“I want to create a collection for the woman who is sexy yet romantic. Pretty Naughty is very pastel but also a little naughty in a gentle, discreet way.”

Tom Pecheux
Estée Lauder Creative Makeup Director

Introducing a deceptively sensual limited-edition trend collection for 2013, Estée Lauder Pure Color Pretty Naughty. Optimistic yet not overly sweet, the world of watercolor pastels is taken to new heights by infusing an urban synthetic vibe for a youthful and modern twist.

Inspired by exquisitely delicate pastoral hues from the enchanting English gardens, mischievously dusky pigments add a flash of dramatic irony. With a youthful rebellious attitude, Estée Lauder Pure Color Pretty Naughty overcomes the paradox of being romantically sophisticated and playfully sexy.

Eyes are washed in a flight of fanciful soft tones and lines in discreet flashes of dark pigments to create dramatic emphasis and contrast, while cheeks are flushed with a tint of color for a naturally innocent and glowing finish. Lips are softly touched by vividly sheer shades in satin textures and nails complete the look with a sultry new interpretation of lilac.

Together, a wash of gentle tones infused with strokes of brilliant hues run against a radiant satin complexion creating a beautifully feminine, sensually innocent and playful look that any woman can fall in love with.

EYES WASHED IN PASTELS

The Pure Color Five Color Eyeshadow Palette in Pretty Naughty is a playful palette of pastel watercolors rooted with a mischievous shimmering charcoal in the center. The light pink shade highlights innocent eyes, while the neutral taupe and soft violet create sensual depth. Aqua blush creates a veil of washed-out color on the eyelid and charcoal frames the eyes for a brilliantly seductive final touch.

Luxuriously creamy and richly pigmented, the Pure Color Intense Kajal Eyeliner Duo in Black/Blue reveals the beauty of the eyes in one stroke. The creamy formula glides onto the eye creating a seductive flicker of light blue for a soft highlight or basic black for bold definition.

CHEEKS FLUSH WITH INNOCENCE

Pure Color Illuminating Powder Gelée in Tease provides a sophisticated glow with a delicate luminescent finish to enhance cheeks. Featuring a diamond-cut pattern, the brilliance of the shade shines through revealing a silky smooth gelée that can be used to highlight, blush or softly contour cheeks.

A “tribrid” system of liquid, powder and gel, this first-of-a-kind, “multi-powder” formula creates a soft and subtle shimmer on the skin. The unique suspension of pigments and pearls float on top of the skin, resulting in a prismatic multi-reflective finish for skin that appears perfectly smooth, seductive and glistening.

LIPS WRAPPED IN SATIN

Envelop lips in rich satin with new Pure Color Sheer Matte Lipsticks in four brilliantly refined naughty sheers. Creamy, lightweight matte formula exudes a sheer and satin finish, leaving lips feeling soft and supper.

The ultra-slim modern silhouette hugs lips upon application, leaving lips infused with fruit extracts that add moisture and hydrate.

Light-perfecting pearls radiate a flawless, satin-rich color that is sheer and stable. Highly pigmented shades range from a light pink to a bright coral adding a bright and vivid pop of color.

NAILS EXUDE MISCHIEF

Complement demure eyes and satin lips with mischievous irony for the nails. Pure Color Nail Lacquer in Insatiable is an offbeat pastel that drenches nails in a subtle lilac deepened for a hint of rebellion.

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• Pure Color Five Color Eyeshadow Palette in Pretty Naughty – S$80
• Pure Color Intense Kajal Eyeliner Duo in Black/Blue – S$40
• Pure Color Illuminating Powder Gelée in Tease – S$60
• Pure Color Sheer Matte Lipstick – S$38
  • Naked
  • Rock Candy
  • Rebel
  • Demure
• Pure Color Nail Lacquer in Insatiable – S$26

The Estée Lauder Pretty Naughty Makeup Collection For Spring 2013 will be available for a limited period at TANGS Orchard, Isetan Scotts, Takashimaya, Metro Paragon and Robinsons Raffles City from mid February 2013.

Thank you for looking.