Fall 2013 / Launches / The Look Book

Introducing MAKE UP FOR EVER Blue Sepia Makeup Collection For Fall 2013

MUFE Blue Sephia (1)

“I always try to elicit emotions with my collections and the Blue Sepia woman is especially meaningful because she’s my dream heroine. I’ve always loved the 1950s’ films and the artisanal atmosphere of haute couture workshops.

It was an era of transition, when styles were changing and the ascent of fashion designers transformed femininity. Women became stronger, more liberated and self-confident. Ava Gardner, Isadora Duncan and Marlene Dietrich, the leading figures of the period, are striking examples of this change—and even today, they’re still so modern.

This is why I designed this collection so it can tell that story and to give women another opportunity to imagine, dream and reinvent themselves… to be even more beautiful and free.”

Dany Sanz
Creator and Artistic Director, MAKE UP FOR EVER

MUFE Blue Sephia (2)


Inspired by the women of the 50s’, Dany Sanz embarked on designing a look that would best represent the sensational, glamorous icon of elegance with a style that is both vintage and modern. Mysterious yet distinctively graceful, the BLUE SEPIA heroine is one who wears confidence on her face.

MUFE Blue Sephia (4) MUFE Blue Sephia (5)


Dany’s chosen color for Fall/Winter 2013 is a deep, intense and luminous peacock blue and its awe-inspiring tone puts the finishing touch on this elegantly sophisticated collection, embraced by stunning sepia tones: copper fawn, coffee, light pink, espresso, and metallic taupe.


BLUE SEPIA PALETTE: starring femininity in Petrol Blue

The season’s star palette highlights color right from the start; its streamlined design features stylized, graphical and ultra-feminine typography. It spotlights the masterful combination of Petrol Blue, this season’s new black, with sepia tones. With 5 vibrant shades of brown, 1 shimmering pink and 1 basic black, the palette paints a perfect picture with the electrifying Petrol Blue at center- stage.

Offering an ideal range of textures and effects to create any make-up look, from simple to sophisticated or extremely artistic, with 1 satiny, 2 iridescent (Light Pink and Petrol Blue) and 5 matte shades of eye shadows, all the eye shadows have a silky texture that allows for quick, easy application.

The Blue Sepia palette offers a unique professional touch: 2 of the eye shadow colors can double up as eyebrow make-up. In addition, 2 new-fiber brushes complete this essential eye color kit that is suitable for both make-up professional and urban women to use. The 2-sided brush is applying eye make-up with precision and creating a variety of effects while the other brush is specially designed to help enhance the brows.

On the back of the palette, 2 illustrated step-by-step guides thoroughly explain the application technique for using the colors to produce 2 key BLUE SEPIA looks.

AQUALINER: a tool for ultra high-performance

Petrol Blue is a matte yet luminous blue liner that beautifully enhances each and every eye color it comes across. The waterproof Aqua Liner glides on gently and comfortably on the eyes for long-wearing results under extreme conditions such as heat and humidity. It dries quickly and is transfer-resistant; the color remains radiant without fading and adds exceptional depth to the eyes.

FALSE LASHES: the couture touch

False lashes are the final defining detail, the ultimate touch of glamour that gives the look its couture feel. The short, slightly layered lash fringe, adorned with 2 pieces of Petrol Blue Swarovski® crystals, is the perfect blend of extreme femininity and refined sophistication. Apply them to the outside corner of your eyes for the perfect, elegant, cat-eyed look of femininity.


  • Blue Sepia Palette – S$75
  • Aqualiner – S$39
  • False Eyelashes – S$32

MAKE UP FOR EVER Blue Sepia Makeup Collection For Fall 2013 is readily available at the following destinations.

Sephora ION Orchard | Sephora Ngee Ann City | Sephora Marina Bay Sands | Sephora Great World City | Sephora VivoCity | Sephora Plaza Singapura | Sephora Bugis+ | MAKE UP FOR EVER Academy & Pro Loft 36 & 38 Armenian Street #01-06 & #02-06

Thank you for looking.

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