Fall 2013 / Launches / The Look Book

Introducing Kiehl’s Super Multi-Corrective Cream

Kiehl's Super Multi-Corrective Cream (2)

SUPER MULTI-CORRECTIVE CREAM

KIEHL’S OFFERS A HARD-WORKING SOLUTION TO CORRECT MULTIPLE KEY SIGNS OF AGING IN JUST 2 WEEKS AND DOUBLE EFFICACY WITHIN 4 WEEKS

Aging is an inevitable part of life. With that universal fact, most people don’t simply address a single age factor—they look to address everything that is causing them to look older such as:

  • exercise for a youthful figure
  • hair color to mask grey hair
  • healthy diet to prevent age related disease
  • anti-aging products for younger looking skin

Kiehl’s chemists took this same ‘complete’ approach in their battle against the signs of aging skin. Instead of focusing on the individual concerns related to aging skin, Kiehl’s took a multi-functional approach by targeting multiple key signs of aging.

With Kiehl’s cutting edge formula and proprietary tri-active technology, Kiehl’s Super Multi-Corrective Cream is clinically demonstrated to simultaneously lift, firm, visibly redefine skin contours and re-texturize skin within 2 weeks with double efficacy shown within 4 weeks.

THE ONE ADDITION TO YOUR BEDTIME REGIMINE

FOR VISIBLY YOUNGER LOOKING SKIN, MULTIPLE SIGNS OF AGING NEED TO BE ADDRESSED SIMULTANEOUSLY

Did you know that younger skin and aged skin behave quite differently? When damaged, young skin takes only 6 hours to recover and repair itself. Alternatively, aged skin takes over 30 hours. As we age, our cells also age and become less resilient to internal and environmental aggressors. The result is loss of elasticity, wrinkles and rough texture.

As aging skin repairs itself more slowly than younger skin, Kiehl’s chemists opted to address multiple signs of aging simultaneously in order to provide the most efficient results,” shares Cammie Cannella, Vice President of Education and Customer Relations.

She continues, “to ensure both efficacious and swift correction, we needed to address aging skin with ingredients that when combined in the formula, are each individually demonstrated to tackle particular signs of aging.”THE ONE ADDITION TO YOUR BEDTIME REGIMINE

KIEHL’S TRI-ACTIVE TECHNOLOGY: THREE POTENT ANTI-AGE POWERHOUSE INGREDIENTS FOR A HARD-WORKING FORMULA

Nearly 17 months ago, Kiehl’s chemists began development to determine which key ingredients, that when combined in one formula, would “work hard” and swiftly to visibly correct multiple key signs of aging: skin contours, firmness, texture, elasticity and wrinkles. Kiehl’s chemists focused on three ingredients that until now have never been combined in a cream:

  • Jasmonic Acid: A highly effective yet very mild, active known for its ability to support epidermal renewal and help to visibly correct wrinkles, fine lines, loss of suppleness and elasticity, while gently smoothing and retexturizing the skin’s surface.

Did you know? In nature, when plants are attacked, damaged or under stress, they produce a lipid based signal molecule, Jasmonic Acid, that triggers and regulates a plant responses to these external stressors. It has an important role in the plant’s self-repair response and resistance to wounding.

  • Beech Tree Extract: Known for its ability to improve skin firmness and visibly improve plumpness and density. Beech Tree Extract is a xylose based molecule, a sugar found abundantly in beech trees and known to stimulate the production of glycosaminoglycans (GAGs)².
  • Fragmented Hyaluronic Acid: Known to reinforce skin’s natural short and long term moisturization. Additionally, it is known to improve skin elasticity while reducing skin roughness and reducing the appearance of wrinkles.

When looking to develop an advanced anti-aging cream, we had to identify which ideal ingredients, that when combined, could swiftly and effectively improve multiple concerns on visible signs of aging skin. The result of this research was Kiehl’s Tri-active Technology of Jasmonic Acid, Beech Tree Extract and Hyaluronic Acid,” shares Dr. Geoff Genesky, Head of Kiehl’s Skin Care Laboratory, Research and Innovation Manager.

Each ingredient is known for its distinct functionality and in vitro results on the specific layers of the skin. In combination, within our proprietary recipe, we’ve formulated a unique and precise solution resulting in more youthful looking skin in just 2 weeks.

“SUPER CREAM” – AN INDUSTRY ACHIEVEMENT

In an industry achievement, Kiehl’s chemists have successfully formulated a “Super Cream” using three anti-aging ingredients that have never before been formulated together in a cream base.

Kiehl’s chemists were determined to formulate this multi-tasking innovation in a cream formula for two reasons:

  • To ensure the delivery system of the three anti-aging ingredients could additionally offer nourishing, anti-aging hydration benefits – a key factor in improving skin barrier and skin texture.
  • To act as a “harder working, multi-tasking” anti-aging solution, one that easily fits into a busy woman’s daily routine.

This achievement took 39 trials and 17 months to overcome due to the following key challenges:

Challenge #1: Incorporate Jasmonic Acid into a cream base without destabilizing the emulsion

Jasmonic Acid is at the core of Kiehl’s tri-active technology. The salt form of the Jasmonic Acid was chosen due to its proven efficacy offering gentle retexturizing benefits to the skin, without irritation. Until now, this salt version of Jasmonic Acid has typically been used in serums as the ingredient is easier to stabalize in a serum base. In a cream base, building viscosity3 is challenging due to high concentration of electrolytes in this form of Jasmonic Acid. The concentration of electrolytes can easily disrupt most emulsifiers in an oil-in-water emulsion resulting in the combination separating. This challenge was overcome by Kiehl’s chemists selecting and fine tuning the level of specific, robust emulsifiers to ensure the integrity of the formulation. This technical achievement enabled our customers to have an anti-aging cream that offers the known efficacy of a serum.

Challenge #2: Ensuring an elegant texture of the product on the skin

Stabalizing the formula is not the only challenge with utilizing the highly effective ingredient Jasmonic Acid. This ingredient adds an additional complexity. During formulation, it can disrupt the formula’s texture, making it less spreadable. Kiehl’s chemists needed to deliver a stable and effective formula that also provided a soft, aesthetic touch. To achieve this, they formulated with the nourishing emollient Shea Butter to provide a hydrated, silky texture on the skin.

Challenge #3: Incorporate Beech Tree Extract at a potent level + hydration without “stickiness”

Known for its ability to improve skin firmness and visibly improve plumpness and density, Beech Tree Extract had strong potential when Kiehl’s chemists sought to develop a multi-tasking anti-aging powerhouse. They were challenged because this ingredient is known to encourage a sticky texture in a formula. Coupled with important hydration ingredients for the cream base, Kiehl’s chemists were facing an extremely “stickier” texture than they normally are able to overcome. As not all emollients are created equal4, Kiehl’s chemists had to carefully select ideal emollients to balance this “uber sticky” formula. Super Multi-Corrective Cream’s special blend of emollients were chosen for their ability to impart a light, dryer feel with others selected for their ability to impart a richer feel.

SUPER EFFICACY, CLINICALLY PROVEN RESULTS WITHIN 2 WEEKS

With 3 powerhouse anti-aging ingredients in Kiehl’s Tri-active Technology, each known for their distinct benefits, Kiehl’s chemists built a hard-working solution offering advanced performance and multi-tasking action. In a simple to use cream formula for daily use, Kiehl’s customers can swiftly and easily correct multiple key signs of aging in just 2 weeks with doubled correction within 4 weeks.

To ensure this “multi-tasking” level of efficacy, Kiehl’s chemists increased their clinical testing qualifications. The multi-ethnic panel of subjects were required to exhibit eight signs of aging including loss of firmness, loss of youthful contour, fine lines, wrinkles, rough texture, neck folds, enlarged pores and mild to moderate fine lines.

We aimed to develop a ‘Super Cream’ that showed improvements on multiple signs of aging. Therefore, it was important to test the formula’s behavior on subjects with skin demonstrating nearly all signs of aging, not just one or two signs,” shares Dr. Genesky. “These clinical results showed the product can perform on not 1 or 2 but most signs of aging, ensuring its efficacy for a broad aging customer base.

THE ONE ADDITION TO YOUR BEDTIME REGIMINE

REPRESENTATIVE PHOTOGRAPHS FROM THE CLINICAL STUDY

THE ONE ADDITION TO YOUR BEDTIME REGIMINE

  • Improvement in wrinkles and fine lines

Kiehl's Super Multi-Corrective Cream (6)

  • Improvement in lifting/skin contour (jawline) skin

Kiehl's Super Multi-Corrective Cream (7)

  • Improvement of neck folds

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The new Kiehl’s Super Multi-Corrective Cream is available for purchase at S$90 for 50ml of product, made in USA. Find where is the nearest Kiehl’s store here.

Thank you for looking.

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