News / The Look Book

New Additions To The Burberry Eyes Collection

Burberry Make-up - Burberry Eyes Campaign look - featuring Suki Waterhouse

Developed by Burberry Make-up Artistic Consultant Wendy Rowe, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey, the new products can be used to create a youthful look of naturally sculpted, full brows with defined eyes and enhanced lashes.

Wendy Rowe Artistic Consultant for Burberry Make-up says, “The new Burberry Make-up products effortlessly create the illusion of a natural, larger eye.”

New to the collection in October 2014:

  • Bold Lash Mascara
  • Curve Lash Mascara
  • Effortless Kohl Eyeliner
  • Effortless Liquid Eyeliner
  • Effortless Eyebrow Definer

Burberry Make-up - Burberry Eyes - Creativ_006


“In order to enhance the lash and make it as natural and full as possible we have developed two new mascaras, each giving a slightly different finish.”

Wendy Rowe Artistic Consultant for Burberry Make-up


For intensely volumised, bold lashes.  The creamy, highly pigmented formula gives rich volume and features a cone-shaped brush to capture every lash from root to tip.

Available in two shades: Ebony No.01 and Chestnut Brown No.02.


For lifted, fuller lashes.  Together the smudge-proof, lightweight formula and precision brush volumise and curl the finest, flattest of lashes to frame the eye.

Available in two shades: Ebony No.01 and Chestnut Brown No.02.

Burberry Make-up - Burberry Eyes - Creativ_004


“For definition and to enhance the eye shape use the Effortless Kohl Eyeliners, they are long lasting – an effortless product requiring minimal reapplication.”

Wendy Rowe Artistic Consultant for Burberry Make-up


Designed to outline eyes with long-lasting definition and intensity, or to use on the inner lash line for a softer look. The waterproof formula lines with high pigment colour and features a retractable tip and built-in sharpener for quick precision.

Available in four shades: Jet Black No.01, Chestnut Brown No.02, Storm Grey No.03, Pale Grape No.04.

Burberry Make-up - Burberry Eyes - Creativ_003

“The Effortless Liquid Eyeliner has been designed for easy application thanks to its rubber grip. It is long lasting and used to effortlessly intensify the upper lash line.”

Wendy Rowe Artistic Consultant for Burberry Make-up


The ultra-thin tip applicator glides on evenly to deliver rich, accurate colour which lasts. The grip design helps to create precise lines with optimum control.

Available in one shade: Jet Black No.01.

Burberry Make-up - Burberry Eyes - Creativ_005


“The Effortless Eyebrow Definer is undetectable and the three shades are perfect for sculpting and creating the illusion of a fuller brow for a youthful look.”

Wendy Rowe Artistic Consultant for Burberry Make-up


The essential tool to effortlessly create the signature Burberry Brow as previewed at the Burberry Prorsum Spring Summer 2015 Womenswear show. The smooth powder formula gives a natural, buildable look, while the slanted tip applicator makes it easy to create a precise shape. The soft brush is designed to sculpt, style and fix.

Available in 2 Shades: Sepia No.02 and Ash Brown No.03.

Burberry Make-up - Burberry Eyes - BT_002


The new mascaras, eyeliners and brow definers will be supported by a dedicated campaign that debuts in October 2014. Featuring British model Suki Waterhouse, the campaign will be amplified across digital platforms including Facebook, Twitter, YouTube, Youku, Google+, Pinterest, Instagram and

Burberry Make-up - Burberry Eyes - BT_006


  • Apply a wash of Sheer Eye Shadow in Trench No. 02 over the entire eyelid
  • Use a fine brush to line the colour below the bottom lash line
  • Draw Effortless Liquid Eyeliner in Jet Black No.01 along the lash line, smudging slightly past the outside corner of the eye with fingertips
  • Line along the lower lash line and blend for a diffused look
  • Sweep mascara in Chestnut Brown No.02 onto the top and bottom lashes, using a zig-zag action to coat lashes from root to tip
  • Apply Effortless Eyebrow Definer, starting at the arch and working towards the tail of the brow
  • Use the brush to comb the inner corners of the brow into place to create natural-looking definition


Items mentioned in this post are readily available at Burberry Boutique @ TANGS Singapore.

Thank you for looking.

FTC Disclosure (Press)

One thought on “New Additions To The Burberry Eyes Collection

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s