Launches / Spring 2013 / The Look Book

Giorgio Armani Introduces NEW Flash Lacquer

Giorgio Armani NEW Flash Lacquer (2)

FLASH LACQUER
Crystal Shine Gloss

COLOR ATTITUDE IN A FLASH

Lasting high shine and pure color with an enveloping comfort. High expectations for the most demanding women. Now in one gesture, now in a flash.

Spring 2013. Giorgio Armani Beauty premieres Flash lacquer, a crystal shine lipglow with glowing light and color to reinvent classical gloss. For the first time, a lipgloss has been formulated with an ingenious selfsmoothing texture that weaves an elastic crystal clear film that always reshapes, even after blotting lips.

Based on the patent pending Shape&Shine Memory technology, the new formula follows lips movements and always recreates a perfectly smooth film.

Therefore, light can be thrown back on every point of the surface for a higher reflection.

Giorgio Armani NEW Flash Lacquer (3)

A new global approach through the Shape & Shine Memory Technology – patent pending

This new technology is based on the synergy of two polymers and a crystal clear base:

  • The shape memory polymer forms an extremely supple, flexible and crystalline network that always keeps the surface of lips smooth. Moisturizing oils, pigments and pearls are now micro-connected in an adapting smooth surface.
  • The crystal shine polymer with transparent oils provides a translucency formula base to heighten the pigment clarity. Light not only reflects at the surface of the lips, but also infuses the texture from within to deliver higher color luminosity.

Therefore, the same amount of pigment and pearls can provide higher color intensity and luminosity without feeling heavy or sticky. The new science of color brightness.

The supreme sensorial experience: Flash lacquer contains an exclusive combination of velvety paste and emollient oils that ensure extreme softness at application and a long lasting supreme comfort with an enveloping sensation.

A flawless result through a unique applicator: the Flash lacquer’s velvet applicator is so precise that just a single gesture achieves a perfect result. Impeccably shaped and angled, it hugs curves, beautifully following volumes to define contours instantly and effortlessly.

Giorgio Armani NEW Flash Lacquer (4)

A collection of 27 brilliant colors in three effects and statements of chic

Linda Cantello – International Make-up Artist for Giorgio Armani Beautyinterprets Giorgio Armani’s art of color crafting in 3 stories of 27 shades: a shade for three different states of mind, a shade for every mood and every atmosphere.

Click on the pictures below to enlarge.

LACQUERS

Shades created with lacquered pigments for enhanced color purity. From the perfect red carpet shade #400 to the most glowing beiges. Pure sophistication. This season’s must have, the Flash lacquer #523, is the new Armani fuchsia.

ENAMELS

Pretty pastels and rosewoods created with a high proportion of fine pearls. These milky micronized glass or mica pearl have no ashy undertone and a transparent reflection. Shades from cherry blossom, to spring corals. Light wood hues. A subtle touch of freshness.

MIDNIGHT SHIMMER

Strong rich mineral colors blended with exclusive interferential pearls that reflect light in different colors and directions. Shimmering ruby and precious gem colors bring a daring chic. The signature midnight Armani shimmer, black pearl #701 is a touch of glamour. Creating optimal reflection for a high shine lipgloss.

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The Giorgio Armani Flash Lacquer is now available in Singapore exclusively at DFS Galleria Singapore for S$43.

Available shades: 107, 108, 109, 202, 300, 301, 303, 400, 519, 520, 522, 523, 524, 526, 528, 608, 701.

Thank you for reading.

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