Launches / Spring 2013 / The Look Book

Shu Uemura UNMASK

Shu Uemura UNMASK - 1

“Beautiful make-up starts with beautiful skin.”

Just as a painter relies on the purity of his canvas to create art, so too does a make-up artist. Beautiful skin is the canvas for a make-up artist and the richness of hues, brushstrokes and overall effect of make-up depends on the quality of that face canvas.

Shu Uemura utilizes professional experiences and technology to create the most beautiful canvas.

“The skin is endowed with many functions to preserve its beauty. But one thing it cannot do is cleanse itself.”

the accumulation of impurities slows down the natural functions and accelerates the aging of skin. therefore, thorough removal of impurities is the first step in skincare.

“The beauty of cleansing oil is that it is the most effective way to remove all impurities and it creates the best skin condition.”

Shu Uemura insists on cleansing with oil that gently removes make-up and dirt from the skin while maintaining the inherent moisture balance of the skin.

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Specially selected oils and actives of natural origin come fused with the intelligence of science to provide immediate moisture in one-step cleansing. The differently-shaped molecules blend with oil-based make-up and sebum lodged in pores to remove them thoroughly in a single wash.


The oil naturally spreads and dissolves all oil-based make-up. In contact with water, the magic of emulsification starts – the oil turns to a milky liquid, capturing both make-up and water-soluble impurities.

This unique emulsifying technology is the secret to the revolutionary performance of one-step effective cleansing.

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While working as a make-up artist in Hollywood in the 1950s, Mr. Shu Uemura discovered a revolutionary oil-based cleanser that removed the heavy on-screen make-up used on actresses.

The wonderful condition of actresses’ skin amazed him, even after shooting in dusty studios in heavy make-up day after day, their skin simply became more beautiful. He discovered the secret – a golden hued magic oil called “unmask”, a cleansing oil that rinses easily with water and also conditions and moisturizes for petal-soft, flower fresh skin.

Since then, the brand has been pursuing the best “magic oil”, continuously incorporating innovative technologies. Today, shu uemura’s cleansing oils are widely recognized as the best across the world.

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for global skin concerns
ultime8 sublime beauty cleansing oil

The luminous sparkle of gold, delicate yet bold, expresses the ultimate in modern luxury. 8 exquisite oils are infused with botanical ingredients. a cashmere-like cocooning oil to fight all skin concerns for supreme skin quality.

for aging concerns
cleansing beauty oil premium A/O advanced formula

Escape to a gentle world of dreams with this comfortable cleansing oil with Green Tea Extract empowered by Ginkgo Leaf Extract, known for its anti-oxidant properties, revitalizes the appearance of fatigued skin and refines skin texture.

for brightening
whitefficient clear brightening gentle cleansing oil

Bursting with fruity harmony of prune harmonize- so airy and fresh. This light-textured oil effectively removes dead skin cells containing melanin and heavy make-up enabling effective brightening. Empowered with Vitamin C derivative and Fruit Acid Mix, the Ultimate Removal System with higher removability swiftly removes make-up and impurities.

After cleansing skin looks clarified, and more even toned.

for all skin conditions
high performance balancing cleansing oil advanced formula

Camellias embody the elegance of Unmask’s origins. Infused with Asian Botanical Oils such as Camellia Oil and Ginger Root Oil, this formula cleanses with gentle touch and maintains skin’s moisture balance. Leaves skin feeling comfortable with a fresh and sensuous rosemary aroma.

for pore concerns
fresh pore clarifying gentle cleansing oil

Floating cherry blossom petals evoke the fresh sweetness of spring. A light-textured oil for complete pore cleansing with Sakura Complex. Washes away pore concerns for refined, smooth, visibly poreless skin.


The five limited edition 450ml Unmask skin purifier will be available island-wide from January 2013.

Thank you for looking.

6 thoughts on “Shu Uemura UNMASK

  1. Hi Joey, I have seen these at Changi Airport! 🙂 They are really pretty to collect. Hehe. And currently, the GWP (at Changi Airport) attached to this edition of cleansing oil is quite attractive.

  2. Very nice product but contains mineral oil. Try Camellia Cleansing Oil by Tatcha, it has no mineral oil, parabens, sulphates or Vit E (tocopherol) which is the 3rd most allergy causing ingredient in skincare/cosmetics. Tatcha’s Camellia Oil washes off cleanly and completely and is very gentle but completely removes makeup, eye makeup and sunscreen. I think Tatcha’s is far superior than Shu’s.

    • Hi Mimi,
      Oh my, I have read so many great things about Tatcha, I must really try!!
      For products that washes off – like Cleansing Oils or Cleansing Balms, I am still ok with mineral oil but not something that has to be left on – say foundations, creams or oils..
      Will let you know once I get my hands on Tatcha’s =)
      Thanks for sharing as always!!
      Happy weekend xx

  3. I am so happy to have hauled some makeup from Shu in Hong Kong during my last trip. I haven’t used Shu’s cleansing oils in a while. I am currently loving the one from Sulwhasoo. Happy New Year to you!

    • Hi Rola,
      Prices at Shu Uemura HK is so much more attractive, must shop!!
      I haven’t tried Sulwhasoo, how is it compared to Shu’s – which do you like more?
      Happy New Year to you too, happy Sunday hun xx

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