Fall 2013 / Launches / The Look Book

Introducing Shu Uemura TSUYA Skin Eye Concentrate

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TSUYA SKIN YOUTH INFUSING EYE CONCENTRATE

THE IDEAL EYE CARE
BIGGER EYE IMPRESSION, LIFTED LASHES
BETTER EYESHADOW PAYOFF

New innovation from shu uemura, a trusted expert in beauty, brings the best way to create the ideal canvas for exquisite eye make-up. Born from the TSUYA skincare series, TSUYA skin youth infusing eye concentrate switches on a new dimension to eyes, combating factors behind “small eye impression,” which are caused by loss of elasticity in the eyelid area, drooping eyelashes and dark circles.

Exploring the innermost workings of skin, TSUYA skin youth infusing eye concentrate, which not only targets the traditional signs of aging but also delivers the impression of bigger eyes and lifted lashes for stunning eyes and instant eye shadow payoff effects.

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The key? Energised tissue renewal for porcelain-fine skin glowing with youth. Formulated with miracle Rhamnose to reactivate skin’s youth power switch, TSUYA skin youth infusing eye concentrate also draws on the power of Umaguri Suponin and Tripearl Complex to attack concerns specific to eyes.

TSUYA skin youth infusing eye concentrate delivers immediate skincare benefits as well as the ability to effectively enhance eye make-up. Lashes are lifted, giving a bigger eye impression.

100% of participants who participated in the trial said that they intended to purchase the youth infusing eye concentrate. Give your eyes a more youthful look and achieve the ideal eye impression.

VISIBLE EFFICACY

EYE LASH ANGLE LIFTED BY 10.7%

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MAKEUP ENHANCING EFFICACY

BETTER EYE COLOR PAYOFF

Shu Uemura TSUYA Skin Eye Concentrate (5)

ASIA-SPECIFIC EYE CONCERNS

‘Bright + young + defined,’ ideal eyes are the keys to the overall facial impression. Research shows that when people look at one another, the eye area attracts a 40% attention rate. The eyes are the focus and especially for Asian women, causes of small eyes are major concerns.

As people age, their eye lids become less elastic and tend to droop. Eye lashes also start to point downwards and eyes become tired-looking, resulting in the impression of smaller eyes. Upon measuring the lash angle of Western and Asian women, it can be seen that Asian lashes grow downwards.

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Our answer is … TSUYA skin youth infusing eye concentrate. TSUYA eye helps to tackle the root causes of small eyes for skincare efficacy and make-up enhancing results. Lashes are lifted and eyes look bigger, smoother and younger. Create the ideal eye canvas for exquisite make-up.

A POWERFUL SOLUTION FOR INSTANT EFFICACY

FOR THE IMPRESSION OF BIGGER EYES, LIFTED LASHES

RHAMNOSE

A miracle molecule that is also the key ingredient of TSUYA skin youthful radiance generator. Rhamnose penetrates deeply to reactivate*8 skin’ s youth power switch for optimum self-rejuvenation. It increases epidermal thickness and boosts synthesis of collagen IV, VII and pro-collagen 1 to target thinning skin which could affect the angle of eyelashes. In addition, Rhamnose also targets to reduce the effect of fine lines and wrinkles.

Rhamnose provides significant benefits across all fundamental skin layers to achieve ideal skin for the perfect make-up canvas.

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UMAGURI SUPONIN

Umaguri Suponin is known to optimize microcirculation, which is considered as a factor contributing to dark circles. Poor microcirculation means less oxygenated blood is transported to skin tissue, resulting in dark circles. Thus, Umaguri Suponin is specifically formulated to help prevent dark circles and to support brighter, more beautiful eyes.

TRIPEARL COMPLEX

A combination of three types of micro size hi-tech particles, specially engineered to instantly smooth skin, increase luminosity and to retain moisture to keep the delicate eye area hydrated. With Tripearl Complex which consists of Softylite, Brightening Powder and Silk Blue Pearl, eyes look immediately refreshed with boosted luminosity.

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APPLICATION TECHNIQUE

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EXCLUSIVE PACKAGING BY THE MASTER OF DESIGN, “NENDO”

Following TSUYA skin youthful radiance generator, Japanese designer nendo is the creative mind behind the packaging for TSUYA youth infusing eye concentrate.

nendo was selected as ELLE DECO and Wallpaper magazine’ s “Designer of the Year for 2012”. He was also named by Newsweek as one of Japan’s 100 most respected people. His works are held by major museums worldwide including MoMA, Center Pompidou and the Victoria and Albert Museum. nendo Tokyo office was established in 2002 headed by designer, Oki Sato, and is one of the hottest Japanese design companies in the world.

I took shu uemura’ s vision of ideal skin – skin that is smooth, soft, and translucent– and used the image of waves lapping gently on a smooth surface of water. The waves that rise up to the porcelain-smooth surface of the bottle represent not only firm, soft skin but the supple beauty that is born not from without but from within.

– nendo

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  • TSUYA Skin Youth Infusing Eye Concentrate – S$70, 15ml
  • TSUYA Skin Youthful Radiance Generator – S$108, 30ml

The Shu Uemura TSUYA Skin product line-up are readily available for sale at all Shu Uemura outlets.

Thank you for looking.

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