TONI&GUY Hair Meet Wardrobe is a philosophy born from a devout love of hair and fashion and the belief that style shouldn’t just be about the clothes you wear – but the entire look from head to toe and the attitude that goes with it.
With TONI&GUY Hair Meet Wardrobe, we invite you to get inspired. Choose and create your personal expression of style and let your hair do the talking. Lead with your hairstyle, turn heads and share your styling secrets with us.
TONI&GUY is a brand with a rich heritage in hairdressing and fashion. TONI&GUY has been the official haircare sponsor of London Fashion Week, fashion design’s innovation hotbed, for 16 seasons. TONI&GUY knows fashion, sponsoring the biggest and most exciting British designers and creating the trends for the season.
Now, TONI&GUY Hair Meet Wardrobe brings hair fashion from backstage to the street.
Our four style collections: Classic, Creative, Glamour and Casual have been inspired by and developed around individual yet timeless fashion themes.
Whether you like to look effortlessly cool and casual or sexy and glamorous, have an air of classic elegance or a twist of creative attitude, TONI&GUY Hair Meet Wardrobe will help take your hair fashion style to the next level with salon inspired products for both style foundation and style creation.
But TONI&GUY Hair Meet Wardrobe isn’t just about your hair style — it’s about your hair attitude and expression too. With inspiration from London’s catwalk shows and fashion’s coolest influencers, TONI&GUY Hair Meet Wardrobe is a brand new concept in haircare, letting hair take the lead in the fashion arena.
TONI&GUY has long been renowned as an innovator within the hair industry. A British brand with a strong heritage in both high fashion and hair styling, TONI&GUY firmly bridges the gap between the two.
THE STORY OF TONI&GUY
The TONI &GUY salons were founded by brothers, Toni and Guy Mascolo, who opened their first salon in Clapham, South London in 1963. A few years later they were joined in business by their two brothers, Bruno and Anthony, and opened a further two salons in London. The brothers pushed the boundaries and turned hairdressing as people knew it, on its head.
Moving away from the regular trip to the salon in which ladies repeated their hairstyle each week, they positioned TONI &GUY as a hair fashion brand, which quickly became known for its innovative, creative and rather avant garde approach to hairdressing.
Driven by this philosophy and the belief of delivering creativity, quality and consistency to every client, Toni Mascolo OBE was one of the first to harness the franchising boom and opened the first TONI &GUY franchise salon in Brighton in 1988. Thanks to the success of the franchise model and due to the strength and passion of the family-run business, by the 1990s the company had grown from a single salon, to over a 100 in over 20 countries worldwide.
Because of the success of the salon chains, there emerged a strong demand for a line of consumer own-brand products that customers could take home with them. In 1999, this demand was met and TONI &GUY professional haircare products were successfully brought to retail.
2004 marked a landmark year as TONI &GUY UK became the official haircare sponsor of London Fashion Week. Not only did this raise the profile of the brand globally, but meant it became firmly stamped with the fashion authority and paved the way to the ‘Your hair as the ultimate fashion accessory’ philosophy. Creating the hair for over 70 shows a season, TONI &GUY have been setting trends and inspiring millions as the fashion platform is broadcast globally around the world.
Eight years on, this long-standing relationship with London Fashion Week has continued to flourish and over the 16 seasons, strong relationships have been forged with key designers including Vivienne Westwood, Matthew Williamson, Fashion East, Giles Deacon, Todd Lynn and William Tempest.
Five years later in 2009, TONI &GUY haircare joins the Unilever Company’s already impressive beauty offering, who acquired the trademark license for haircare products and continued to grow the product franchise.
TONI&GUY is the largest independent salon chain worldwide with over 409 salons in over 44 countries.
By using its impressive resources, Unilever continued successfully to grow the product side of the business with passion and creativity and in 2011, aided by TONI &GUY Brands status as Official Sponsor, launched at London Fashion Week a new range of haircare and styling products for men and women. Building upon the TONI &GUY philosophy of ‘hair as the ultimate fashion accessory’, Hair Meet Wardrobe embraces this concept, inviting people to consider hair as the latest wardrobe accessory through four fashion inspired collections: Classic, Casual, Glamour & Creative.
In December 2012, TONI&GUY Hair Meet Wardrobe makes its debut in Singapore, launching 21 new products.
“This is an exciting new beginning for TONI&GUY haircare and with the combined experience of Unilever and TONI&GUY in the haircare market, the future of the range is set to be a huge global success.”
Toni Mascolo
CLEANSE & NOURISH COLLECTION
Prepare your tresses before you style with the new Cleanse & Nourish range for professional cleansing and deep conditioning including products for all hair types.
- Shampoo For Dry Hair – S$19.90 for 250ml
for hydration and smoothness
Dry hair needs intense nourishment to make hair more manageable and easier to style. This shampoo hydrates and gently cleanses hair for a soft, smooth feel. Use with TONI&GUY Conditioner for Dry Hair. - Conditioner For Dry Hair – S$19.90 for 250ml
for smooth and hydrated hair
Dry hair needs intense nourishment to improve manageability. This conditioner smoothes the hair fibre to revitalise dull, dry lengths and locks in moisture so hair shines from root to tip. Use with TONI&GUY Reconstruction Mask for extra moisture. - Shampoo for Fine Hair – S$19.90 for 250ml
for volume and body
Fine hair needs gentle cleansing and weightless bounce. This shampoo cleanses and adds body from the root to restore fullness while strengthening hair fibres. Use with TONI&GUY Conditioner for Fine Hair. - Conditioner for Fine Hair – S$19.90 for 250ml
for weightless volume
Fine hair needs lightweight moisture for softness, body and bounce. This conditioner nourishes the hair fibre to strengthen while maintaining lift from the roots for full-bodied volume. Use with TONI&GUY Shampoo for Fine Hair for added lift. - Shampoo For Damaged Hair – S$19.90 for 250ml
for strong healthy-looking hair
Damaged hair needs special attention to help prevent breakage and dullness. This shampoo revitalises, helps repair damage and enhances shine. For a more intense treatment, combine with TONI&GUY Reconstruction Mask for deep down restoration. - Conditioner For Damaged Hair – S$19.90 for 250ml
for intense moisture & shine
Damaged hair needs intense nourishment and repair. The salon-inspired formula penetrates the hair fibre for stronger, healthier-looking hair and helps prevent split ends. Combine with TONI&GUY Reconstruction Mask for deep down, intense repair. - Reconstruction Mask – S$25.90 for 200ml
for intensely nourished hair
This mask provides intense nourishment to enhance softness and shine. The deep conditioning formula penetrates deep into the hair fibre for advanced repair. Team with one of the TONI&GUY Cleanse ranges. Use when your hair needs some serious attention.
PREP COLLECTION
For the perfect style foundation, protect and prime before you begin styling your hair into the look you want. Use products on damp hair to prep before you style.
- Smoothing Detangler – S$21.90 for 150ml
for manageable & smooth hair
Helps condition unruly, frizzy hair for a smoother, more manageable style. The advanced, anti-static formula also helps protect against humidity. Comb the desired amount through the lengths and ends of towel-dried hair then heat-style or air-dry hair. - Volume Plumping Mousse – S$21.90 for 222ml
for root boost and body
Get body and bounce where it matters most; the roots. Salon inspired formula adds long-lasting body to fine, limp hair without weighing it down. Before heat styling, work product from root to tip of towel dried-hair. - Heat Protection Mist – S$21.90 for 150ml
for a smooth & prepped finish
Conditioning formula helps protect against damage and breakage caused by heat styling. Spray evenly over towel-dried hair and comb through. Top up in between blow-drying and using straightening irons by spritzing lightly over dry hair.
CASUAL COLLECTION
For the girl who loves to look effortlessly cool but still sexy. The Casual collection offers three styling products to create loose, textured and carefree looks, with a lived-in feeling.
Whether you are hanging out at the local market looking for the latest vintage finds or meeting friends for coffee and gossip, hair looks are relaxed but have movement, created but casual, fun and impactful. Feel inspired and let your imagination run wild.
- Forming Spray Gel – S$22.90 for 150ml
for lightweight definition & texture
Lightweight formula enhances waves and layers for texture that has flexible hold and natural movement. Hold 6–8 inches from hair and spray evenly from mid-lengths to roots of dry or towel-dried hair then work through with fingers or a brush. - Flexible Hold Hairspray – S$22.90 for 250ml
for lightweight control with movement
Spray evenly over blow-dried, styled hair or spray before heat styling for longer lasting results. - Sea Salt Texturising Spray – S$24.90 for 200ml
for texture & body
Create texture and body with light hold. Suitable for all hair types and perfect for achieving a lived-in, beach look. Spray evenly from root to tip, on towel-dried or dry hair and work though to create tousled waves with natural movement.
CLASSIC COLLECTION
Being polished, but not prudish, is the sign of a Classic lady. Team your pearls with a cashmere twin set and create hair styles with an air of elegance but twist of attitude. Chic chignons, perfect ponytails and simply straight bobs are created with styling products in the Classic collection.
- Medium Hold Hairspray – S$22.90 for 250ml
for control without flyaways
For classic hold and control with natural movement, body and a touchable finish. Spray evenly over blow-dried hair for a light, daytime finish or to prep hair for an up do, spray onto a brush and work through hair. - Shine Gloss Serum – S$22.90 for 30ml
for lightweight polish
Lightweight formula helps control frizz and flyaways for ultra-smooth shine. Rub 2–3 pumps of serum between palms and work through lengths and ends of dry hair avoiding the roots. Use after blow-drying to seal cuticles.
GLAMOUR COLLECTION
If you like to grab attention with your head turning, red carpet style, then Glamour is for you. Set your sights high with cocktail party looks created with one the Glamour collection products. Creating the ultimate in hold, powerful body and sleek styles, your hair will ooze style and sophistication with a dash of glitz.
- Serum Drops – S$22.90 for 30ml
for high shine and polish
Rich, luxurious formula helps prevent frizz and flyaways for a high gloss finish. Work 2–3 drops between palms then smooth through mid-lengths and ends of dry, styled hair avoiding the roots. - Moisturising Shine Spray – S$22.90 for 150ml
for lightweight polish
Create weightless shine and long-lasting smoothness. Spray evenly over blow-dried hair and brush through. Or for an added shine boost, spritz whilst blow-drying with cold air. - Firm Hold Hairspray – S$22.90 for 250ml
for night to day control
Get definitive hold and control that takes you from day to night. Anti-static and anti-humidity protection. Spray evenly over dry, styled hair. Its firm, reliable hold without stiffness makes it ideal for up-dos. - Spritz & Shine Liquid Mousse – S$22.90 for 222ml
for light-reflective volume
Enhances shine and light-reflective finish. This breakthrough formula comes out as a liquid and foams in your palm ensuring shine and lustre from root to tip. Squeeze a small amount into your palm, work through towel-dried hair from root to tip and comb through. Heat style with a diffuser or air-dry.
CREATIVE COLLECTION
Push the boundaries and take your style to the next level with the Creative collection. Two styling products will break down style barriers and release your inner artist. Up, down, masculine or feminine, it’s all about creativity. For expressive texture, confident hold and extreme attitude — get creative and show off your unique take on ‘Hair Meet Wardrobe’.
- Texturising Glue – S$22.90 for 100ml
for androgynous hold
Contours and separates layers for firm hold whilst adding texture. This cream-like glue is perfect for androgynous styles, fringes, textured lengths or layers. Work product through dry or towel dried hair with fingers and spread from root to tip. - Extreme Hold Hairspray – S$22.90 for 250ml
for gravity defying control
Achieve long-lasting dramatic hold and total control. To create a gravity-defying hold, spray over dry hair before and after styling.
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TONI&GUY Hair Meet Wardrobe is available at selected Guardian and Watsons outlets island-wide.
Thank you for looking.
