Launches / Summer 2013 / The Look Book

Dior Introduces Capture Lift

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Nowadays, flawless skin, clearly defined facial contours, firm cheeks and a delicate chin finely pointed into the ideal V-shape are the ultimate assets for a beautiful small face.

Yet for some Asian women, even as young as 25, meeting this ideal can turn into a challenge. “Baby fat”, a U-shaped oval and a disappearing or double chin have them seek out expert solutions in the desire to create the ideal small-face Beauty.

I. DIOR CREATES AN UPLIFTING NEW ANGLE ON SMALL FACE BEAUTY

In 2013, Dior focuses its expertise on Asian skincare concerns and innovates with an avant-garde technology that targets small-face Beauty from a whole new angle: CAPTURE LIFT, a tailor-made line designed for Asian women.

With instant and lasting skincare action on the surface and deep down, CAPTURE LIFT directly targets the 3 main concerns for Asian women:

  • Accumulation of fat
  • Excess liquid
  • Loss of skin elasticity

To take small-face Beauty one step further, CAPTURE LIFT’s expert formulas combine 3 key actions: Slimming, Shaping and intense Lifting.

The triple-action result goes beyond slimming and shaping to stimulate and strengthen skin elasticity, thereby boosting springiness and lifting the skin into a long-lasting V-shape.

Applied with the exclusive Dior Motion & Repose ritual, CAPTURE LIFT is an uplifting new angle on small-face Beauty.

II. SMALL V-BEAUTY: THE EXPERT POINT OF VIEW

Edouard MAUVAIS-JARVIS, Dior Scientific Communications Director:

“Scientific studies have shown that the Asian skull has a specific morphology that tends to place the chin in a receded position, whereas Caucasian faces are more angular and tend to have more wrinkles. A receded position leaves extra room around the mandible where excess liquid and fat cells can accumulate, producing the “baby fat” look. Even a small increase in facial volume can make the face look rounder and proportionally larger, creating a U-shape instead of a desirable V-line.”

The first step to remodelling and slimming any part of the body is to reduce volume by eliminating this fat and excessive liquid. But to achieve and maintain a beautiful new shape, the skin needs to be toned and tight enough to hold the repositioned volume in place. The exact same principle applies to achieving a lasting small face. This is why Dior CAPTURE LIFT technology combines not only Slimming and Reshaping but also reinforced Lifting power.

III. DIOR INNOVATION: AN UNPRECEDENTED AND COMPLETE ACTION FOR PERFECT SMALL-FACE BEAUTY

Specially developed by the Dior Innovation Centre, CAPTURE LIFT technology targets the 3 main Asian skin concerns, both on the surface and deep down for unprecedented Slimming, Shaping, and Lifting action

ON THE SURFACE
Bi-Skin™ Stretch

DEEP DOWN
Elastem™ Complex

IV. THE IDEAL SMALL-FACE BEAUTY PROGRAMME BY DIOR

Dior has developed a complete and targeted beauty programme composed of 3 expert products:

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ULTRA-STRETCH RESHAPING SERUM

Highly concentrated in Bi-Skin™ Stretch

  • Instant stretching effect
  • Intensive long-term Slimming/ Shaping / Lifting action

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ULTRA-STRECH REMODELING CREME

Highly concentrated in Elastem™ Complex

Completes the Serum Performance:

  • Restores skin’s elasticity and firmness for reinforced lifting action
  • Deep hydration and comfort

Dior Capture Lift 2013 (4)

V-LINER ULTRA-STRETCH CORSET MASK

Intensive weekly treatment

  • Ultra-Precise
  • Ultra-Intensive corset effect
  • Ultra-Immediate

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THE DIOR “TOUCH”

Every CAPTURE LIFT product is infused with a fresh, tangy fragrance that boosts the impression of tonicity, with citrus notes over a floral rosy heart. A pleasure that fast has you hooked and an excellent incentive to maintain this essential beauty ritual.

V. AN EXCLUSIVE BEAUTY RITUAL FOUNDED ON MOTION AND REPOSE

Dior puts the performance of CAPTURE LIFT technology at women’s fingertips with a unique beauty ritual that incorporates the Asian concept of Motion and Repose, complementary opposites as essential as Yin and Yang.

Applied for the very first time to the field of cosmetics, the exclusive Dior Motion & Repose ritual unlocks the synergy and harmony in the skin to optimise the CAPTURE LIFT effect.

STEP 1: PUT THE SKIN IN MOTION WITH THE SERUM AND THE CREAM

Apply CAPTURE LIFT products with the exclusive motion massage to facilitate the absorption and performance of the active ingredients

With its expert knowledge of the morphology and needs of Asian faces, the Dior Institute has developed a series of exclusive motion massage movements incorporating a veritable “facial yoga” that warms the skin, boosts microcirculation and defines the facial oval.

Before Application:

  • Gently pinching the skin with the fingertips, make small outward circular movements, stimulating the skin and promoting firmness.
  • Pinching the skin between the thumb and forefinger, roll it between the fingers, starting from the chin and moving up towards the ears. Repeat several times to refine the facial contour.

Application:

  • Finally, apply the skincare from the centre of the face outwards, with a slight upward movement. Smooth out with a “fan” motion on the forehead.

Impression

Dior has developed the exclusive CAPTURE LIFT V-SHAPER MASSAGE TOOL to prepare the skin for optimal draining & toning before application.

Targeting the facial acupuncture points, it is specifically designed to help tone the cheeks, redefine the V-line and keep circulation flowing.

Made of comfortable silicon that feels as soft as a second skin, it is ergonomically designed to fit snugly in the hand from every angle, for a feel good action that fast becomes addictive.

STEP 2: BACK TO THE “REPOSE” PHASE WITH THE V-LINER CORSET MASK

Ideally finish the small-face Beauty ritual with a repose phase to restore balance. With its lovely fresh feel yet strong skin-shaping performance, CAPTURE LIFT V-LINER MASK rests the face while helping to shape volume and tissue into the desired position, re-defining its contours with every application.

THANKS TO THE “MOTION & REPOSE” RITUAL AND CAPTURE LIFT PROGRAMME: SMALL-FACE BEAUTY PERFORMANCE IS DOUBLED*

*Comparison of the immediate V-angle reduction using serum alone vs. serum + mask on 9 women

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  • Capture Lift Ultra-Stretch Reshaping Serum – S$199
  • Capture Lift Ultra-Stretch Remodeling Creme – S$180
  • Capture Lift V-Liner Ultra-Stretch Corset Mask – S$168

Dior CAPTURE LIFT products will be available from 1 June 2013.

Thank you for looking.

FTC Disclosure (Press)

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