Fall 2013 / Launches / The Look Book

Clarins Extra-Firming: Reconnect The Links Of Lasting Firmness

Clarins Extra-Firming Skincare Range 2013 (10)

35 YEAR ANTI-AGEING HERITAGE

NO. 1 ANTI-AGEING CREAMS IN FRANCE FOR 15 YEARS*

For almost three and a half decades, the Clarins brand name has been synonymous with top quality Extra-Firming Creams whose unique efficacy is ideally suited for anti-ageing needs.

Since first pioneering a cream that ‘turned back time’ by firming female skin and minimizing the appearance of wrinkles in 1978, we have been responsible for many other skincare ‘firsts’. In addition to a cream that enriched dry complexions in 1983, our key breakthroughs include our 1993 introduction of a cream with a light-activated immediate lifting effect.

All four products were incredibly well received by discerning women, quickly going on to become best-sellers in France.

*Source: Secodip France 1997-2005 then NPD France 2005- 2012 – Volume

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click on images to enlarge

1987 – Clarins introduced “the cream that turned back time”, a complete anti-ageing cream dealing with loss of firmness and apparition of wrinkles. Emblematic product of a fundamental concept for the brand: Firmness

1983 – Regeneration for very dry skin, an amazing comfortable texture.

1995 – Light-activating regeneration and immediate “lifting effect”.

2005 – Skin regeneration by protecting it’s “internet network”, the connection between skin nerve endings and cells.

Clarins Extra-Firming Skincare Range 2013 (1)

NEW EXTRA-FIRMING RANGE

In 2013, Clarins will set yet another skincare benchmark with the launch of two new Extra-Firming Day and Night Creams that will once again totally transform the way the world views anti-ageing and firmness.

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THE INNOVATION EXPLAINED AND ILLUSTRATED

RECONNECT THE LINKS OF LASTING FIRMNESS

After 30 years of anti-ageing research, Clarins has reconnected the missing links to lasting firmness with new Extra-Firming range.

This breakthrough anti-ageing skin care is rich in powerful plant extracts which help to reinforce and bond the key elements of the skin’s structure* to firm your skin in two fronts.

Reconnecting link 1: collagen fibres to dermal cells
Reconnecting link 2: elastic fibres and collagen fibres

Immediately, your skin is lifted.

In just 4 weeks¹, features appear firmer, skin more bouncy, and wrinkles visibly reduced.

*In-vitro tests
¹Consumer test – 102 women

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EXTRA-FIRMING DAY

BUILDING THE MULTI-LINKS FOR STRENGTHENED FIRMNESS

In collaboration with the ethnopharmacologist Jean-Pierre Nicolas, Clarins Research has selected 2 plant extracts with complementary properties that reinforce the links between;-

  • collagen fibres,
  • elastics fibres, and
  • connections across fibres and cells

These extracts are obtained from green banana and lemon thyme and are currently subjects to 4 Patent applications (FR). They maintain skin structure* to avoid face sagging and loss of elasticity due to ageing.

*In-vitro tests

  • Fights skin slackening, helps reduce the appearance of wrinkles, firms the oval of the face and restores more defined features by acting on the three key elements of dermal structure and the links that join them:
    • elastic fibres
    • collagen fibres
    • fibroblasts
  • Delivers an immediate lifting effect.

press kit 完稿 copy

EXTRA-FIRMING DAY TESTS

PRODUCT EFFECTIVENESS OBSERVED BY USERS

Study involving 102 Asian women. Results are expressed as a percentage of satisfaction immediately after the first application of Extra-Firming Day for All Skin Types and after 4 weeks of use.

More beautiful skin immediately after application:

  • immediate lifted – 77%
  • fine lines less visible – 77%

Visibly younger-looking skin after 4 weeks:

  • more elastic skin – 90%
  • skin looks firmer – 85%
  • less visible wrinkles – 80%

PROVEN ANTI-WRINKLE AND FIRMING ACTION

This study was carried out by Clarins Evaluation and Research Centre and involved women applied Extra-Firming Day for All skin types for a period of 6 weeks.

  • reduction in the depth of wrinkles – -12.7%
  • improvement in skin firmness – +11.1%

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EXTRA-FIRMING NIGHT

PROTECTION OF SKIN POTENTIAL AT GOLDEN TIMING

The regular renewal of epidermis helps maintain a youthful-looking face and prevents the deepening of wrinkles.

To optimize these regeneration processes which peak during 2:00 – 4:00am, Clarins Research takes innovation one step further.

Thanks to the presence of rice peptides, and to reinforce the action of Extra-Firming Day, Extra-Firming Night now acts both on the synthesis of collagen fibers in the dermis, and on the preservation of epidermal stem cell environment at the surface of the skin.

  • Reinforces the firming action of Extra-Firming Day, helps prevent the deepening of lines and restores an even complexion for optimal epidermal renewal
  • Improvement of skin eveness and luminosity
  • Intense hydratation and softness

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EXTRA-FIRMING NIGHT TESTS

PRODUCT EFFECTIVENESS OBSERVED BY USERS

Study involving 106 women. Results are expressed as a percentage of satisfaction the day after the first application of Extra-Firming Night for All Skin Types and after 4 weeks of use.

Visibly more beautiful skin upon waking:

  • more radiant – 78%
  • smoothed and refined – 91%

Visibly younger-looking skin after 4 weeks:

  • more elastic skin – 95%
  • skin looks firmer – 89%
  • less visible wrinkles – 84%

PROVEN ANTI-WRINKLE AND FIRMING ACTION

This study was carried out by Clarins Evaluation and Research Centre and involved women aged 40 and over who applied Extra-Firming Night for All skin types for a period of 6 weeks.

  • improvement in skin firmness – +14.2%
  • anti-wrinkle effectiveness observed by a dermatologist in – 66.7% of the women

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AN INTELLIGENT SYNERGY

86% women agree Extra-Firming Day & Night Creams are the complete firming solution*

Study involving 106 women. Results are expressed as a percentage of satisfaction after 2 weeks of use of Extra-Firming Day and Night for All Skin Types.

Multi-dimensions of youthful skin:

  • more elastic skin – 89%
  • sikin looks firmer – 85%
  • less visible wrinkles – 78%

*Consumer test, 106 asian women, Extra-Firming Day & Night All Skin Types

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A UNIQUE SENSATION

THEIR TEXTURE

Extra-Firming Day and Night creams have kept their wonderfully rich textures with a velvety smooth, soft feel and matte finish. Their “cushion” effect on the skin gives an intense comforting feel on application. Thanks to the use of a new generation of emulsifiers, the 2012 version is even smoother and more melting to ensure quicker absorption.

Make-up is easier to apply and even more beautiful.

THEIR FRAGRANCE

Extra-Firming Day provides the fresh, feminine notes of rose and camelia while Extra-Firming Night has the subtle, soothing fragrance of lily of the valley, jasmine and iris.

THEIR PACKAGING

An elliptical jar in translucent frosted glass with a white and gold lid: the Extra-Firming creams present the new Clarins design with its subtle play on light.

THE EXTRA-FIRMING RANGE

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EXTRA-FIRMING DAY WRINKLE LIFTING CREAM – ALL SKIN TYPES

A fresh, absorbing cream which leaves skin soft , supple and perfectly matte.

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EXTRA-FIRMING DAY WRINKLE LIFTING CREAM – SPECIAL FOR DRY SKIN

A rich, nourishing cream that surrounds the face in softness, leaving the skin comfortable with a matte finish.

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EXTRA-FIRMING NIGHT WRINKLE LIFTING CREAM – ALL SKIN TYPES

A soft, absorbing cream with a soothing fragrance which leaves skin supple, with a rested, radiant look.

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EXTRA-FIRMING NIGHT WRINKLE LIFTING CREAM – SPECIAL FOR DRY SKIN

A rich, nourishing cream with a soothing fragrance that ensures total skin comfort.

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The two new Clarins Extra-Firming Day and Night Creams will be available island-wide from 29 August 2013 retailing at S$130 each; for 50ml of product, made in France.

Find where is the nearest Clarins store for you.

Thank you for looking.

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