Launches / Summer 2013 / The Look Book

Dolce & Gabbana Desire

Dolce & Gabbana Desire (2)

DESIRE by DOLCE & GABBANA

The new olfactive statement by Dolce & Gabbana speaks of femininity and seduction. Desire is not to be put on show; it is to be kept hidden like a precious jewel, until the moment its splendor shines. It’s the moment that has the power to change everything.

Desire by Dolce & Gabbana evokes a mysterious world of light and shadows, of temptation and seduction. An intimate, personal sphere in which each woman decides on whom to lay her gaze, a place where the line between instinct and desire is faded and blurred.

Desire by Dolce & Gabbana adds a new and precious chapter to Dolce & Gabbana’s collection of women’s fragrances, one that is enriched with the rare jewel of desire.

THE CONCEPT

Desire. Seduction. Strength.

The Dolce & Gabbana woman lives by her powerful emotions. Confident, she lets desire take over. She sumptuously wraps herself in desire as a natural instinct rising up from her very soul.

Desire by Dolce & Gabbana crowns The One fragrance chapter with an expression of the essence of the Dolce & Gabbana woman in scent.

“Everything starts with desire. There wouldn’t be seduction, sensuality or passion if it wasn’t for desire. For us, it’s always been fundamental to let this sensation go, to break the mould and live freely by emotions.”

Domenico Dolce and Stefano Gabbana

Dolce & Gabbana Desire (3)

THE FRAGRANCE

Desire by Dolce & Gabbana is an Oriental Floral that completes The One collection with a bouquet of intense and intoxicating notes to create an opulent and deeply feminine fragrance.

Fresh top notes of mandarin, lychee and bergamot play softly against the sweet innocence of lily of the valley. At the core of an intense heart is a trio of ultra feminine florals. The elegance of Madonna lily and the heady opulence of Indian tuberose are blended with velvety jasmine and addictively sweet plum nectar.

Adding an indulgent richness to the base is a gourmand note of vanilla infused caramel, melded with warming sandalwood, and a touch of mysterious musk and Cistus Labdanum.

Dolce & Gabbana Desire (4)

THE PACKAGING

Matte gold and black characterize Desire’s flacon and packaging. A sophisticated reinterpretation of the classic shape of the bottle for The One collection, the flacon is inscribed with Stefano Gabbana’s elegant handwriting of Desire in gold lettering.

The opaque gold hue draws on the opulence of Sicily’s Baroque period, the birthplace of Domenico Dolce. A black gemstone reflecting light from its many facets creates a precious cap.

THE TESTIMONIAL: SCARLETT JOHANSSON

Once again, Scarlett Johansson incarnates the Dolce & Gabbana woman with her beauty and sensuality.

“Scarlett was a natural choice for us. Not only for her beauty, which is well-known, but for her ability to interpret the many sides of our woman.”

Domenico Dolce and Stefano Gabbana

THE CAMPAIGN

Terry Richardson is behind Desire’s compelling advertising campaign.

Thanks to his unique photographic style, Terry Richardson has captured Scarlett in a completely new and diverse light. Her sensual, smoky eyes are emphasized with upswept hair and contrast against her bare shoulders and the delicate lace of her dress: in front of her objective, Scarlett transforms into an emblem of desire. Dolce & Gabbana Desire (5)

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  • Desire EDP 30ml – S$112
  • Desire EDP 50ml – S$151
  • Desire EDP 75ml – S$190

Desire by Dolce&Gabbana will be available from mid-2013 in Dolce & Gabbana boutiques and licensed perfume stores.

Thank you for looking.

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