Launches / Summer 2013 / The Look Book

Giorgio Armani Introduces NEW Luminous Silk Foundation

Giorgio Armani NEW Luminous Silk Foundation (1)


Infinite precision, skin tone perfection: two mythic products with new shades

In 2013, Giorgio Armani Beauty unveils the secret to a radiant, tailor-made complexion, by creating a complete shade palette. Pairing two award-winning products : Luminous Silk Foundation and Fluid Sheer. To match each woman’s unique complexion shades.

Luminous Silk Foundation and Fluid Sheer are icons of the “Armani Glow”, the professional make-up routine designed to reveal your inner light. The possibilities are endless. Sculpt, blend and master the light, as you find your one, perfect pair.

Two professional products. One impeccable, radiant finish. Luminous Silk Foundation and Fluid Sheer can be blended or layered.

  • Blend Luminous Silk and Fluid Sheer together to create your unique shade.
  • Layer Fluid Sheer over Luminous Silk Foundation, to direct and tailor the light, as you illuminate and accentuate the details of your face.

Flawless, professional make-up begins with a luminous, natural looking complexion.

By blending Luminous Silk and Fluid Sheer, any woman can find her perfect skin tone while adding radiance and correcting any imperfections. I like to start by applying Luminous Silk evenly across the face. Then, using the dedicated Blender Brush I can use Fluid Sheer to add definition.

Layering the weightless products for a customized result.

Linda Cantello
International Make-Up Artist for Giorgio Armani Beauty

Giorgio Armani NEW Luminous Silk Foundation (3)


Both Luminous Silk Foundation and Fluid Sheer feature exclusive Micro-filTM Light Technology with micronized pigments, pearls and spherical fillers to assure that colors remain pure and textures weightless for infinite blending and layering. Airy oils allow easy application while a mineral gel provides evenness, hold and luminosity.

The Luminous Silk formula is enriched in Glycerin, giving 8-hours hydration and extreme comfort to the skin.

Textile-like fluids inspired by the luxurious fabrics of the runway. Each is as soft as the finest silk, as radiant as organza. The weightless, cutting-edge formulas mirror the impeccable fit of a made-to-measure garment, fusing with the contours of every face for smooth, all-day coverage.


Radiant. Weightless. Legendary.

Light-perfecting, Luminous Silk Foundation’s weightless, gliding texture was inspired by “charmeuse” silk, the “Fabric of Emperors” known for its unique luster and thinness. Draping the face like a caress to correct and unify the complexion, bringing out the skin’s natural glow.

The fine, translucent Micro-filTM texture allows easy layering, offering just the right amount of coverage and color for a flawless complexion.

A bestseller since its creation in 2000, Luminous Silk Foundation is a multi-award winner, and was named the number one foundation in InStyle magazine’s 2012 “Best Beauty Buys”.

Giorgio Armani NEW Luminous Silk Foundation (2)


Versatile. Professional. Fun. Fluid Sheer skin tone embellisher is the light-sculpting color veil for your most dazzling complexion.

Inspired by backstage make-up artists, looking not just to even and correct, but to sublimate the complexions of women from around the globe, Fluid Sheer illuminates your skin. The lightly iridescent particles direct the light to sculpt facial contours. A customized make-up for every woman that subtly infuses the face with colored light.

Now, the must-have skin tone and radiance enhancer for your Armani made-tomeasure complexion is available in versatile “colored light” shades to highlight and sculpt the face, warming-up the complexion for an instant, healthy glow.

Click on the pictures below to enlarge.


Together, Luminous Silk Foundation and Fluid Sheer offer a tailor-made complexion that reveals every woman’s natural glow. Two light architects to fit all skin tones types (porcelain, light, medium & golden) and for all skin tone nuances from yellow to pink.

9 Luminous Silk Foundation shades
7 Fluid Sheer shades

Infinite possibilities. Choose your perfect pair, your perfect fit.


The Giorgio Armani Luminous Silk Foundation is available in Singapore from 1 July 2013 exclusively at DFS Galleria Singapore for S$73.

Available shades: 2, 3, 4, 4.5, 5, 5.5, 6.

Thank you for reading.

FTC Disclosure (Press)

6 thoughts on “Giorgio Armani Introduces NEW Luminous Silk Foundation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s