.

Lessons at the MAKE UP SCHOOL are available for booking at MAKE UP FOR EVER counter in Sephora ION Orchard and also the new store-in-store concept in Sephora Ngee Ann City. For bookings or enquiries on MAKE UP SCHOOL lessons, please call: 6238 8051 for Sephora ION Orchard and 6235 3020 for Sephora Ngee Ann City.

Remember to visit the newly open MAKE UP FOR EVER ACADEMY & PRO LOFT.

36 Armenian Street #01-06 & #02-06
Singapore 179934


Thank you for reading and hope this post helped.

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